The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Collateral / Promotional Items - Single or Campaign
Annual ID
13027A
About the Work
Rolling Words is Snoop Dogg's smokable songbook. A promotion for Snoop Dogg?s Kingsize Slim Rolling Papers. Each page is a rolling paper with Snoop?s greatest songs and lyrics written on them - in non-toxic ink ? for your rolling pleasure. The pages are perforated making them easy to detach.
The book is made of hemp-related materials, with the cover, binding, and internal lining all made from hemp paper while the spine of the book is a match striking surface.
While the book is currently for promotional distribution, a limited edition book is being produced for retail in 2013. However, some 420-friendly festival goers at the 2012 Coachella Music Festival were able to get their hands on a copy or have the chance to sample the rolling papers from posters placed at the festival with the rolling papers as tabs to detach and take.
The book is made of hemp-related materials, with the cover, binding, and internal lining all made from hemp paper while the spine of the book is a match striking surface.
While the book is currently for promotional distribution, a limited edition book is being produced for retail in 2013. However, some 420-friendly festival goers at the 2012 Coachella Music Festival were able to get their hands on a copy or have the chance to sample the rolling papers from posters placed at the festival with the rolling papers as tabs to detach and take.
2013 Awards
Total Points: 10
Bronze Pencil
Credits
Art Director
Paulo Coelho
Creative Director
PJ Pereira
Aricio Fortes
Paulo Coelho
Designer
Drew Saucedo
Illustrator
Paulo Coelho
Typographer
Rob Mangobrang
Writer
Aricio Fortes
PJ Pereira
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