The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
18299
Client
Title
Category
Award
Points
Backup Ukraine
Agency: VIRTUE / Copenhagen Client: Polycam + Unesco + Blue Shield Category: Best of Interactive, Online & Mobile
Points: 90.00
McEnroe vs McEnroe
Agency: FCB / New York Client: AB InBev / Michelob ULTRA Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 45.00
Fingerspelling
Agency: Hello Monday/DEPT Client: American Society for Deaf Children Category: Utility
Points: 45.00
Breakchains With Blockchain
Agency: Horizon FCB / Dubai Client: Children of Female Prisoners' Association Category: NFTs
Points: 45.00
Girls Who Code Girls
Agency: Mojo Supermarket Client: Girls Who Code Category: Gaming / Online
Points: 45.00
The Black Elevation Map
Agency: Performance Art / Toronto Client: Black & Abroad Category: Websites / Desktop & Responsive
Points: 45.00
Dot Go
Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Points: 45.00
Backup Ukraine
Agency: VIRTUE / Copenhagen Client: Polycam + Unesco + Blue Shield Category: Utility
Points: 45.00
The Desk Snatch Pre-Rolls
Agency: Animal / Stockholm Client: Evoko Category: Online & Mobile Video / Pre-Roll
Points: 21.00
Google Black-owned Friday Every Day
Agency: BBH USA Client: Google Category: Online & Mobile Video / Interactive Video
Points: 21.00
Knock Knock
Agency: Cheil Worldwide / Seoul Client: Korean National Police Agency Category: Customer Experience / CX
Points: 21.00
Gun Survivor Reviews
Agency: Energy BBDO / Chicago Client: Guns Down America Category: Online & Mobile Video / Online-only Video - Series
Points: 21.00
Chatpat
Agency: FCB India Group / Gurugram Client: SOS Children's Villages Category: Online & Mobile Video / Online-only Video - Series
Points: 21.00
Staybl
Agency: Havas Germany Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Mobile Applications
Points: 21.00
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf Client: Mondelēz Europe / Oreo Category: Physical Product & Mobile Integration
Points: 21.00
Duet Delivery
Agency: DAVID / São Paulo Client: Burger King Category: Online Advertising / Native Ads
Points: 9.00
The Song Breaker Awards
Agency: Media.Monks / Los Angeles Client: Logitech for Creators Category: Metaverse
Points: 9.00
WikiTruth
Agency: Publicis Groupe Benelux / Amsterdam Client: Ukrainian Witness Category: Online Community Platform / Use of Existing Platform
Points: 9.00
Wizarding World Holiday Trunk
Agency: Special US / Los Angeles Client: Uber Eats Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 9.00
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney Client: The Government of Tuvalu Category: Online & Mobile Video / Online-only Video - Single
Points: 9.00
I Will Always Be Me
Agency: VMLY&R / New York Client: Dell Technologies & Intel Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Points: 9.00
Sole Music
Agency: ‿ and us / Dubai Client: Anghami Category: Physical Product & Mobile Integration
Points: 9.00
Bill it to Bezos
Agency: Angry Butterfly / Toronto Client: Jane/Finch Community Centre Category: Online Community Platform / Use of Existing Platform
Points: 3.00
Eyedar
Agency: Area 23, an IPG Health Company / New York Client: Horizon Therapeutics Category: Utility
Points: 3.00
The Truth Wins
Agency: DDB Group Germany Client: Reporters Without Borders (RSF) Category: Online Community Platform / Use of Existing Platform
Points: 3.00
The Eye Tracker
Agency: De La Cruz/Ogilvy / Guaynabo Client: Supermax Online Category: Utility / Ecommerce
Points: 3.00
Operation #OCEANDETOX
Agency: Digitas Pixelpark / Hamburg Client: WWF Germany Category: Metaverse
Points: 3.00
Rainbow Deposits
Agency: FCB / Toronto Client: Bank of Montréal Category: Mobile Applications
Points: 3.00
Black Characters
Agency: FCB Brasil / São Paulo Client: Raça Magazine Category: Utility
Points: 3.00
The Showroom Hotels
Agency: FRED & FARID / Paris Client: La Redoute Category: Brand Partnerships
Points: 3.00
Triangle Tracker
Agency: Goodby Silverstein & Partners Client: Doritos Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.00
The Dream Tapestry
Agency: Goodby Silverstein & Partners Client: The Dalí Museum Category: Digital Installations / Interactive & Immersive
Points: 3.00
Crime Interrupted
Agency: HOST/HAVAS / Sydney Client: Australian Federal Police Category: Online Advertising / Native Ads
Points: 3.00
The Vulva Spaceship
Agency: INNOCEAN / Berlin Client: Wer Braucht Feminismus? Category: Online & Mobile Video / Online-only Video - Single
Points: 3.00
FAQ YOU – An educational (R)evolution
Agency: loved GmbH / Hamburg Client: Ohhh! foundation Category: Utility
Points: 3.00
Adidas Ozworld
Agency: Media.Monks / Amsterdam Client: Adidas Originals Category: Metaverse
Points: 3.00
Escape: FUCK / PAIN / HELL
Agency: Ogilvy Germany Client: German Rail Category: Online & Mobile Video / Online-only Video - Series
Points: 3.00
Buy My Cancer
Agency: Ogilvy Poland / Warsaw Client: Alivia Cancer Foundation Category: NFTs
Points: 3.00
Unrecommended By Algorithm
Agency: Publicis Conseil / Paris Client: FNAC Category: Customer Experience / CX
Points: 3.00
Just A/Run
Agency: R/GA US Client: Nike Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.00
Are You Press Worthy?
Agency: TBWA\Chiat\Day NY / New York Client: Columbia Journalism Review Category: Websites / Desktop & Responsive
Points: 3.00
Homeless in the Metaverse
Agency: TBWA\Paris / Boulogne-Billancourt Client: Entourage Category: Metaverse
Points: 3.00
EVs on Screen
Agency: the community / New York Client: Netflix and General Motors Category: Brand Partnerships
Points: 3.00
Project Relate
Agency: Toaster / Singapore Client: Google India Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Points: 3.00
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Best of Interactive, Online & Mobile
Award:
2023 Interactive, Online & Mobile Best of Discipline Pencil
Points:
90.00
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2023 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
American Society for Deaf Children
Title:
Fingerspelling
Category:
Utility
Award:
2023 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
Children of Female Prisoners' Association
Title:
Breakchains With Blockchain
Category:
NFTs
Award:
2023 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
Girls Who Code
Title:
Girls Who Code Girls
Category:
Gaming / Online
Award:
2023 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Websites / Desktop & Responsive
Award:
2023 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
Dot Incorporation
Title:
Dot Go
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Award:
2023 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Utility
Award:
2023 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
Evoko
Title:
The Desk Snatch Pre-Rolls
Category:
Online & Mobile Video / Pre-Roll
Award:
2023 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Online & Mobile Video / Interactive Video
Award:
2023 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Samsung
Title:
Quest for Dyslexia
Category:
Gaming / Mobile
Award:
2023 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Korean National Police Agency
Title:
Knock Knock
Category:
Customer Experience / CX
Award:
2023 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Guns Down America
Title:
Gun Survivor Reviews
Category:
Online & Mobile Video / Online-only Video - Series
Award:
2023 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Online & Mobile Video / Online-only Video - Series
Award:
2023 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Mobile Applications
Award:
2023 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Movember
Title:
Non-Fungible Testicles
Category:
NFTs
Award:
2023 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Physical Product & Mobile Integration
Award:
2023 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Burger King
Title:
Duet Delivery
Category:
Online Advertising / Native Ads
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
Vaseline
Title:
See My Skin
Category:
Utility
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
La SPA
Title:
Adopt a Mod
Category:
Gaming / Online
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
Logitech for Creators
Title:
The Song Breaker Awards
Category:
Metaverse
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
Ukrainian Witness
Title:
WikiTruth
Category:
Online Community Platform / Use of Existing Platform
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
Uber Eats
Title:
Wizarding World Holiday Trunk
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Online & Mobile Video / Online-only Video - Single
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
Dell Technologies & Intel
Title:
I Will Always Be Me
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
Anghami
Title:
Sole Music
Category:
Physical Product & Mobile Integration
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
Jane/Finch Community Centre
Title:
Bill it to Bezos
Category:
Online Community Platform / Use of Existing Platform
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
Utility
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Spark
Title:
Beyond Binary Code
Category:
Utility
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Reporters Without Borders (RSF)
Title:
The Truth Wins
Category:
Online Community Platform / Use of Existing Platform
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Supermax Online
Title:
The Eye Tracker
Category:
Utility / Ecommerce
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
WWF Germany
Title:
Operation #OCEANDETOX
Category:
Metaverse
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Bank of Montréal
Title:
Rainbow Deposits
Category:
Mobile Applications
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Raça Magazine
Title:
Black Characters
Category:
Utility
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
La Redoute
Title:
The Showroom Hotels
Category:
Brand Partnerships
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Doritos
Title:
Triangle Tracker
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
The Dalí Museum
Title:
The Dream Tapestry
Category:
Digital Installations / Interactive & Immersive
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Australian Federal Police
Title:
Crime Interrupted
Category:
Online Advertising / Native Ads
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Wer Braucht Feminismus?
Title:
The Vulva Spaceship
Category:
Online & Mobile Video / Online-only Video - Single
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Ohhh! foundation
Title:
FAQ YOU – An educational (R)evolution
Category:
Utility
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Adidas Originals
Title:
Adidas Ozworld
Category:
Metaverse
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
German Rail
Title:
Escape: FUCK / PAIN / HELL
Category:
Online & Mobile Video / Online-only Video - Series
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Alivia Cancer Foundation
Title:
Buy My Cancer
Category:
NFTs
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
FNAC
Title:
Unrecommended By Algorithm
Category:
Customer Experience / CX
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Nike
Title:
Just A/Run
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Business Iceland
Title:
OutHorse Your Email
Category:
Utility
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Columbia Journalism Review
Title:
Are You Press Worthy?
Category:
Websites / Desktop & Responsive
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Entourage
Title:
Homeless in the Metaverse
Category:
Metaverse
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Netflix and General Motors
Title:
EVs on Screen
Category:
Brand Partnerships
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Google India
Title:
Project Relate
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
