The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2023 Fusion Pencil Jury

Rony Castor

Creative Director

Goodby, Silverstein & Partners

San Francisco

As a Creative Director at Goodby Silverstein and Partners, Rony works alongside the most creative people in the industry, leading work on some of the most recognizable brands in the world— PepsiCo, KraftHeinz, Capri Sun, Xfinity, BMW, and the Golden State Warriors. But some of his most acclaimed, and most fulfilling work, has been his social efforts for Courageous Conversation Global Foundation. Prior to working at GS&P, he spent his career at a variety of agencies, where he worked on global brands like Toyota, McDonald’s, Procter & Gamble, General Mills, Michelob Ultra, Jack Daniel’s, Mountain Dew, Coors Light, Fanduel, Wingstop and Babybel Cheese where he was the global voiceover of the brand in the form of a tiny talking cheese, with a Haitian accent – inspired by his parents. His work has been featured by The Today Show, Fast Company, The New York Times, PEOPLE, ESPN, GQ, Mashable, FWA Site of the Day, ADWEEK, Forbes, AdAge's Creativity, and the NBA. Recently, he was named ADCOLOR's 2022 One Club Creative Honoree, as well as Adweek’s Creative 100, AdAge’s 40 under 40 list, and was a co-finalist for AdAge’s “Creative Director of the Year” in 2021. His acclaimed “Not a Gun” campaign won the Grand Ogilvy award and was an honoree as one of Fast Company’s “World Changing Ideas.” When he’s not working, he’s having his heart broken by his Chicago Bulls, and annoying the women in his life – his wife, Lauren and their 11-month-old daughter Elle.

 

 

 

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