The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_IG20_001G_11.jpg)
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Best of Show
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_IP20_001G_13.jpg)
DO Black
Agency: RBK Communication / Stockholm
Client: Doconomy Category: Experimental / Internal Projects / R&D
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_CU20_001G_17.jpg)
For Seasons - composed by climate data
Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg
Client: NDR Elbphilharmonie Orchester Category: Creative Use of Data / Storytelling
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_PT20_001G_12.jpg)
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Magazine / Campaign
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_CE20_001G_11.jpg)
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Single Country or Region / Consumer / Brand
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_HW20_001G_10.jpg)
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Direct Marketing
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DC20_001G_10.jpg)
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Use of Smart Devices & Voice Assistants
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_BE20_001G_11.jpg)
Eva Stories
Agency: K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv
Client: K's Galleries Category: Experiential / Live Events
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_RA20_001G_10.jpg)
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Craft / Use of Music
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_MI20_001G_10.jpg)
Bounce
Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles
Client: Apple Category: Craft - Direction / Single
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_001G_13.jpg)
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Innovation in Design
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_OH20_001G_1.jpg)
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Billboards & Transit / Campaign
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_FI20_001G_11.jpg)
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Online Films & Video / Short Form - Single
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_SM20_001G_10.jpg)
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client: Burger King Category: Stunts & Activations
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DI20_001G_12.jpg)
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Physical Items
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_IN20_001G_14.jpg)
The E.V.A. Initiative
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Websites
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_IG20_001G_11.jpg)
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Integrated Branding Campaign
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_MO20_001G_12.jpg)
Lessons in Herstory
Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco
Client: Daughters of the Evolution Category: Applications
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_PR20_001G_10.jpg)
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Community Building
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_EX20_001G_12.jpg)
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Craft / Data Visualization
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_PP20_001P_1.jpg)
An Empowering Partnership
Agency: McCann / New York + McCann Worldgroup + Microsoft / Seattle
Client: Microsoft Category: Penta Pencil
![](/images/userfiles/images/awards/os-penta-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_CM20_001G_1.jpg)
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: CMO Pencil
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_SD20_002D_10.jpg)
THE LION'S SHARE FUND
Agency: FINCH / Paddington + Clemenger BBDO / Australia + D.A.M. / Paddington + UNDP / Global
Client: The Lion's Share Fund Category: Sustainable Development Goals
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_GP20_001E_12.jpg)
For Seasons - composed by climate data
Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg
Client: NDR Elbphilharmonie Orchester Category: Green Pencil
![](/images/userfiles/images/awards/os-green-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_SM20_019G_11.jpg)
Voice of Hunger
Agency: Dentsu Webchutney / Bengaluru
Client: Swiggy (Bundl Technologies Private Limited) Category: User-Generated Content
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_034G_10.jpg)
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Spatial Design / Experiential & Immersive
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_035G_11.jpg)
The Toxic Flag
Agency: Impact BBDO / Dubai + Stoked Films / Beirut + OMD / Beirut + Alleycat / Beirut
Client: The Waste Management Coalition and Greenpeace Category: Spatial Design / Experiential & Immersive
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_OH20_026G_1.jpg)
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Craft / Photography
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_053G_12.jpg)
Hankograph
Agency: GREY Tokyo / Shibuya-ku + TYO DINER / Minato-ku
Client: Wild Aid Category: Craft / Animation
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DI20_019G_12.jpg)
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client: Donate Life California Category: Non-traditional & Guerrilla Marketing
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DI20_020G_12.jpg)
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Non-traditional & Guerrilla Marketing
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DI20_021G_10.jpg)
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Non-traditional & Guerrilla Marketing
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DI20_022G_11.jpg)
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Non-traditional & Guerrilla Marketing
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_028G_13.jpg)
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Out of Home / Series
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_029G_10.jpg)
Bushe outdoor
Agency: Suprematika / Moscow + Bushe / Saint Petersburg
Client: Bushe Category: Out of Home / Series
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_PT20_010G_10.jpg)
A Sweet Escape
Agency: Cheil / Hong Kong
Client: Chupa Chups (Snack To Home Limited) Category: Posters / Campaign
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_SM20_034G_12.jpg)
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad Category: Innovation in Social Media
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_SM20_035G_15.jpg)
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Innovation in Social Media
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DI20_006G_11.jpg)
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Out of Home / Billboards & Transit
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_BE20_027G_10.jpg)
Bounce
Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles
Client: Apple Category: Craft / Art Direction
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_BE20_031G_11.jpg)
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client: Burger King Category: Innovation in Branded Entertainment
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_BE20_032G_11.jpg)
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Innovation in Branded Entertainment
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_BE20_033G_12.jpg)
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Innovation in Branded Entertainment
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_BE20_034G_10.jpg)
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London
Client: Xbox / Microsoft Category: Innovation in Branded Entertainment
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_MO20_019G_10.jpg)
Pay It Forward
Agency: FCB Inferno / London
Client: The Big Issue Category: Physical Product & Mobile Integration
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_IG20_001G_11.jpg)
Award:
2020 Best of Show Best of Show Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Best of Show
Annual ID:
OS_IG20_001G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_IP20_001G_13.jpg)
Award:
2020 IP & Products Best of Discipline Pencil
Agency:
RBK Communication / Stockholm
Client:
Doconomy
Title:
DO Black
Category:
Experimental / Internal Projects / R&D
Annual ID:
OS_IP20_001G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_CU20_001G_17.jpg)
Award:
2020 Creative Use of Data Best of Discipline Pencil
Agency:
Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg
Client:
NDR Elbphilharmonie Orchester
Title:
For Seasons - composed by climate data
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU20_001G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_PT20_001G_12.jpg)
Award:
2020 Print Best of Discipline Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Magazine / Campaign
Annual ID:
OS_PT20_001G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_CE20_001G_11.jpg)
Award:
2020 Creative Effectiveness Best of Discipline Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS_CE20_001G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_HW20_001G_10.jpg)
Award:
2020 Health, Wellness & Pharma Best of Discipline Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Direct Marketing
Annual ID:
OS_HW20_001G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DC20_001G_10.jpg)
Award:
2020 Digital Craft Best of Discipline Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Use of Smart Devices & Voice Assistants
Annual ID:
OS_DC20_001G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_BE20_001G_11.jpg)
Award:
2020 Branded Entertainment Best of Discipline Pencil
Agency:
K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv
Client:
K's Galleries
Title:
Eva Stories
Category:
Experiential / Live Events
Annual ID:
OS_BE20_001G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_RA20_001G_10.jpg)
Award:
2020 Radio & Audio Best of Discipline Pencil
Agency:
BBDO / Toronto + Flare BBDO / Toronto
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Craft / Use of Music
Annual ID:
OS_RA20_001G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_MI20_001G_10.jpg)
Award:
2020 Moving Image Craft Best of Discipline Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles
Client:
Apple
Title:
Bounce
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_001G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_001G_13.jpg)
Award:
2020 Design Best of Discipline Pencil
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Innovation in Design
Annual ID:
OS_DE20_001G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_OH20_001G_1.jpg)
Award:
2020 Out of Home Best of Discipline Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Billboards & Transit / Campaign
Annual ID:
OS_OH20_001G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_FI20_001G_11.jpg)
Award:
2020 Film Best of Discipline Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI20_001G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_SM20_001G_10.jpg)
Award:
2020 Social Media Best of Discipline Pencil
Agency:
DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client:
Burger King
Title:
Stevenage Challenge
Category:
Stunts & Activations
Annual ID:
OS_SM20_001G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DI20_001G_12.jpg)
Award:
2020 Direct Marketing Best of Discipline Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Physical Items
Annual ID:
OS_DI20_001G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_IN20_001G_14.jpg)
Award:
2020 Interactive & Online Best of Discipline Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars
Title:
The E.V.A. Initiative
Category:
Websites
Annual ID:
OS_IN20_001G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_IG20_001G_11.jpg)
Award:
2020 Integrated Best of Discipline Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_001G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_MO20_001G_12.jpg)
Award:
2020 Mobile Best of Discipline Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco
Client:
Daughters of the Evolution
Title:
Lessons in Herstory
Category:
Applications
Annual ID:
OS_MO20_001G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_PR20_001G_10.jpg)
Award:
2020 Public Relations Best of Discipline Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Community Building
Annual ID:
OS_PR20_001G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_EX20_001G_12.jpg)
Award:
2020 Experiential & Immersive Best of Discipline Pencil
Agency:
FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Craft / Data Visualization
Annual ID:
OS_EX20_001G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_PP20_001P_1.jpg)
Award:
2020 Penta Pencil Penta Pencil
Agency:
McCann / New York + McCann Worldgroup + Microsoft / Seattle
Client:
Microsoft
Title:
An Empowering Partnership
Category:
Penta Pencil
Annual ID:
OS_PP20_001P
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_CM20_001G_1.jpg)
Award:
2020 CMO Pencil CMO Pencil
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
CMO Pencil
Annual ID:
OS_CM20_001G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_SD20_001D_11.jpg)
Award:
2020 Sustainable Development Goals Pencil SDG Pencil
Agency:
Marcel / Paris
Client:
Carrefour
Title:
Black Supermarket
Category:
Sustainable Development Goals
Annual ID:
OS_SD20_001D
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_SD20_002D_10.jpg)
Award:
2020 Sustainable Development Goals Pencil SDG Pencil
Agency:
FINCH / Paddington + Clemenger BBDO / Australia + D.A.M. / Paddington + UNDP / Global
Client:
The Lion's Share Fund
Title:
THE LION'S SHARE FUND
Category:
Sustainable Development Goals
Annual ID:
OS_SD20_002D
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_GP20_001E_12.jpg)
Award:
2020 Green Pencil Green Pencil
Agency:
Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg
Client:
NDR Elbphilharmonie Orchester
Title:
For Seasons - composed by climate data
Category:
Green Pencil
Annual ID:
OS_GP20_001E
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_GP20_002E_11.jpg)
Award:
2020 Green Pencil Green Pencil
Agency:
Superunion / London + Notpla / London
Client:
Notpla
Title:
Notpla
Category:
Green Pencil
Annual ID:
OS_GP20_002E
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_MO20_008G_11.jpg)
Award:
2020 Mobile Gold Pencil
Agency:
FCB Inferno / London
Client:
The Big Issue
Title:
Pay It Forward
Category:
Utility / E-Commerce
Annual ID:
OS_MO20_008G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DC20_009G_10.jpg)
Award:
2020 Digital Craft Gold Pencil
Agency:
Wunderman Thompson UK / London
Client:
BT Sport
Title:
Unscripted
Category:
Creative Use of Data
Annual ID:
OS_DC20_009G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_SM20_019G_11.jpg)
Award:
2020 Social Media Gold Pencil
Agency:
Dentsu Webchutney / Bengaluru
Client:
Swiggy (Bundl Technologies Private Limited)
Title:
Voice of Hunger
Category:
User-Generated Content
Annual ID:
OS_SM20_019G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_034G_10.jpg)
Award:
2020 Design Gold Pencil
Agency:
FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE20_034G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_035G_11.jpg)
Award:
2020 Design Gold Pencil
Agency:
Impact BBDO / Dubai + Stoked Films / Beirut + OMD / Beirut + Alleycat / Beirut
Client:
The Waste Management Coalition and Greenpeace
Title:
The Toxic Flag
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE20_035G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_OH20_026G_1.jpg)
Award:
2020 Out of Home Gold Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Photography
Annual ID:
OS_OH20_026G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_052G_12.jpg)
Award:
2020 Design Gold Pencil
Agency:
Ogilvy / London
Client:
Sipsmith
Title:
Mr Swan
Category:
Craft / Animation
Annual ID:
OS_DE20_052G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_053G_12.jpg)
Award:
2020 Design Gold Pencil
Agency:
GREY Tokyo / Shibuya-ku + TYO DINER / Minato-ku
Client:
Wild Aid
Title:
Hankograph
Category:
Craft / Animation
Annual ID:
OS_DE20_053G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DI20_019G_12.jpg)
Award:
2020 Direct Marketing Gold Pencil
Agency:
McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client:
Donate Life California
Title:
Second Chances
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI20_019G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DI20_020G_12.jpg)
Award:
2020 Direct Marketing Gold Pencil
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI20_020G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DI20_021G_10.jpg)
Award:
2020 Direct Marketing Gold Pencil
Agency:
FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI20_021G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DI20_022G_11.jpg)
Award:
2020 Direct Marketing Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI20_022G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_028G_13.jpg)
Award:
2020 Design Gold Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Out of Home / Series
Annual ID:
OS_DE20_028G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DE20_029G_10.jpg)
Award:
2020 Design Gold Pencil
Agency:
Suprematika / Moscow + Bushe / Saint Petersburg
Client:
Bushe
Title:
Bushe outdoor
Category:
Out of Home / Series
Annual ID:
OS_DE20_029G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_PT20_010G_10.jpg)
Award:
2020 Print Gold Pencil
Agency:
Cheil / Hong Kong
Client:
Chupa Chups (Snack To Home Limited)
Title:
A Sweet Escape
Category:
Posters / Campaign
Annual ID:
OS_PT20_010G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_SM20_034G_12.jpg)
Award:
2020 Social Media Gold Pencil
Agency:
FCB/SIX / Toronto
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Innovation in Social Media
Annual ID:
OS_SM20_034G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_SM20_035G_15.jpg)
Award:
2020 Social Media Gold Pencil
Agency:
72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client:
Tinder
Title:
Swipe Night
Category:
Innovation in Social Media
Annual ID:
OS_SM20_035G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_DI20_006G_11.jpg)
Award:
2020 Direct Marketing Gold Pencil
Agency:
FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DI20_006G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_BE20_027G_10.jpg)
Award:
2020 Branded Entertainment Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles
Client:
Apple
Title:
Bounce
Category:
Craft / Art Direction
Annual ID:
OS_BE20_027G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_BE20_031G_11.jpg)
Award:
2020 Branded Entertainment Gold Pencil
Agency:
DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client:
Burger King
Title:
Stevenage Challenge
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE20_031G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_BE20_032G_11.jpg)
Award:
2020 Branded Entertainment Gold Pencil
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE20_032G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_BE20_033G_12.jpg)
Award:
2020 Branded Entertainment Gold Pencil
Agency:
BBDO / Toronto + Flare BBDO / Toronto
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE20_033G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_BE20_034G_10.jpg)
Award:
2020 Branded Entertainment Gold Pencil
Agency:
McCann / London + Craft/McCann / London + Momentum / London
Client:
Xbox / Microsoft
Title:
The Birth of Gaming Tourism
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE20_034G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_MO20_019G_10.jpg)