With over 20 years of experience in a variety of industries connected to advertising, Matt embodies the omni-channel approach to marketing. He brings a diverse range of multi-cultural advertising and marketing experiences to his role as a creative leader and has worked at many multinational creative departments including Leo Burnett, Saatchi X, Burrell, JWT and BBDO. He has managed most aspects of the creative product: from strategic briefs to concepting and execution, for global clients as varied as Wal-Mart, Coca Cola, P&G, Toyota, Samsung and Adidas, culminating in winning multiple awards including Cannes, Clios, One Show, Effie’s and Addys. He has a Masters in Film from Tiffin University and a B.A. in writing from Columbia College. He is married to Carolyn and they live in a 100 year old house in Evanston, Illinois with their two teenage sons. He has served as an advertising lecturer at various universities and has written for numerous publications like the Chicago Tribune.