The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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- Agency Rankings
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Award
Agency
Client
Title
Category
Annual ID
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Integrated Branding Campaign
Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York
Client: Samsung Category: Co-Promotions
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Craft / Art Direction
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Integrated Branding Campaign
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Brand Transformation
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Brand Transformation
ThisAbles
Agency: McCann / Tel Aviv + McCann Worldgroup
Client: IKEA Category: Innovation in Integrated Branding
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad Category: Integrated Branding Campaign
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Innovation in Integrated Branding
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Co-Promotions
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Co-Promotions
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London
Client: Xbox / Microsoft Category: Co-Promotions
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Integrated Branding Campaign
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client: Verizon Category: Integrated Branding Campaign
The E.V.A. Initiative
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Integrated Branding Campaign
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad Category: Innovation in Integrated Branding
Trapped in Advertising
Agency: GREY / New York + Adult Swim / Atlanta + Kellogg's / Battle Creek
Client: Pringles Category: Co-Promotions
Laundry Later
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Co-Promotions
Fix The World
Agency: AMV BBDO / London + BBDO / New York + MJZ / LA & London
Client: Snickers Category: Craft / Writing
Cultural Heirs "Voice of the Wall"
Agency: HEIMAT / Berlin + achtung! / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin
Client: Die Kulturellen Erben e.V. Berlin Category: Craft / Art Direction
Pocky THE GIFT
Agency: DENTSU INC. / Tokyo
Client: Ezaki Glico Co., Ltd. Category: Craft / Art Direction
Advertising Campaign
Agency: john st. / Toronto + Loblaw Companies Limited - no name / Toronto
Client: Loblaw Companies Limited - no name Category: Craft / Art Direction
Great Stories Are Timeless
Agency: DDB NY / New York
Client: Tribeca Film Festival Category: Craft / Art Direction
Don't Retire, Kid
Agency: Arnold Worldwide / Boston
Client: Aspen Institute's Project Play Category: Integrated Branding Campaign
Join the Meltdown
Agency: Jones Knowles Ritchie / London
Client: Burger King UK Category: Integrated Branding Campaign
The Phonetic Can
Agency: FCB Joburg (Pty) Ltd / Johannesburg + Coca-Cola / Johannesburg
Client: Coca-Cola Company Category: Integrated Branding Campaign
Cool Ranch
Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica
Client: Doritos Category: Integrated Branding Campaign
The Most Searched
Agency: Google Brand Studio / San Francisco
Client: Google Category: Integrated Branding Campaign
It's OK
Agency: Wieden+Kennedy / New York + HBO / New York
Client: HBO Category: Integrated Branding Campaign
Hulu Sellouts x USWNT
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica
Client: Hulu Category: Integrated Branding Campaign
Excitable Edgar
Agency: adam&eveDDB / London + Blink Productions / London + Untold Studios / London
Client: John Lewis & Partners and Waitrose & Partners Category: Integrated Branding Campaign
Kentucky Fried Culture
Agency: Wieden+Kennedy / Portland
Client: Kentucky Fried Chicken Category: Integrated Branding Campaign
Microsoft and Netflix: A Big Strange Partnership
Agency: CMD / Portland + Wasserman Media Group / Los Angeles
Client: Microsoft Category: Integrated Branding Campaign
The Legendary Tour
Agency: mortierbrigade / schaarbeek
Client: PIAS Records Category: Integrated Branding Campaign
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Integrated Branding Campaign
Laundry Later
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Integrated Branding Campaign
Fix The World
Agency: AMV BBDO / London + BBDO / New York
Client: Snickers Category: Integrated Branding Campaign
The Decade Wrapped
Agency: Spotify In-House / New York
Client: Spotify Category: Integrated Branding Campaign
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client: Unilever - Marmite Category: Integrated Branding Campaign
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London
Client: Xbox / Microsoft Category: Brand Transformation
Unscripted
Agency: Wunderman Thompson UK / London
Client: BT Sport Category: Innovation in Integrated Branding
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client: Burger King Category: Innovation in Integrated Branding
Brandless
Agency: Goodby Silverstein & Partners / San Francisco + RadicalMedia / Santa Monica + Exile / Santa Monica + The Mill / Los Angeles
Client: Doritos Category: Innovation in Integrated Branding
"Democratic Art – An Ai Weiwei for everybody."
Agency: HEIMAT / Berlin + NEUTRAL / Zürich + LIESEL Filmproduktion GmbH / Berlin + Loft Tonstudios GmbH / Berlin
Client: HORNBACH Baumarkt AG Category: Innovation in Integrated Branding
Britain Get Talking
Agency: Uncommon Creative Studio / London + ITV / London
Client: ITV Category: Innovation in Integrated Branding