The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
18299
Client
Title
Category
Award
Points
Missing Matoaka
Agency: BBDO Canada / Toronto Client: Muskrat Magazine Category: Best of Experiential & Immersive
Points: 90.00
The Last Photo
Agency: adam&eveDDB / London Client: CALM + ITV Category: Brand Installations
Points: 45.00
Missing Matoaka
Agency: BBDO Canada / Toronto Client: Muskrat Magazine Category: Craft / Storytelling
Points: 45.00
McEnroe vs McEnroe
Agency: FCB / New York Client: AB InBev / Michelob ULTRA Category: Craft / Use of Technology
Points: 45.00
Hack Market
Agency: Marcel / Paris Client: Back Market Category: Craft / Use of Technology
Points: 45.00
Girls Who Code Girls
Agency: Mojo Supermarket Client: Girls Who Code Category: Craft / Use of Technology
Points: 45.00
Dot Pad
Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Physical Products
Points: 45.00
I Will Always Be Me
Agency: VMLY&R / New York Client: Dell Technologies & Intel Category: Brand Partnerships
Points: 45.00
THE UNDENIABLE STREET VIEW
Agency: ‿ and us / Dubai Client: UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS Category: Events / Virtual
Points: 45.00
Fingerspelling
Agency: Hello Monday/DEPT Client: American Society for Deaf Children Category: Craft / Use of Technology
Points: 21.00
Breakchains With Blockchain
Agency: Horizon FCB / Dubai Client: Children of Female Prisoners' Association Category: Ecommerce
Points: 21.00
Airtel 175 Replayed
Agency: Leo Burnett India / Mumbai Client: Airtel Category: Events / Hybrid
Points: 21.00
The Closer
Agency: Publicis Italy / Milan Client: Heineken Category: Physical Products
Points: 21.00
The Unburnable Book
Agency: Rethink Client: Penguin Random House Category: Physical Products
Points: 21.00
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt Client: SOS HOMOPHOBIE and PANTONE Category: Brand Partnerships
Points: 21.00
The Art of Self Examination
Agency: DAVID / Buenos Aires Client: MACMA Category: Events / In-Person
Points: 9.00
The Suitcase
Agency: DDB Group Italy / Milan Client: IKEA Category: Brand Installations
Points: 9.00
The Watch
Agency: Leo Burnett Canada / Toronto Client: Melanin Gamers Category: Craft / Use of Technology
Points: 9.00
Bride Armour
Agency: Ogilvy South Africa / Cape Town Client: Carling Black Label Category: Events / In-Person
Points: 9.00
Backup Ukraine
Agency: VIRTUE / Copenhagen Client: Polycam + Unesco + Blue Shield Category: Craft / Use of Technology
Points: 9.00
Smart Fill
Agency: VMLY&R Commerce India / Mumbai Client: Unilever Category: Customer Experience / CX / In-Person
Points: 9.00
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City Client: AB InBev / Corona Category: Customer Experience / CX / In-Person
Points: 9.00
A hand ball that could save your life.
Agency: Accenture Song Germany / Hamburg Client: Borussia Dortmund Category: Events / In-Person
Points: 3.00
Unbreakable Courts
Agency: Africa / São Paulo Client: Budweiser Category: Craft / Storytelling
Points: 3.00
The Unwearable Collection
Agency: Area 23, an IPG Health Company / New York Client: Boehringer Ingelheim Category: Craft / Art Direction
Points: 3.00
Spokescandies on Pause
Agency: BBDO / New York Client: M&M's Category: Craft / Storytelling
Points: 3.00
Petra Milk
Agency: BETC HAVAS / São Paulo Client: Grupo Petropolis Category: Physical Products
Points: 3.00
Apologize the Rainbow
Agency: DDB / Chicago Client: Skittles Category: Events / Virtual
Points: 3.00
Inside Jobs
Agency: DDB / Paris Client: VOLKSWAGEN GROUP FRANCE Category: Physical Products
Points: 3.00
Story Portrait
Agency: Droga5 / New York Client: The New York Times Category: Craft / Dynamic Data Visualization
Points: 3.00
Wear 'Em Out Store
Agency: Edelman / New York Client: eBay Category: Events / In-Person
Points: 3.00
Hoodie Copyright
Agency: Energy BBDO / Chicago Client: HanesBrands, Inc. / Champion Category: Physical Products
Points: 3.00
The Billboard Is Yours to Take
Agency: FCB / New York Client: AB InBev / Budweiser Category: Events / In-Person
Points: 3.00
Dyslexic Thinking
Agency: FCB Inferno / London Client: Virgin Group / Made By Dyslexia Category: Brand Partnerships
Points: 3.00
The Shuffle Ticket
Agency: Forsman & Bodenfors / Göteborg Client: Live Nation / Luger Category: Physical Products
Points: 3.00
The Showroom Hotels
Agency: FRED & FARID / Paris Client: La Redoute Category: Ecommerce
Points: 3.00
Hilton on the Green
Agency: FUSE Create / Toronto Client: Hilton Category: Events / In-Person
Points: 3.00
Milk Manga
Agency: Geometry Ogilvy Japan / Tokyo Client: Seki Milk Category: Craft / Storytelling
Points: 3.00
Stranger Things Global Rift Takeover
Agency: Giant Spoon / Los Angeles Client: Netflix Category: Events / In-Person
Points: 3.00
We Are Mello
Agency: GUT / São Paulo Client: The Coca-Cola Company / Coca-Cola Category: Events / Virtual
Points: 3.00
Placeb'eau
Agency: Happiness / an FCB alliance / Brussels Client: SPA Category: Physical Products
Points: 3.00
Sun Warning Flag
Agency: HeimatTBWA\Germany / Berlin Client: German Cancer Aid Category: Physical Products
Points: 3.00
Anti-Hate Keyboard
Agency: INNOCEAN Indonesia / Jakarta Client: Esports.id Category: Innovation & Transformation / Innovation in Experiential
Points: 3.00
#BringBack2011
Agency: Leo Burnett India / Mumbai Client: Oreo India Category: Events / Hybrid
Points: 3.00
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Best of Experiential & Immersive
Award:
2023 Experiential & Immersive Best of Discipline Pencil
Points:
90.00
Client:
CALM + ITV
Title:
The Last Photo
Category:
Brand Installations
Award:
2023 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Craft / Storytelling
Award:
2023 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Coors Light
Title:
Chillboards
Category:
Brand Installations
Award:
2023 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Craft / Use of Technology
Award:
2023 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Back Market
Title:
Hack Market
Category:
Craft / Use of Technology
Award:
2023 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Mastercard
Title:
Touch Card
Category:
Physical Products
Award:
2023 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Girls Who Code
Title:
Girls Who Code Girls
Category:
Craft / Use of Technology
Award:
2023 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Dot Incorporation
Title:
Dot Pad
Category:
Physical Products
Award:
2023 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Dell Technologies & Intel
Title:
I Will Always Be Me
Category:
Brand Partnerships
Award:
2023 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS
Title:
THE UNDENIABLE STREET VIEW
Category:
Events / Virtual
Award:
2023 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Burger King
Title:
Burger Glitch
Category:
Ecommerce
Award:
2023 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
American Society for Deaf Children
Title:
Fingerspelling
Category:
Craft / Use of Technology
Award:
2023 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Children of Female Prisoners' Association
Title:
Breakchains With Blockchain
Category:
Ecommerce
Award:
2023 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Airtel
Title:
Airtel 175 Replayed
Category:
Events / Hybrid
Award:
2023 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Heineken
Title:
The Closer
Category:
Physical Products
Award:
2023 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Penguin Random House
Title:
The Unburnable Book
Category:
Physical Products
Award:
2023 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
SOS HOMOPHOBIE and PANTONE
Title:
COLORS OF LOVE
Category:
Brand Partnerships
Award:
2023 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
MACMA
Title:
The Art of Self Examination
Category:
Events / In-Person
Award:
2023 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
IKEA
Title:
The Suitcase
Category:
Brand Installations
Award:
2023 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Melanin Gamers
Title:
The Watch
Category:
Craft / Use of Technology
Award:
2023 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Carling Black Label
Title:
Bride Armour
Category:
Events / In-Person
Award:
2023 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Craft / Use of Technology
Award:
2023 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Unilever
Title:
Smart Fill
Category:
Customer Experience / CX / In-Person
Award:
2023 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Customer Experience / CX / In-Person
Award:
2023 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Borussia Dortmund
Title:
A hand ball that could save your life.
Category:
Events / In-Person
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Budweiser
Title:
Unbreakable Courts
Category:
Craft / Storytelling
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Boehringer Ingelheim
Title:
The Unwearable Collection
Category:
Craft / Art Direction
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
M&M's
Title:
Spokescandies on Pause
Category:
Craft / Storytelling
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Grupo Petropolis
Title:
Petra Milk
Category:
Physical Products
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Skittles
Title:
Apologize the Rainbow
Category:
Events / Virtual
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
VOLKSWAGEN GROUP FRANCE
Title:
Inside Jobs
Category:
Physical Products
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
3cm market
Title:
3cm market
Category:
Ecommerce
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
The New York Times
Title:
Story Portrait
Category:
Craft / Dynamic Data Visualization
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
eBay
Title:
Wear 'Em Out Store
Category:
Events / In-Person
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
HanesBrands, Inc. / Champion
Title:
Hoodie Copyright
Category:
Physical Products
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
AB InBev / Budweiser
Title:
The Billboard Is Yours to Take
Category:
Events / In-Person
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Lotto Max
Title:
Dream Drop
Category:
Physical Products
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Virgin Group / Made By Dyslexia
Title:
Dyslexic Thinking
Category:
Brand Partnerships
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Live Nation / Luger
Title:
The Shuffle Ticket
Category:
Physical Products
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
La Redoute
Title:
The Showroom Hotels
Category:
Ecommerce
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Hilton
Title:
Hilton on the Green
Category:
Events / In-Person
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Seki Milk
Title:
Milk Manga
Category:
Craft / Storytelling
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Netflix
Title:
Stranger Things Global Rift Takeover
Category:
Events / In-Person
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
The Coca-Cola Company / Coca-Cola
Title:
We Are Mello
Category:
Events / Virtual
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
SPA
Title:
Placeb'eau
Category:
Physical Products
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Narcotiques Anonymes
Title:
NAVerse
Category:
Metaverse
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
German Cancer Aid
Title:
Sun Warning Flag
Category:
Physical Products
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Esports.id
Title:
Anti-Hate Keyboard
Category:
Innovation & Transformation / Innovation in Experiential
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Oreo India
Title:
#BringBack2011
Category:
Events / Hybrid
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
