The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Cog
Agency: Wieden+Kennedy / London
Client: Honda Category: Consumer Television / Consumer Television Over :30 Single
NEC ecotonoha project
Agency: NEC Media Products / Ota-ku
Client: NEC Corporation Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Lost Paradise
Agency: Lobo / São Paulo
Client: Diesel Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Pancakes
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Semper Category: Package Design / Commercial Product Packaging
G,G,Tea-SOPRANO PEACH
Agency: TUGBOAT / Minato-ku
Client: Kirin Beverage Co. Category: Package Design / Commercial Product Packaging
Cog
Agency: Wieden+Kennedy / London
Client: Honda Category: Consumer Television / Consumer Television Over :30 Single
Designed to Move, Designed to Move, Designed to Move, Designed to Move
Agency: TBWA\Hong Kong (180\TBWA) / Hong Kong
Client: adidas Australia Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Stories about my grandchildren, My wife doesn't understand me, My life as a photocopier salesman
Agency: Net#work BBDO / Johannesburg
Client: Virgin Atlantic Category: Collateral Advertising / Collateral Posters: Campaign
Openings, Countdowns, Countdowns
Agency: la comunidad / Miami Beach
Client: MTV Category: Broadcast Design / Broadcast Design: Network Identity
Pararescue Jumpers, 7th Marines, 16 Air Assault, Desert Rats
Agency: TBWA\Singapore / Singapore
Client: Sphere Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Four Star Crash Test, Victory Lap, Parallel
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Gay. Straight, Musical Instruments, 3 Second rule
Agency: Matthew Vescovo / MTV / New York
Client: MTV Category: Consumer Television / Consumer Television :20 and Under: Campaign
All Our Kids, Grapes, Mineral Water
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Campaign
Vodafone Future Vision
Agency: Vodafone / Newbury
Client: Vodafone Group Services Category: Beyond the Banner
Brain
Agency: Ogilvy & Mather / Singapore
Client: The Economist Category: Collateral Advertising / Collateral Posters: Single
Bridge
Agency: DDB Canada (Vancouver) / Vancouver
Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
AIGA Design Camp Poster
Agency: Charles S. Anderson Design / Minneapolis
Client: AIGA Minnesota Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Global Rich List
Agency: POKE / London
Client: CARE International UK Category: Non-Profit Organizations / Non-Profit - Web Sites
Cops
Agency: DDB London / London
Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
London Outdoor, Tube station, Auckland, Dublin Exhibition
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
1200
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
I-Shake-U
Agency: Dentsu / Tokyo
Client: Mitsubishi Motors Category: Promotional Advertising / Promotional Advertising - Web Sites
Levis 501 Reborn
Agency: OgilvyOne worldwide / Singapore
Client: Levi Strauss Category: Promotional Advertising / Promotional Advertising - Web Sites
Paul Davis, Noah woods, Fiona Hewitt, Greg Clarke, Johnny Hannah
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Outdoor / Outdoor: Campaign
Kidnapped
Agency: Jung von Matt AG / Hamburg
Client: Axel Springer AG Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Window Flyer
Agency: Colenso BBDO / Auckland
Client: Environment Waikato Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Zine, Heart Brochure, Cling
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Paper Bag-1, Paper Bag-2, Paper Bag-3
Agency: TUGBOAT / Minato-ku
Client: BALS CORPORATION Category: Package Design / Product Packaging: Campaign
Takagi Masakatsu: Rehome, DJ Uppercut : Pieces, Hifana: Fresh Push Breakin'
Agency: Wieden+Kennedy / Minato-ku
Client: W+K Tokyo Lab Category: Package Design / Product Packaging: Campaign
Cog, Everyday, Sense
Agency: Wieden+Kennedy / London
Client: Honda Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Bridge, Van, Park
Agency: DDB Canada (Vancouver) / Vancouver
Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Fiona Hewitt
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
QUALIA
Agency: Hakuhodo Inc. / Minatoku
Client: Sony Corporation Category: Brand and Corporate Identity / Booklet/Brochure
Vertical Football
Agency: TBWA\JAPAN / Tokyo
Client: Adidas Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
i must create
Agency: IAAH / New Orleans
Client: IAAH/FUTAGO Category: Self-Promotion / Self-Promotion - Web Sites
Gravity Boots, Gravity Bomb, Tractor Beam
Agency: TBWA\Chiat\Day / Los Angeles
Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Campaign
A Little Grace
Agency: Laurie DeMartino Design (Studio D) / Minneapolis
Client: Grace Annabella Anderson Category: Collateral Design / Self-Promotion - Single Only
Minneapolis College of Art and Design Admissions Catalog
Agency: Laurie DeMartino Design (Studio D) / Minneapolis
Client: Minneapolis College of Art and Design Category: Collateral Design / Self-Promotion - Single Only
Copy
Agency: BBDO Campaign GmbH / Duesseldorf
Client: Copy Center Koeln Category: Consumer Radio / Consumer Radio: Single
Multi Colored Sweater Wearer
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Golf, Road Trip, Amusement Park
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Campaign
Beta - 7
Agency: Wieden+Kennedy / New York
Client: ESPN Videogames / Sega Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Bikini, Shirt, Trousers
Agency: DDB London / London
Client: Harvey Nichols Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Goooooal!
Agency: Framfab / Copenhagen
Client: Nike Europe Category: Brand Gaming / Brand Gaming - Websites
What would you do with 6 euros?
Agency: CP Interactive / madrid
Client: INTERMON OXFAM SPAIN Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Lowe Xmas Mailing
Agency: Lowe AG / Zürich
Client: Lowe AG Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Distrito Films
Agency: bl?k design / Mexico DF
Client: Distrito Films Category: Brand and Corporate Identity / Corporate Identity
Target Halloween
Agency: Charles S. Anderson Design / Minneapolis
Client: Target Corp. Category: Brand and Corporate Identity / Corporate Identity
Award:
2004 Advertising Best of Show Pencil
Agency:
Wieden+Kennedy / London
Client:
Honda
Title:
Cog
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04079A
Award:
2004 Interactive Best of Show Pencil
Agency:
NEC Media Products / Ota-ku
Client:
NEC Corporation
Title:
NEC ecotonoha project
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04025N
Award:
2004 Design Gold Pencil
Agency:
Lobo / São Paulo
Client:
Diesel
Title:
Lost Paradise
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
04040D
Award:
2004 Design Gold Pencil
Agency:
Happy Forsman & Bodenfors / Gotenburg
Client:
Semper
Title:
Pancakes
Category:
Package Design / Commercial Product Packaging
Annual ID:
04010D
Award:
2004 Design Gold Pencil
Agency:
TUGBOAT / Minato-ku
Client:
Kirin Beverage Co.
Title:
G,G,Tea-SOPRANO PEACH
Category:
Package Design / Commercial Product Packaging
Annual ID:
04011D
Award:
2004 Advertising Gold Pencil
Agency:
Wieden+Kennedy / London
Client:
Honda
Title:
Cog
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04079A
Award:
2004 Advertising Gold Pencil
Agency:
TBWA\JAPAN / Tokyo
Client:
Adidas
Title:
Vertical Football
Category:
Outdoor / Outdoor: Single
Annual ID:
04022A
Award:
2004 Advertising Gold Pencil
Agency:
TBWA\Hong Kong (180\TBWA) / Hong Kong
Client:
adidas Australia
Title:
Designed to Move, Designed to Move, Designed to Move, Designed to Move
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04015A
Award:
2004 Advertising Gold Pencil
Agency:
Net#work BBDO / Johannesburg
Client:
Virgin Atlantic
Title:
Stories about my grandchildren, My wife doesn't understand me, My life as a photocopier salesman
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
04044A
Award:
2004 Design Gold Pencil
Agency:
la comunidad / Miami Beach
Client:
MTV
Title:
Openings, Countdowns, Countdowns
Category:
Broadcast Design / Broadcast Design: Network Identity
Annual ID:
04043D
Award:
2004 Advertising Gold Pencil
Agency:
TBWA\Singapore / Singapore
Client:
Sphere
Title:
Pararescue Jumpers, 7th Marines, 16 Air Assault, Desert Rats
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
04016A
Award:
2004 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Four Star Crash Test, Victory Lap, Parallel
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
04021A
Award:
2004 Advertising Gold Pencil
Agency:
Matthew Vescovo / MTV / New York
Client:
MTV
Title:
Gay. Straight, Musical Instruments, 3 Second rule
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
04093A
Award:
2004 Advertising Gold Pencil
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Miami
Client:
American Legacy Foundation
Title:
All Our Kids, Grapes, Mineral Water
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
04070A
Award:
2004 Interactive Gold Pencil
Agency:
Vodafone / Newbury
Client:
Vodafone Group Services
Title:
Vodafone Future Vision
Category:
Beyond the Banner
Annual ID:
04011N
Award:
2004 Advertising Gold Pencil
Agency:
Ogilvy & Mather / Singapore
Client:
The Economist
Title:
Brain
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04041A
Award:
2004 Advertising Gold Pencil
Agency:
DDB Canada (Vancouver) / Vancouver
Client:
United Way of Lower Mainland
Title:
Bridge
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04054A
Award:
2004 Design Gold Pencil
Agency:
Charles S. Anderson Design / Minneapolis
Client:
AIGA Minnesota
Title:
AIGA Design Camp Poster
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
04045D
Award:
2004 Interactive Gold Pencil
Agency:
POKE / London
Client:
CARE International UK
Title:
Global Rich List
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04061N
Award:
2004 Advertising Gold Pencil
Agency:
DDB London / London
Client:
Volkswagen
Title:
Cops
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04001A
Award:
2004 Design Gold Pencil
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
London Outdoor, Tube station, Auckland, Dublin Exhibition
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
04030D
Award:
2004 Advertising Gold Pencil
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
1200
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
04067A
Award:
2004 Interactive Gold Pencil
Agency:
Dentsu / Tokyo
Client:
Mitsubishi Motors
Title:
I-Shake-U
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04016N
Award:
2004 Interactive Gold Pencil
Agency:
OgilvyOne worldwide / Singapore
Client:
Levi Strauss
Title:
Levis 501 Reborn
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04017N
Award:
2004 Advertising Gold Pencil
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Paul Davis, Noah woods, Fiona Hewitt, Greg Clarke, Johnny Hannah
Category:
Outdoor / Outdoor: Campaign
Annual ID:
04026A
Award:
2004 Advertising Gold Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
Axel Springer AG
Title:
Kidnapped
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04012A
Award:
2004 Advertising Gold Pencil
Agency:
Colenso BBDO / Auckland
Client:
Environment Waikato
Title:
Window Flyer
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
04059A
Award:
2004 Design Gold Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
Zine, Heart Brochure, Cling
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Annual ID:
04026D
Award:
2004 Design Gold Pencil
Agency:
TUGBOAT / Minato-ku
Client:
BALS CORPORATION
Title:
Paper Bag-1, Paper Bag-2, Paper Bag-3
Category:
Package Design / Product Packaging: Campaign
Annual ID:
04013D
Award:
2004 Design Gold Pencil
Agency:
Wieden+Kennedy / Minato-ku
Client:
W+K Tokyo Lab
Title:
Takagi Masakatsu: Rehome, DJ Uppercut : Pieces, Hifana: Fresh Push Breakin'
Category:
Package Design / Product Packaging: Campaign
Annual ID:
04014D
Award:
2004 Advertising Gold Pencil
Agency:
Wieden+Kennedy / London
Client:
Honda
Title:
Cog, Everyday, Sense
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
04094A
Award:
2004 Advertising Gold Pencil
Agency:
DDB Canada (Vancouver) / Vancouver
Client:
United Way of Lower Mainland
Title:
Bridge, Van, Park
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
04051A
Award:
2004 Interactive Gold Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Audi
Title:
Map
Category:
Banners / Banner - Single
Annual ID:
04001N
Award:
2004 Design Gold Pencil
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Fiona Hewitt
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04017D
Award:
2004 Design Gold Pencil
Agency:
Hakuhodo Inc. / Minatoku
Client:
Sony Corporation
Title:
QUALIA
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
04001D
Award:
2004 Advertising Gold Pencil
Agency:
TBWA\JAPAN / Tokyo
Client:
Adidas
Title:
Vertical Football
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04099A
Award:
2004 Interactive Gold Pencil
Agency:
IAAH / New Orleans
Client:
IAAH/FUTAGO
Title:
i must create
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
04054N
Award:
2004 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Sony PlayStation
Title:
Gravity Boots, Gravity Bomb, Tractor Beam
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
04089A
Award:
2004 Design Gold Pencil
Agency:
Laurie DeMartino Design (Studio D) / Minneapolis
Client:
Grace Annabella Anderson
Title:
A Little Grace
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
04027D
Award:
2004 Design Gold Pencil
Agency:
Laurie DeMartino Design (Studio D) / Minneapolis
Client:
Minneapolis College of Art and Design
Title:
Minneapolis College of Art and Design Admissions Catalog
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
04028D
Award:
2004 Advertising Gold Pencil
Agency:
BBDO Campaign GmbH / Duesseldorf
Client:
Copy Center Koeln
Title:
Copy
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04072A
Award:
2004 Advertising Gold Pencil
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Multi Colored Sweater Wearer
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04073A
Award:
2004 Advertising Gold Pencil
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Golf, Road Trip, Amusement Park
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
04076A
Award:
2004 Advertising Gold Pencil
Agency:
Wieden+Kennedy / New York
Client:
ESPN Videogames / Sega
Title:
Beta - 7
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
04103A
Award:
2004 Advertising Gold Pencil
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Bikini, Shirt, Trousers
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
04004A
Award:
2004 Interactive Gold Pencil
Agency:
Framfab / Copenhagen
Client:
Nike Europe
Title:
Goooooal!
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
04046N
Award:
2004 Interactive Gold Pencil
Agency:
CP Interactive / madrid
Client:
INTERMON OXFAM SPAIN
Title:
What would you do with 6 euros?
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
04065N
Award:
2004 Interactive Gold Pencil
Agency:
Lowe AG / Zürich
Client:
Lowe AG
Title:
Lowe Xmas Mailing
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
04058N
Award:
2004 Design Gold Pencil
Agency:
bl?k design / Mexico DF
Client:
Distrito Films
Title:
Distrito Films
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04005D
Award:
2004 Design Gold Pencil
Agency:
Charles S. Anderson Design / Minneapolis
Client:
Target Corp.
Title:
Target Halloween
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04006D
