With the simple philosophy: “I like Ideas. Hopefully one of them will make the world better.”, Lauren is the Executive Creative Director of Edelman France, using creative problem solving to impact real positive change. Originally from Melbourne, she is an award-winning published thought-leader, public speaker, columnist and international award juror. A feminist before-it-was cool, Lauren is one of CreativePool’s ‘Top Creative Leaders’, is a The 3% and The One Clubs’ ‘Next Creative Leaders’, and Cannes Lions ‘See It Be It’ Alumni, one of Pitch’s ‘100 superwomen’. Lauren unashamedly believes that advertising can change the world and can be found convincing her teams and clients to create social change and stand for something better.