Nurya has always been a strong believer in the power of social media and its potential for brands, if done right. Starting her career at Ogilvy Social.Lab in Brussels in 2019, she developed social media strategies for not only local but also global brands like IKEA, Iglo & Siemens. Always ready to take it a step further she created two thought leadership pieces, including one on Gen Z and their social media behaviours. Moving on to her next challenge, Nurya took on Ogilvy Berlin where she joined the WPP All Star team as social media strategist on the global Milka (Mondelez) account . In 2022, she received an offer she couldn’t refuse: joining TikTok Germany as Brand Strategist. At TikTok, she looked after the EU Entertainment vertical and worked with brands like Warner Bros, Netflix and Disney. Now, back in Brussels & returning to the mothership, Nurya’s excited to join TK.Lab, Ogilvy’s/WPP end-to-end specialist offer servicing local and global advertisers with TikTok capabilities spanning across strategy, creative, sound, media, commerce, influence and intelligence at Ogilvy Social.Lab Belgium. Putting her strategic and TikTok background at work she’s ready to help shape TK.Lab’s offer in this brand new space.