What does it take to change a 60 year old mindset and appreciate that science needs sensitivity? A quiet consistency. Rashmi is one of the first, home grown, healthcare agency founder’s in India - Founder, CEO of Brandcare. Starting at a time when healthcare advertising had not yet carved a niche for itself, she stayed her ground and soon expanded the agency to Singapore to cover SE Asia. Brandcare is one of the leading names in healthcare communications in India, today. Deciphering what health means to a billion people is a challenge that she takes on everyday. She leads a super talented team that recently has branched out into digital and analytics. When not working on brands you can catch her working with her camera. An avid traveler and photographer her face lights up when she talks about her experiences from Andaman’s to Antarctica.