In the last 12 months, Morten Grubak – has led the launch of Coca-Cola’s first NFT, created a wearable report on digital fashion and established a Grands Prix-winning volunteer project to digitize Ukraine’s heritage. Morten is recognized as a credible authority in the field, having co-authored The Screenwear Paper — the first global report on consumer attitudes to virtual goods — and constructed the Metaverse’s first architect-drawn HQ in collaboration with the renowned innovators at Bjarke Ingels Group. Morten never takes the stage first, often ceding the spot to younger and more diverse colleagues. Under his watch, the creative leadership of Virtue Northern Europe shifted from an all white and all male group to a predominantly female, BIPOC cast. A philanthropic entrepreneur by heart, Grubak also co-founded Sky.Garden; a phone-based e-commerce platform allowing African females to get around the archaic laws keeping them from owning businesses. Sky.Garden was honoured as Start-up of the Year by the Danish Digital Association.