The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2023 Interactive, Online & Mobile Jury

Tasha Cronin

Head of Production

Johannes Leonardo

New York

I began my career in the film industry, developing scripts and acquiring films for independent studio Samuel Goldwyn Films, playing a key role in several Academy Award winning films. Leveraging that experience, I made the leap into advertising, managing integrated campaigns for film, television and console gaming accounts at Crew Creative Advertising. Shortly after moving to Seattle, I joined Cole & Weber United producing several award winning campaigns for the International Olympic Committee, Washington's Lottery, Capella University and Microsoft. Feeling the gravitational pull of NYC, my wife and I packed our bags, our pets and a vet's prescription for Xanax for the flight. I settled in at Google Creative Lab where I worked on the first Android brand campaign, Project Ara as well as products you'll see in the near and far future. I was excited to return to agency life as an EP at Droga5 where I was the lead producer on such clients as Blizzard Entertainment, CoverGirl, Dixie, Johnsonville Sausage, Quilted Northern and Pizza Hut. During this time I’ve produced the Cannes Lion winning Sausage Nonnas for Johnsonville, Clio award winning Colossal Collectibles to mark the launch of Blizzard’s latest console title Overwatch, celebrated National Toilet Paper Day for Quilted Northern with Gold Effies and over a billion earned media impressions for custom Pie Top sneakers that order Pizza Hut. In Fall of 2017, I became the Head of Interactive Production at Droga5, overseeing the top notch team of interactive and experiential producers while spearheading innovation within storytelling methods. I also personally led the integrated production efforts across Google Pixel, HBO: For the Throne and Harley-Davidson which resulted in a tv spot by Terence Malick, a Titanium Shortlist and a fully redesigned / redeveloped motorcycle marketplace. With great excitement in the fall of 2021, I joined Mojo Supermarket as their Head of Production jumping in headfirst to produce the multi-Lion winning Dojacode in less than 8 weeks and overseeing all of production across such clients as adidas, Stockx, Meta, Instagram, Match, truth initiative, and Bleacher Report. Hot sauce has played a major role in my life as it was the catalyst for meeting my wife and I feel it makes everything - including lemonade - better. I can be overheard quoting Hova, sharing too many photos of our dogs or talking about the life-changing moment when I was pooped on by a dolphin.

 

 

 

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