Eldin Fetahovic (he/him) is Chief Creative Officer at Boomerang, part of Publicis Groupe. He is one of the co-founders of the Amsterdam based Boomerang Agency, which merged with the Publicis Groupe in 2021. In 2022, Boomerang Agency also opened offices in New York and London. Boomerang exists at the nexus of creativity, technology and culture. With the highest of energy levels, Eldin has been leading Boomerang's creative departments with the motto ‘Social By Nature’. It comes as no surprise that under Eldin’s captaincy, the ESG program Boomerang For Better was launched. With it, Boomerang commits to action around the pillars People, Environment, and Industry Leadership. Eldin once started out as DOP and director, but fell madly in love with the conceptual process ahead of execution and production, using his creativity to develop campaigns that have significant impact and importance within many communities. Together with a group of 200 devoted people, he tries to make our world a little better day by day.