The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Hi Toilet
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: THE NIPPON FOUNDATION Category: Craft / Use of Technology
Millerverse
Agency: DDB / Chicago
Client: Miller Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
MLKonMLK
Agency: Lenovo / Morrisville
Client: Lenovo Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Performance Enhancing Music
Agency: CHEP Network / Sydney + Revolver / Sydney + Resonance Sonic Branding + Song Zu / Sydney + The Glue Society Studios / Sydney
Client: Samsung Category: Experiential Audio
Beernaments
Agency: alma DDB / Miami + DDB / Chicago + DDB / San Francisco + Kaleidoscope
Client: Miller Lite Category: Physical Products
#BlackedOutHistory
Agency: DDB Canada / Toronto + Alfredo Films / Toronto + Sauce Digital / Toronto + Vapor Music / Toronto
Client: OBHS (Ontario Black History Society) Category: Physical Products
Tough Turban
Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto
Client: Pfaff Harley-Davidson Category: Physical Products
Performance Enhancing Music
Agency: CHEP Network / Sydney + Resonance Sonic Branding & Song Zu / Sydney + The Glue Society Studios / Sydney + Revolver / Sydney
Client: Samsung Category: Craft / Use of Sound
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client: Walmart Category: Craft / Use of Sound
We Stand
Agency: VMLY&R / São Paulo + Suno United Creators / São Paulo
Client: Santander Category: Customer Experience / CX / In-Person
Swipe Night: Killer Weekend
Agency: 72andSunny / Los Angeles + Bullitt / Hollywood
Client: Tinder Category: Craft / Storytelling
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire Category: Events / Stunts / Competitions / In-Person
The Impossible Combo
Agency: DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo
Client: Burger King Category: Events / Stunts / Competitions / In-Person
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago Category: Events / Stunts / Competitions / In-Person
ReStory
Agency: Happiness / An FCB alliance / Brussels
Client: Canon Category: Events / Stunts / Competitions / In-Person
Life, Scripted
Agency: Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago
Client: The Chicago International Film Festival Category: Events / Stunts / Competitions / In-Person
I AM
Agency: VMLY&R / São Paulo
Client: Starbucks Category: Events / Stunts / Competitions / In-Person
Whopper Heist
Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client: Burger King Argentina + Netflix Argentina Category: Events / Stunts / Competitions / In-Person
3362 Falabella.com
Agency: Leo Burnett Colombia / Bogotá
Client: Falabella Colombia Category: Innovation & Transformation / Innovation in Lockdown
Naming Rights
Agency: No Fixed Address / Toronto + Little Caesars + Jungle Media
Client: Little Caesars Category: Innovation & Transformation / Innovation in Lockdown
XMAS TRACK SAVER
Agency: We Believers / New York + Primo Content / Mexico + Papa Music
Client: AB InBev / Grupo Modelo Category: Innovation & Transformation / Innovation in Lockdown