Jia's adolescence in Shanghai was marked by her dual passions: soup dumplings and Starcraft, which she pursued in secret internet cafes to avoid her parents' watchful eyes. In the last decade, she has become a specialist in the global tech, entertainment, and gaming industries, with a deep understanding of both Asian and Western markets. She has led the development of multiple award-winning campaigns including Cannes Lions, One Show, D&AD, Effie Awards, Clio, and Webby Awards. As the VP of creative strategy at Activision Blizzard, Jia helps oversee game launch campaigns, brand partnerships, in-game and live events for some of the biggest gaming franchises in the world, such as Call of Duty, Diablo, Overwatch, World of Warcraft, and Candy Crush.