Creativity, innovation and communications consultant for major Brazilian and global brands. She specializes in building connections and supporting the expansion of projects that need to increase their reach. Her consultancy work identifies pressing demands for transformation, people and projects, designing concrete actions that help companies and brands in their growth strategies – as well as in their efforts to win awards in the world’s most renowned creativity festivals. Cristina is involved in initiatives such as Casa Neon Cunha (a shelter for lgbtqia+ people in São Paulo), among others. She has worked in several Brazilian media outlets including Cosmopolitan magazine and Folha de S. Paulo newspaper. Cristina directs and owns Apego, a float + party that has become a landmark in São Paulo’s street carnival scene.