I am obsessed with the role creativity plays in our lives, and aim to harness it to help people and brands live better, be a force for positivity, and create brands that people don’t just want, but need. Currently Global Executive Creative Director for Wolff Olins I constantly push the standards our team aspire to, and help brands like GSK, Uber, Huawei, Alibaba and Google to deliver better brands and experiences. I am also a female, dyslexic, from a working class background — a rare breed in creative leadership — and I actively coach and mentor people from diverse backgrounds to thrive in our industry.