Daniel Andersson believes in the power of design to elevate the everyday to the indispensable, no matter the category his clients operate in. With over 25 years of international experience working in advertising and design, he extends his creative approach to his leadership role at FutureBrand and empowers his teams to create brands that provide unique and authentic experiences at every touchpoint. The truism that great design is woven into people’s lives without them even realizing it is borne out across Daniel’s portfolio; from Absolut Brooklyn, co-created with an Academy Award-winning director Spike Lee, through to the UN-approved Health Hazard symbol. His input, influence and vision have been felt across six continents and a diverse host of brands such as Amazon, Chevrolet, Four Seasons and many others. Shaping his approach as Chief Creative Officer for FutureBrand North America is the cultural relevance and category-agnostic expertise he has gained while working on global projects that span across the CPG, corporate, technology, finance and healthcare markets. Daniel is known for forming strong relationships with senior stakeholders and delivering projects across the globe that leave a long-lasting legacy for the brands. “What we do is not just about pristine aesthetics,” he remarks. “It’s about finding big ideas that make a difference for brands and how they fit into people’s lives – ideas that solve a business problem while also being both beautiful and elegant.”