Alethya is a Creative Director with a wide experience in the Mexican advertising industry of more than 17 years. She has worked at various agencies across her career as JWT, Saatchi&Saatchi, Grey and BBDO, working for brands as Nestlé, Coca-Cola Company, P&G, Pepsico, Mars, Mondelèz among other. Her work has been awarded in different festivals such as Cannes Lions, Ojo de Iberoamérica, Círculo Creativo de México and Effies. She currently holds the position of Regional Creative Director at Red Fuse for Colgate-Palmolive brands.