Currently CD at FCB Brasil, Heloísa create for clients such as Whirlpool, Kimberly Clark and TikTok. She was elected by the One Show Club global competition "Next Creative Leader" one of the professionals who have the potential to change the future of the market. Previously at Wunderman Thompson, DPZ&T and Ogilvy Paris, she did campaigns for Amstel, Johnson & Johnson, Nestlé, Coca-Cola, Unilever, Bayer and Tramontina. These works have been recognized at festivals such as Cannes (shortlist), The One Show, Clio, Effie, Festival do Clube, MMA.