The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The 9th Lane
Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris
Client: Lacoste Category: Experiential & Immersive
Shah Rukh Khan-My-Ad
Agency: Ogilvy Mumbai / India + Mondelez
Client: Mondelez Category: Innovation & Transformation / Innovation in Lockdown
Samsung FastFrame
Agency: Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol
Client: Samsung Electronics Benelux Category: Use of Technology
Oreo Stuf Scan
Agency: VMLY&R Commerce / New York
Client: Mondelez / Oreo Category: Use of Technology
The Shocking Percentage
Agency: MRM / London + The National / Dubai
Client: The National Category: Storytelling
The Day-After-Women's-Day Newspapers
Agency: Havas Worldwide Portugal / Lisbon + Estúdio Casa da Árvore / São Paulo + Fast Forward / Lisbon + Garage Films / Lisbon
Client: Raparigas da Bola Category: Data Visualization / Static
SOCIAL BULLETS
Agency: Area 23, An IPG Health Company / New York
Client: STAND FOR THE SILENT/KAZOO Category: Real-Time Data
Meet Sarha
Agency: Wunderman Thompson / Riyadh + Wunderman Thompson / Seattle + stc / Riyadh + Into Reflection / Riyadh
Client: stc Category: Real-Time Data
Data for Store
Agency: draftLine / Buenos Aires + AB InBev / Buenos Aires
Client: AB InBev / BEES Category: Targeting
Fly Over Cyber Monday
Agency: MRM / Santiago + McCann / Santiago + Cinemagica / Santiago
Client: Latam Airlines Category: Targeting
#TrendTheSyrianWar
Agency: MRM Germany / Frankfurt
Client: Action Alliance for Disaster Relief Category: Targeting
The Good Fire
Agency: Above+Beyond / London + No.8 / London + Audio Network / London + Smuggler / London
Client: Shelter Category: Social Media
Earth is saying
Agency: Grey Colombia / Bogota + Greenpeace Colombia / Bogota
Client: Greenpeace Colombia Category: Social Media
Timelapse in Google Earth
Agency: Google + Google Creative Lab
Client: Google Category: Data Visualization / Dynamic / Responsive
Fight sexism with sexism.
Agency: thjnk AG / Hamburg + thjnk München GmbH / Munich
Client: Ursula Karven/ Frauen100/ hell & karrer communications GmbH Category: Data Visualization / Dynamic / Responsive
Music Liberates Music Mixtape
Agency: BBDO / New York
Client: BACARDÍ Category: Innovation & Transformation / Innovation in Data
Award:
2022 Creative Use of Data Merit Award
Agency:
BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris
Client:
Lacoste
Title:
The 9th Lane
Category:
Experiential & Immersive
Annual ID:
OS22_CU023M
Award:
2022 Creative Use of Data Merit Award
Agency:
Ogilvy Mumbai / India + Mondelez
Client:
Mondelez
Title:
Shah Rukh Khan-My-Ad
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_CU031M
Award:
2022 Creative Use of Data Merit Award
Agency:
BBDO / New York
Client:
BACARDÍ
Title:
Music Liberates Music Mixtape
Category:
Use of Technology
Annual ID:
OS22_CU027M
Award:
2022 Creative Use of Data Merit Award
Agency:
Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol
Client:
Samsung Electronics Benelux
Title:
Samsung FastFrame
Category:
Use of Technology
Annual ID:
OS22_CU028M
Award:
2022 Creative Use of Data Merit Award
Agency:
VMLY&R Commerce / New York
Client:
Mondelez / Oreo
Title:
Oreo Stuf Scan
Category:
Use of Technology
Annual ID:
OS22_CU029M
Award:
2022 Creative Use of Data Merit Award
Agency:
MRM / London + The National / Dubai
Client:
The National
Title:
The Shocking Percentage
Category:
Storytelling
Annual ID:
OS22_CU020M
Award:
2022 Creative Use of Data Merit Award
Agency:
Havas Worldwide Portugal / Lisbon + Estúdio Casa da Árvore / São Paulo + Fast Forward / Lisbon + Garage Films / Lisbon
Client:
Raparigas da Bola
Title:
The Day-After-Women's-Day Newspapers
Category:
Data Visualization / Static
Annual ID:
OS22_CU014M
Award:
2022 Creative Use of Data Merit Award
Agency:
Area 23, An IPG Health Company / New York
Client:
STAND FOR THE SILENT/KAZOO
Title:
SOCIAL BULLETS
Category:
Real-Time Data
Annual ID:
OS22_CU024M
Award:
2022 Creative Use of Data Merit Award
Agency:
Forsman & Bodenfors / Göteborg
Client:
Draken Film
Title:
Bad Movie Index
Category:
Real-Time Data
Annual ID:
OS22_CU025M
Award:
2022 Creative Use of Data Merit Award
Agency:
Wunderman Thompson / Riyadh + Wunderman Thompson / Seattle + stc / Riyadh + Into Reflection / Riyadh
Client:
stc
Title:
Meet Sarha
Category:
Real-Time Data
Annual ID:
OS22_CU026M
Award:
2022 Creative Use of Data Merit Award
Agency:
draftLine / Buenos Aires + AB InBev / Buenos Aires
Client:
AB InBev / BEES
Title:
Data for Store
Category:
Targeting
Annual ID:
OS22_CU017M
Award:
2022 Creative Use of Data Merit Award
Agency:
MRM / Santiago + McCann / Santiago + Cinemagica / Santiago
Client:
Latam Airlines
Title:
Fly Over Cyber Monday
Category:
Targeting
Annual ID:
OS22_CU018M
Award:
2022 Creative Use of Data Merit Award
Agency:
MRM Germany / Frankfurt
Client:
Action Alliance for Disaster Relief
Title:
#TrendTheSyrianWar
Category:
Targeting
Annual ID:
OS22_CU019M
Award:
2022 Creative Use of Data Merit Award
Agency:
Above+Beyond / London + No.8 / London + Audio Network / London + Smuggler / London
Client:
Shelter
Title:
The Good Fire
Category:
Social Media
Annual ID:
OS22_CU021M
Award:
2022 Creative Use of Data Merit Award
Agency:
Grey Colombia / Bogota + Greenpeace Colombia / Bogota
Client:
Greenpeace Colombia
Title:
Earth is saying
Category:
Social Media
Annual ID:
OS22_CU022M
Award:
2022 Creative Use of Data Merit Award
Agency:
Google + Google Creative Lab
Client:
Google
Title:
Timelapse in Google Earth
Category:
Data Visualization / Dynamic / Responsive
Annual ID:
OS22_CU015M
Award:
2022 Creative Use of Data Merit Award
Agency:
thjnk AG / Hamburg + thjnk München GmbH / Munich
Client:
Ursula Karven/ Frauen100/ hell & karrer communications GmbH
Title:
Fight sexism with sexism.
Category:
Data Visualization / Dynamic / Responsive
Annual ID:
OS22_CU016M