Ever read The City of Joy by Dominique Lapierre? Well that's where Anusheela grew up. The city of Kolkata. As a child she devoured anything artistically interesting. And to occupy her time, she made stuff. She grew up on paint brushes, Staedtler pencils and art paper. Today she likes calling herself a self-taught artist. Anusheela has over 17 years of passionately creating ads and ideas. Her creative mind can sassily move from million dollar brands to the ones started at garage shops. A design thinker by nature, she believes that a good design is more than just good looks. It’s about how it works. Her design work for the under privileged has been voted amongst India’s top 10 Frugal Fixes by The Indian Express, a leading daily in India. Anusheela won India’s first Fusion Pencil at the One Show. Her work has been awarded by the Cannes Lion, D&AD, One Show, Clio and the Spikes Asia.