Miguel Pirateque is a multi-award winning creative and strategy leader. For more than 20 years, he has been helping brands to grow through people-based innovative thinking and design. He has honed his skills at the most prestigious agencies in Colombia, founded an integrated advertising agency in addition to a Startup focused on centralizing data points and using them to create and put ML pipelines into production. At the same time, he delved deeper into the use of data underlying the user experience by receiving a Master’s Degree in Data Visualization and a Master’s Degree in User Experience for Digital Transformation from Shifta by Elisava (Barcelona).