Join us in a virtual conversation with some of the best planners in the business on the Art of Strategy. 

Account planning exists to create advertising that truly connects with consumers. Sun Tsu once said: 'Tactics without strategy is the noise without the defeat.' Jane Newman professed that proper account planning stopped the creative people spinning their wheels. We will talk to some of the best planners in the business on the art of strategy. We will look to identify ways for account/ strategy leaders to partner with clients, consumers, and agency creatives to ensure the most effective and impactful marketing. And looking at different approaches to research, developing stimuli, seeking inspiration from culture and how to build the most inspiring briefs.

PANEL

• Moderator: Andy Nathan, CEO, Fortnight & Co-President, One Club Denver
• Ed Tsue, CSO, Samsung Publicis
• Lexie Pérez, Global Planning Director, Disney
• Katie Dreke, CSO, DRKE (Formerly Nike, Droga5, W+K, Adidas)
• Bryan Smith, Executive Strategy Officer, 72 & Sunny
• Suzanne Powers, Global President & CSO, McCann Worldgroup
• Dagny Scott, Founder, Fearless Unlimited

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