The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
18299
Client
Title
Category
Award
Points
Public Displays of Encouragement
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Best of Out of Home
Points: 90.00
The Last Photo
Agency: adam&eveDDB / London Client: CALM + ITV Category: Experiential & Installations / Experiential & Immersive
Points: 45.00
Unexpected Encounters
Agency: BETC / Paris Client: Lacoste Category: Craft / Photography
Points: 45.00
McEnroe vs McEnroe
Agency: FCB / New York Client: AB InBev / Michelob ULTRA Category: Craft / Use of Technology
Points: 45.00
Neverending Chase
Agency: Havas / Milan Client: Affinity - Ultima Category: Craft / Use of Technology
Points: 45.00
Anne de Gaulle
Agency: Havas Paris / Puteaux Client: Fondation Anne de Gaulle Category: Brand Partnerships
Points: 45.00
The Elections Edition
Agency: Impact BBDO / Dubai Client: An Nahar Newspaper Category: Experiential & Installations / Experiential & Immersive
Points: 45.00
The Missing Chapter
Agency: Leo Burnett India / Mumbai Client: P&G Whisper Category: Craft / Art Direction
Points: 45.00
90 Minutes of Air Conditioning
Agency: Pereira O'Dell / New York Client: MIDEA Category: Experiential & Installations / Brand Installations
Points: 45.00
Public Displays of Encouragement
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Billboards & Transit / Series
Points: 45.00
Non artificial Mexico
Agency: We Believers / New York Client: Burger King Category: Billboards & Transit / Series
Points: 45.00
Dirty Talking Trash Cans
Agency: BBDO Nordics / Malmö Client: City of Malmö Category: Experiential & Installations / Experiential & Immersive
Points: 21.00
Cheetle in Cheadle
Agency: Citizen Relations / Toronto Client: PepsiCo Category: Experiential & Installations / Experiential & Immersive
Points: 21.00
Melting Icon
Agency: LOLA MullenLowe / Madrid Client: Unilever / Magnum Category: Craft / Art Direction
Points: 21.00
Unlucky Sponsor
Agency: Paradais DDB / Guayaquil Client: Cris-Sal Category: Billboards & Transit / Dynamic Billboards & Transit
Points: 21.00
McDonald’s Jingle Board
Agency: Scholz & Friends Client: McDonald’s Category: Billboards & Transit / Series
Points: 21.00
Malnutrition Labels: Nutritional Ink
Agency: St Luke's / London Client: Dole Sunshine Company Category: Craft / Printing & Production
Points: 21.00
Unbreakable Courts
Agency: Africa / São Paulo Client: Budweiser Category: Experiential & Installations / Experiential & Immersive
Points: 9.00
Phone It In
Agency: Colenso BBDO / Auckland Client: Skinny Category: Innovation & Transformation / Innovation in Out of Home
Points: 9.00
Scratchboards
Agency: DAVID / Madrid Client: Activision Category: Innovation & Transformation / Innovation in Out of Home
Points: 9.00
The Billboard Is Yours to Take
Agency: FCB / New York Client: AB InBev / Budweiser Category: Billboards & Transit / Single
Points: 9.00
Hack Market
Agency: Marcel / Paris Client: Back Market Category: Innovation & Transformation / Innovation in Out of Home
Points: 9.00
The Call of Adventure
Agency: Publicis Middle East / Dubai Client: Jeep Category: Craft / Art Direction
Points: 9.00
Window Shopping
Agency: Rethink Client: IKEA Category: Experiential & Installations / Brand Installations
Points: 9.00
Get Almost Almost Anything
Agency: Special / Sydney Client: Uber Eats Category: Craft / Writing
Points: 9.00
Furphy What the truck?!
Agency: Thinkerbell Client: Lion, Furphy Category: Experiential & Installations / Experiential & Immersive
Points: 9.00
Burger Burger Burger Burger
Agency: We Believers / New York Client: Burger King Category: P.O.P. & In-Store / Single
Points: 9.00
Bring Home The Bud
Agency: Wieden+Kennedy / New York Client: Budweiser / AB InBev Category: Experiential & Installations / Brand Installations
Points: 9.00
Famiglia Heinzzola
Agency: Africa / São Paulo Client: Heinz Category: Experiential & Installations / Brand Installations
Points: 3.00
The Cast Away
Agency: AlmapBBDO / São Paulo Client: UN Global Compact Category: Experiential & Installations / Brand Installations
Points: 3.00
The Anti-Harassment Glasses
Agency: AlmapBBDO / São Paulo Client: Diageo Category: Experiential & Installations / Experiential & Immersive
Points: 3.00
Christmas not war
Agency: ANGRY agency / Kyiv Client: Concrete by Kovalska Category: Experiential & Installations / Experiential & Immersive
Points: 3.00
Show us something we haven't seen.
Agency: BCW / New York Client: New York Festivals Category: Craft / Photography
Points: 3.00
The Art of Self Examination
Agency: DAVID / Buenos Aires Client: MACMA Category: Experiential & Installations / Experiential & Immersive
Points: 3.00
10 Years of Fun
Agency: DAVID / Madrid Client: Activision Category: Billboards & Transit / Series
Points: 3.00
Tweet Scarves
Agency: DAVID / Madrid Client: Twitter Category: Experiential & Installations / Experiential & Immersive
Points: 3.00
Inside Jobs
Agency: DDB / Paris Client: VOLKSWAGEN GROUP FRANCE Category: Experiential & Installations / Experiential & Immersive
Points: 3.00
A Second of Happiness- Moving
Agency: DDB WORLDWIDE COLOMBIA SAS / Bogotá Client: McDelivery Category: P.O.P. & In-Store / Single
Points: 3.00
Peri Beyond The Limits
Agency: Energy BBDO / Sao Paulo Client: Unilever - Rexona Category: Brand Partnerships
Points: 3.00
The Heinzjack
Agency: FP7 McCann / Dubai Client: Heinz Arabia Category: Innovation & Transformation / Innovation in Out of Home
Points: 3.00
Sound Tour
Agency: Geometry Ogilvy Japan / Tokyo Client: Spotify Japan Category: Experiential & Installations / Brand Installations
Points: 3.00
Milk Manga
Agency: Geometry Ogilvy Japan / Tokyo Client: Seki Milk Category: Craft / Printing & Production
Points: 3.00
Bury The Bills
Agency: Havas New York Client: NYC Pride Category: Experiential & Installations / Experiential & Immersive
Points: 3.00
Sun Warning Flag
Agency: HeimatTBWA\Germany / Berlin Client: German Cancer Aid Category: Brand Partnerships
Points: 3.00
Inflation-Proof
Agency: INGO / Hamburg Client: IKEA Al-Futtaim Category: P.O.P. & In-Store / Series
Points: 3.00
Thoughts & Prayers
Agency: McCann / New York Client: March For Our Lives Category: Experiential & Installations / Experiential & Immersive
Points: 3.00
Something to Offend Everyone
Agency: MullenLowe U.S. Client: Brooklyn Film Festival Category: Craft / Art Direction
Points: 3.00
Deals Stuck in Time
Agency: NORD DDB / Stockholm Client: McDonald’s Category: Experiential & Installations / Experiential & Immersive
Points: 3.00
Client:
Apple
Title:
Public Displays of Encouragement
Category:
Best of Out of Home
Award:
2023 Out of Home Best of Discipline Pencil
Points:
90.00
Client:
CALM + ITV
Title:
The Last Photo
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Gold Pencil
Points:
45.00
Client:
Lacoste
Title:
Unexpected Encounters
Category:
Craft / Photography
Award:
2023 Out of Home Gold Pencil
Points:
45.00
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Craft / Use of Technology
Award:
2023 Out of Home Gold Pencil
Points:
45.00
Client:
Affinity - Ultima
Title:
Neverending Chase
Category:
Craft / Use of Technology
Award:
2023 Out of Home Gold Pencil
Points:
45.00
Client:
Fondation Anne de Gaulle
Title:
Anne de Gaulle
Category:
Brand Partnerships
Award:
2023 Out of Home Gold Pencil
Points:
45.00
Client:
An Nahar Newspaper
Title:
The Elections Edition
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Gold Pencil
Points:
45.00
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Craft / Art Direction
Award:
2023 Out of Home Gold Pencil
Points:
45.00
Client:
MIDEA
Title:
90 Minutes of Air Conditioning
Category:
Experiential & Installations / Brand Installations
Award:
2023 Out of Home Gold Pencil
Points:
45.00
Client:
Apple
Title:
Public Displays of Encouragement
Category:
Billboards & Transit / Series
Award:
2023 Out of Home Gold Pencil
Points:
45.00
Client:
Burger King
Title:
Non artificial Mexico
Category:
Billboards & Transit / Series
Award:
2023 Out of Home Gold Pencil
Points:
45.00
Client:
City of Malmö
Title:
Dirty Talking Trash Cans
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Silver Pencil
Points:
21.00
Client:
PepsiCo
Title:
Cheetle in Cheadle
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Silver Pencil
Points:
21.00
Client:
Coors Light
Title:
Chillboards
Category:
Craft / Typography
Award:
2023 Out of Home Silver Pencil
Points:
21.00
Client:
Unilever / Magnum
Title:
Melting Icon
Category:
Craft / Art Direction
Award:
2023 Out of Home Silver Pencil
Points:
21.00
Client:
Cris-Sal
Title:
Unlucky Sponsor
Category:
Billboards & Transit / Dynamic Billboards & Transit
Award:
2023 Out of Home Silver Pencil
Points:
21.00
Client:
McDonald’s
Title:
McDonald’s Jingle Board
Category:
Billboards & Transit / Series
Award:
2023 Out of Home Silver Pencil
Points:
21.00
Client:
Dole Sunshine Company
Title:
Malnutrition Labels: Nutritional Ink
Category:
Craft / Printing & Production
Award:
2023 Out of Home Silver Pencil
Points:
21.00
Client:
Budweiser
Title:
Unbreakable Courts
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Bronze Pencil
Points:
9.00
Client:
Skinny
Title:
Phone It In
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2023 Out of Home Bronze Pencil
Points:
9.00
Client:
Activision
Title:
Scratchboards
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2023 Out of Home Bronze Pencil
Points:
9.00
Client:
AB InBev / Budweiser
Title:
The Billboard Is Yours to Take
Category:
Billboards & Transit / Single
Award:
2023 Out of Home Bronze Pencil
Points:
9.00
Client:
Back Market
Title:
Hack Market
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2023 Out of Home Bronze Pencil
Points:
9.00
Client:
Jeep
Title:
The Call of Adventure
Category:
Craft / Art Direction
Award:
2023 Out of Home Bronze Pencil
Points:
9.00
Client:
IKEA
Title:
Window Shopping
Category:
Experiential & Installations / Brand Installations
Award:
2023 Out of Home Bronze Pencil
Points:
9.00
Client:
Uber Eats
Title:
Get Almost Almost Anything
Category:
Craft / Writing
Award:
2023 Out of Home Bronze Pencil
Points:
9.00
Client:
Lion, Furphy
Title:
Furphy What the truck?!
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Bronze Pencil
Points:
9.00
Client:
Burger King
Title:
Burger Burger Burger Burger
Category:
P.O.P. & In-Store / Single
Award:
2023 Out of Home Bronze Pencil
Points:
9.00
Client:
Budweiser / AB InBev
Title:
Bring Home The Bud
Category:
Experiential & Installations / Brand Installations
Award:
2023 Out of Home Bronze Pencil
Points:
9.00
Client:
Heinz
Title:
Famiglia Heinzzola
Category:
Experiential & Installations / Brand Installations
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
UN Global Compact
Title:
The Cast Away
Category:
Experiential & Installations / Brand Installations
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
Diageo
Title:
The Anti-Harassment Glasses
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
Concrete by Kovalska
Title:
Christmas not war
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
New York Festivals
Title:
Show us something we haven't seen.
Category:
Craft / Photography
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
MACMA
Title:
The Art of Self Examination
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
Activision
Title:
10 Years of Fun
Category:
Billboards & Transit / Series
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
Twitter
Title:
Tweet Scarves
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
MSF , UAE
Title:
The Giving Room
Category:
Brand Partnerships
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
VOLKSWAGEN GROUP FRANCE
Title:
Inside Jobs
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
McDelivery
Title:
A Second of Happiness- Moving
Category:
P.O.P. & In-Store / Single
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
Unilever - Rexona
Title:
Peri Beyond The Limits
Category:
Brand Partnerships
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
Heinz Arabia
Title:
The Heinzjack
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
Spotify Japan
Title:
Sound Tour
Category:
Experiential & Installations / Brand Installations
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
Seki Milk
Title:
Milk Manga
Category:
Craft / Printing & Production
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
NYC Pride
Title:
Bury The Bills
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
German Cancer Aid
Title:
Sun Warning Flag
Category:
Brand Partnerships
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
IKEA Al-Futtaim
Title:
Inflation-Proof
Category:
P.O.P. & In-Store / Series
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
March For Our Lives
Title:
Thoughts & Prayers
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
Brooklyn Film Festival
Title:
Something to Offend Everyone
Category:
Craft / Art Direction
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
McDonald’s
Title:
Deals Stuck in Time
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Merit Award
Points:
3.00
