The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2023 Music & Sound Craft Jury

Wayne Best

CCO

VMLY&R

New York

In Wayne’s career he has built mars, blown up a Yugo, had awkward conversations with Donald Trump, and waited countless hours for Sean “P-Diddy” Combs to show up on set. He joined VMLY&R in August of 2019 as Chief Creative Officer of New York. In addition to overseeing work in the NY office, he is the global creative lead on Dell Technologies. Wayne has a history of creating engaging work that is entertaining, as well as effective. While on Verizon he helped create the First Responders work “The Team That Wouldn’t Be Here” that won lions at Cannes. His Walmart campaign “The Receipt” for the Oscars and “Famous Cars” film for the Super Bowl helped shift perceptions of the brand. For Macy’s he created the CBS 30-minute animated holiday special Yes, Virginia, which has been running in primetime for the last 10 years. And the New York Post called his Virgin Mobile “Chrismahanukwazakah” commercial the best holiday spots of all time. In addition to his position as the CCO of VMLY&R NY, he is currently the global creative lead on the Dell Technologies business. In a couple short years, he has helped take the brand to new places with the Unseen Ballet project and the voicebanking effort, where he brought Dell, Intel and the MND Association together to create “I Will Always Be Me.” Wayne has also served as a judge many times, including being the jury chair for the Art Director’s Club Hybrid awards, which honors the most innovative and game-changing work. He spent years as Chair of the Ad Council’s Creative Review Committee and has been on panels at the AAAA’s.

 

 

 

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