Gonzalo is an Independent ACD, currently working for David Madrid where he created the Ikea Proudly Second Best campaign, winner of 5 Cannes Lions (1 Gold and 1 Silver in film). His work has helped make the most creative agency in Iberoamerica and #1 agency in Spain at Cannes Lions 23. Also, his time as freelance at Ogilvy helped to win 1 GP, 4 Golds, 2 Silvers and 1 Bronze in different festivals with his campaign “The 36” for DGT. As a creative, he has worked for important brands such as Burger King, Coca-Cola, Booking.com, Netflix, Dove, Corona, among others.