Bold, simple ideas that transform people’s lives are Dick’s passion. Whether helping launch the world’s first 100% electric car or the ground-breaking flash glucose monitoring system Freestyle Libre for Abbott diabetes care, he is determined to ensure the work inspires engagement and take-up. Solving problems from unconventional perspectives is another passion. Disruption and Disruption X allow Dick to influence strategic platforms for growth and creativity to multiple audiences through omnichannels. He maintains that the idea is everything and the execution can be anything and believes that strategy and ideas are where the true value of creativity is to be found. Dick operates across many accounts whilst collaborating within Omnicom Health Group and broader Omnicom agencies and services to draw together and work collectively to deliver outstanding effective creativity.