After an extensive radio career, including work on radio commercials, Gabrielius had joined advertising industry as a copywriter in 2001. Since then, he has worked on numerous projects for every industry imaginable, with clients' geography spreading from Finland to Kazakhstan, including stints at Y&R, Saatchi&Saatchi, Ogilvy, TBWA both in Lithuania and Latvia, collecting metals of every colour at local and international festivals. Gabrielius has moved to CD role at DDB in Belarus and more recently, Clinic 212 creative group in Lithuania. In addition to that, he was on a jury of both local and international festivals over the years, and has started a side career, that of a lecturer, in 2011, teaching radio, creative writing, and advertising history at schools in Lithuania and Latvia.