A 20-year industry veteran with experience in both traditional and digital advertising, Yanyan is among the most recognized creative talent in China. She started her career at Ogilvy in 1998, building her creative experience to eventually be appointed as Executive Creative Director of OgilvyOne in 2010, known for her strong ideation capabilities and high-quality craftmanship. Starting January 2022, Yanyan Yang rejoined the agency as Group Executive Creative Director, responsible for developing the creative capability of Ogilvy Beijing, with a particular focus on digital campaigns. Prior to this role, Yanyan worked as Chief Creative Expert for China's top tech companies Tencent and Baidu, where she explored the role of scientific data to empower industry creativity and drive marketing effectiveness. Yanyan is an experienced manager with a strong business acumen centered around logical thinking. During her 16-year tenure at OgilvyOne, she built a best-in-class creative team from the ground up; and while she was in Tencent, she rebuilt the entire working flow to ensure a better integration between creative + effectiveness, all enabled by data. Her work has been recognized by various regional and international awards, including Cannes Lions, OneShow, DM Asia, AdFest, Effie Greater China etc. Yanyan has also been invited to sit on prestigious jury panels at the Cannes Lions, OneShow and NY Digital awards programs just to name a few.