The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2023 CMO Pencil Jury

Kory Marchisotto

CMO

e.l.f

Los Angeles

The personification of e.l.f.’s renegade spirit, Kory’s fearless approach to marketing has helped fuel the company’s 17 consecutive quarters of net sales growth, grow e.l.f. Cosmetic’s to become the #3 largest mass cosmetics brand nationally, and secure the brand’s spot as Gen-Z’s #1 favorite cosmetics brand. Since joining e.l.f. Beauty in 2019, Kory has not only led the resurgence of e.l.f. Cosmetics but also strategically expanded the company’s portfolio to include e.l.f. SKIN, clean beauty pioneer Well People and the groundbreaking lifestyle beauty brand Keys Soulcare, created with Alicia Keys. Kory has been recognized as one of WWD’s 25 Most Inspiring Women, Business Insider’s 27 Most Innovative CMOs in the World, Forbes’s Entrepreneurial CMO 50, Adweek’s Brand Genius—and these are just a handful of the honors that recognize Kory as a powerful change agent and inspirational leader. Through her record- and beauty-boundary breaking results, Kory continues to show the world that anything is e.l.f.ing possible. A bold disruptor with a kind heart who has been building brands for decades, Kory started her career at LVMH and Puig, before spending 18 years at Shiseido as an executive leader transforming many of their prestige brands and business models across multiple divisions within the group.

 

 

 

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