Lindsey DeWitte is president of PR and EVP of Purpose+Sustainability at Barkley, one of the largest independent creative idea companies in the U.S. While her expertise ranges from strategy to issues and crisis management to influencer relations, helping brands define, live and share their brand purpose has been a common thread in her work. In her years at the agency, she helped build a sought-after purpose practice due to her team’s integrated approach of elevating corporate initiatives, pulling purpose back into the brand DNA and creating sustainability strategies that mobilize both internal and external audiences. She was an integral part of Barkley becoming a Certified B Corporation, a designation that complements what Barkley already does for clients — helping them build "whole brands." Lindsey has led work for brands, corporate foundations and NGOs like Estee Lauder, Lee Jeans, the Staples Foundation, Fruit of the Loom, Inc., March of Dimes and L'Oreal.