Paula is a global citizen, ad woman and journalist with 10+ years of experience in the health and technology markets. Having spent many years living in Argentina, Chile and the US, her deeply multicultural upbringing sparked a passion for understanding behavior and uncovering human truths. As a leading strategist in the Brazilian pharma market, she has developed sophisticated integrated campaigns for top clients, like AstraZeneca, Sanofi, Janssen, Roche and Novartis. Throughout her career, Paula has worked on a wide array of therapeutic areas, including diabetes, immunology, psychiatry, rare diseases, ophthalmology and oncology. Her insights have earned recognition at international festivals of creativity, including Cannes Lions, One Show, Clio Health, El Ojo de Iberoamerica and Luum Awards. Prior to joining the Havas network, in 2015, Paula led brand-building work at Oliver Marketing, FCB New York and FSB Comunicação.