Caroline Friesen is a Toronto based, award-winning Creative Director and Partner at the independent Canadian agency Rethink. Caroline’s work has been nationally and globally recognized by Applied Arts, D&AD, Communication Arts, ADCC, Effies, Cannes Lions, and the One Show. With every project she undertakes, Caroline strives to find cultural and universal truths that elicit an emotional and positive response - all while remembering to enjoy the process and not take the work too seriously.