Catherine King is the Chief Strategy Officer at Leo Burnett Australia with over 20 years of industry experience that specialises in strategy, brand building, behavioural economics and earned media. After studying to become a journalist, Catherine shifted into the world of communications and has held senior management positions in creative, consulting, strategic, PR and digital agencies and works with some of the world’s biggest brands that include Diageo, Honda, Royal Caribbean, Sony, Microsoft and Nestle. Catherine has been a strategic communications advisor to the World Bank for an urban resilience project in Tanzania, a writer for the World Economic Forum, a facilitator of the World Economic Forum's Young Global Leaders and Global Shapers APAC program and she was also Chair of a Communications Advisory Group on behalf of the Australian Department of Home Affairs.