The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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- Brand
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Award
Agency
Client
Title
Category
Annual ID
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client: Walmart Category: Craft / Use of Technology
Pill-ID
Agency: HEREZIE / Paris + Rehab / London
Client: Pill-ID Category: Craft / Use of Technology
Shah Rukh Khan-My-Ad
Agency: Ogilvy Mumbai / India + Mondelez
Client: Mondelez Category: Craft / Use of Technology
Green Screen Shirt
Agency: Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client: Harry Rosen Category: Craft / Use of Technology
Para Pack
Agency: BBDO Canada / Toronto
Client: Canadian Paralympic Committee Category: Physical Items
#BlackedOutHistory
Agency: DDB Canada / Toronto + Alfredo Films / Toronto + Sauce Digital / Toronto + Vapor Music / Toronto
Client: OBHS (Ontario Black History Society) Category: Physical Items
Sea Level Re-Boot
Agency: Forsman & Bodenfors / Göteborg + Superstudio / Göteborg
Client: Tretorn Category: Physical Items
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard Category: Physical Items
Bless Your F*ing Cooch
Agency: Mischief @ No Fixed Address + eos + Makeout
Client: eos Category: Physical Items
Tide x NFL: The First Talking Washing Machine
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide Category: Physical Items
CO2AT
Agency: Stream and Tough Guy / Lisboa + This is Pacifica / Matosinhos
Client: Azgard 9 Category: Physical Items
The Uniform that never existed
Agency: TracyLocke Brasil / São Paulo
Client: Centauro Category: Physical Items
ONE/SECOND/SUIT
Agency: Uncommon Creative Studio / London + H&M
Client: H&M Category: Physical Items
A Song for Every CMO
Agency: FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York
Client: Spotify Category: Craft / Writing
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Craft / Writing
Invaluable Food
Agency: Leo Burnett / Madrid
Client: Madrid Fusion Category: Targeted Video / Online
Signs From Beyond
Agency: Commonwealth//McCann / Mexico City
Client: General Motors / Chevrolet Category: Craft / Art Direction
Thighstop
Agency: Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago
Client: Wingstop Category: Experiential / Customer Experience / CX
Cardboard Media
Agency: Yandex Magic Camp / Moscow
Client: Yandex Market Category: Experiential / Customer Experience / CX
Keep it Real Meals
Agency: DAVID / Madrid + DAVID / Miami + BURGER KING / Miami + Caviar / Los Angeles
Client: Burger King Category: Integrated Campaign
Reverse Renegade
Agency: Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago
Client: Hanes / Champion Category: Integrated Campaign
Thighstop
Agency: Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago
Client: Wingstop Category: Integrated Campaign
ONE/SECOND/SUIT
Agency: Uncommon Creative Studio / London + H&M
Client: H&M Category: Integrated Campaign
TIENDA CERCA
Agency: draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena
Client: AB INBEV COLOMBIA / TIENDA CERCA Category: Digital & Online / Ecommerce
Cheetle iD
Agency: Goodby Silverstein & Partners / San Francisco
Client: Cheetos Category: Digital & Online / Ecommerce
Non-Fungible Animals
Agency: Saatchi & Saatchi / Düsseldorf + MetaDesign / Berlin + Digitas Pixelpark / Germany + MSL Group / Germany
Client: WWF Category: Digital & Online / Ecommerce
The Joy of Later Life Sex
Agency: Ogilvy UK / London
Client: Relate Category: Out of Home / Billboards & Transit
Anti Look – the life-saving QR design
Agency: Scholz & Friends
Client: Johanniter Category: Out of Home / Billboards & Transit
Whopper Heist
Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client: Burger King Argentina + Netflix Argentina Category: Out of Home / Billboards & Transit
Green Screen Shirt
Agency: Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client: Harry Rosen Category: Innovation & Transformation / Innovation in Lockdown
Outlaw Runners
Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris
Client: Distance Category: Targeted Video / On Location
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Guides TAO Category: Social Media Post / Series
Handbutts
Agency: Wunderman Thompson Switzerland AG / Zürich + Geberit International AG / Jona + Eqal Visual Productions AG / Zürich
Client: Geberit International AG Category: Social Media Post / Series
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago Category: Experiential / In-Person Events
Save it See it
Agency: GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles
Client: AB InBev / Michelob ULTRA Category: Social Media Post / Single
Invaluable Food
Agency: Leo Burnett / Madrid
Client: Madrid Fusion Category: Social Media Post / Single
Bless Your F*ing Cooch
Agency: Mischief @ No Fixed Address + eos + Makeout
Client: eos Category: Social Media Post / Single
Happy Birthday, Twitter
Agency: No Fixed Address / Toronto + Mischief @ No Fixed Address + Canadian Centre for Child Protection + AdHoc Content
Client: Canadian Centre for Child Protection Category: Social Media Post / Single
Tokyo Summer Games - Para Pack
Agency: BBDO Canada / Toronto
Client: Canadian Paralympic Committee Category: Innovation & Transformation / Innovation in Direct Marketing
A Song for Every CMO
Agency: FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York
Client: Spotify Category: Innovation & Transformation / Innovation in Direct Marketing
Mystery Sniper
Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton
Client: Activision Blizzard / Call of Duty Category: Innovation & Transformation / Innovation in Direct Marketing
Shah Rukh Khan-My-Ad
Agency: Ogilvy Mumbai / India + Mondelez
Client: Mondelez Category: Innovation & Transformation / Innovation in Direct Marketing
Golden Grounds
Agency: TBWA\Chiat\Day / New York + Bindery / New York + Redslash / TBWA / New York + Rare Medium / New York
Client: Lay's Category: Innovation & Transformation / Innovation in Direct Marketing