The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
18299
Client
Title
Category
Award
Points
BMW: Nothing But Sheer Joy
Agency: TBWA\Juice Beijing Client: BMW Category: Best of Social Media
Points: 90.00
Bill it to Bezos
Agency: Angry Butterfly / Toronto Client: Jane/Finch Community Centre Category: Innovation & Transformation / Innovation in Social Media
Points: 45.00
The Tattoo Duo Over
Agency: BETC / Paris Client: Duolingo Category: Active Engagement / Call to Action
Points: 45.00
Influencers' Friends
Agency: DDB WORLDWIDE COLOMBIA SAS / Bogotá Client: AbInBev Colombia - Poker Beer Category: Influencer Marketing / Single Channel
Points: 45.00
OutHorse Your Email
Agency: SS+K / New York Client: Business Iceland Category: Stunts & Activations
Points: 45.00
BMW: Nothing But Sheer Joy
Agency: TBWA\Juice Beijing Client: BMW Category: Social Channel / Multi-Platform
Points: 45.00
Homeless in the Metaverse
Agency: TBWA\Paris / Boulogne-Billancourt Client: Entourage Category: Social Channel / Multi-Platform
Points: 45.00
Wednesday hates marketing
Agency: Trailer Park / Los Angeles Client: Netflix Category: Social Channel / Multi-Platform
Points: 45.00
The Truth Wins
Agency: DDB Group Germany Client: Reporters Without Borders (RSF) Category: Social Post / Single Platform Series
Points: 21.00
Gun Survivor Reviews
Agency: Energy BBDO / Chicago Client: Guns Down America Category: Social Channel / Single Platform
Points: 21.00
The Art Of Trending
Agency: INGO / Hamburg Client: WAI Woods Art Institute Category: Social Post / Real-time Response
Points: 21.00
Buy My Cancer
Agency: Ogilvy Poland / Warsaw Client: Alivia Cancer Foundation Category: Craft / Use of Visuals
Points: 21.00
This is a Beats Ad
Agency: Rosewood Creative / Los Angeles Client: Beats by Dre Category: Social Post / Single Platform Series
Points: 21.00
The Ad You Stay In
Agency: TBWA\Chiat\Day NY / New York Client: Hilton Category: Social Post / Single
Points: 21.00
Bring Home The Bud
Agency: Wieden+Kennedy / New York Client: Budweiser / AB InBev Category: Social Post / Real-time Response
Points: 21.00
Toby the Vegetarian Vampire
Agency: Wieden+Kennedy / New York Client: Kraft Heinz Company Category: Social Video / Over 15 Seconds
Points: 21.00
Land of the Unfree
Agency: Anorak NoA / Oslo Client: Amnesty International Category: Social Post / Real-time Response
Points: 9.00
I Knew All Along
Agency: Bensimon Byrne / Toronto Client: White Ribbon Category: Craft / Writing
Points: 9.00
Tally My Post
Agency: Colenso BBDO / Auckland Client: State Category: Innovation & Transformation / Innovation in Social Media
Points: 9.00
Chatpat
Agency: FCB India Group / Gurugram Client: SOS Children's Villages Category: Active Engagement / Call to Action
Points: 9.00
Dyslexic Thinking
Agency: FCB Inferno / London Client: Virgin Group / Made By Dyslexia Category: Brand Partnerships
Points: 9.00
Dubbing Factory
Agency: HEREZIE / PARIS Client: Prime Video Category: User-Generated Content
Points: 9.00
I Don't Remember
Agency: HOY by Havas / Argentina Client: ALMA Category: Stunts & Activations
Points: 9.00
The Vulva Spaceship
Agency: INNOCEAN / Berlin Client: Wer Braucht Feminismus? Category: Social Post / Multi-Platform Series
Points: 9.00
KICKIN RIGHTS CUP
Agency: Manifiesto Client: APDHE (ASSOCIATION FOR HUMAN RIGHTS SPAIN UN) Category: Social Post / Real-time Response
Points: 9.00
Trapped in the 90s
Agency: McCann / Madrid Client: IKEA Category: Influencer Marketing / Multi-Channel
Points: 9.00
The Diapér
Agency: Mother / Los Angeles Client: Baby2Baby Category: Stunts & Activations
Points: 9.00
City Hall of Love
Agency: MullenLowe / Singapore Client: Unilever / Closeup Category: Social Channel / Single Platform
Points: 9.00
Follow Their Leader
Agency: NORD DDB CPH / Copenhagen Client: Non-Violence Project Foundation Category: Innovation & Transformation / Innovation in Social Media
Points: 9.00
The milkmAId
Agency: Ogilvy / Paris Client: Nestlé Category: Social Post / Real-time Response
Points: 9.00
Escape: FUCK / PAIN / HELL
Agency: Ogilvy Germany Client: German Rail Category: Social Video / Under 15 Seconds
Points: 9.00
#MissionToUranus
Agency: BeautifulBeast / Dallas Client: Colon Cancer Coalition Category: Social Channel / Single Platform
Points: 3.00
Happy to be censored
Agency: beX (creative agency of be sweet_.) / Madrid Client: GC Aesthetics Category: Social Post / Single
Points: 3.00
(Un)Geddes
Agency: CHEP Network / Sydney Client: Karicare Category: Influencer Marketing / Single Channel
Points: 3.00
I'm Neale Daniher
Agency: Clemenger BBDO Client: FightMND Category: Social Post / Single
Points: 3.00
Tropicana Crunch Cereal
Agency: Cramer-Krasselt / Chicago Client: Tropicana Category: Stunts & Activations
Points: 3.00
Inside Jobs
Agency: DDB / Paris Client: VOLKSWAGEN GROUP FRANCE Category: Stunts & Activations
Points: 3.00
Review Hacking
Agency: DDB / Paris Client: Skoda Category: Influencer Marketing / Single Channel
Points: 3.00
Black Characters
Agency: FCB Brasil / São Paulo Client: Raça Magazine Category: User-Generated Content
Points: 3.00
#EatMoreVeggies
Agency: GGH MullenLowe GmbH / Hamburg Client: Unilever Deutschland GmbH Category: Social Post / Single Platform Series
Points: 3.00
Dramatic Transformation
Agency: Golin / London Client: ASICS Category: Influencer Marketing / Single Channel
Points: 3.00
Veteruns 100K
Agency: GUT / Los Angeles Client: Call of Duty Category: Active Engagement / Call to Action
Points: 3.00
Memes to Dreams
Agency: GUT / Miami Client: Popeyes Louisiana Kitchen Category: Influencer Marketing / Multi-Channel
Points: 3.00
Files of Freedom
Agency: GUT / São Paulo Client: Mercado Livre Category: Active Engagement / Call to Action
Points: 3.00
The Best-seller Constitution
Agency: GUT / São Paulo Client: Mercado Livre Category: Social Post / Real-time Response
Points: 3.00
When Family is Everything
Agency: Havas Middle East / Dubai Client: adidas Category: Social Post / Real-time Response
Points: 3.00
Client:
BMW
Title:
BMW: Nothing But Sheer Joy
Category:
Best of Social Media
Award:
2023 Social Media Best of Discipline Pencil
Points:
90.00
Client:
Jane/Finch Community Centre
Title:
Bill it to Bezos
Category:
Innovation & Transformation / Innovation in Social Media
Award:
2023 Social Media Gold Pencil
Points:
45.00
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
Active Engagement / Call to Action
Award:
2023 Social Media Gold Pencil
Points:
45.00
Client:
Skittles
Title:
Apologize the Rainbow
Category:
Livestream
Award:
2023 Social Media Gold Pencil
Points:
45.00
Client:
AbInBev Colombia - Poker Beer
Title:
Influencers' Friends
Category:
Influencer Marketing / Single Channel
Award:
2023 Social Media Gold Pencil
Points:
45.00
Client:
Business Iceland
Title:
OutHorse Your Email
Category:
Stunts & Activations
Award:
2023 Social Media Gold Pencil
Points:
45.00
Client:
BMW
Title:
BMW: Nothing But Sheer Joy
Category:
Social Channel / Multi-Platform
Award:
2023 Social Media Gold Pencil
Points:
45.00
Client:
Entourage
Title:
Homeless in the Metaverse
Category:
Social Channel / Multi-Platform
Award:
2023 Social Media Gold Pencil
Points:
45.00
Client:
Netflix
Title:
Wednesday hates marketing
Category:
Social Channel / Multi-Platform
Award:
2023 Social Media Gold Pencil
Points:
45.00
Client:
Reporters Without Borders (RSF)
Title:
The Truth Wins
Category:
Social Post / Single Platform Series
Award:
2023 Social Media Silver Pencil
Points:
21.00
Client:
Guns Down America
Title:
Gun Survivor Reviews
Category:
Social Channel / Single Platform
Award:
2023 Social Media Silver Pencil
Points:
21.00
Client:
WAI Woods Art Institute
Title:
The Art Of Trending
Category:
Social Post / Real-time Response
Award:
2023 Social Media Silver Pencil
Points:
21.00
Client:
Alivia Cancer Foundation
Title:
Buy My Cancer
Category:
Craft / Use of Visuals
Award:
2023 Social Media Silver Pencil
Points:
21.00
Client:
Beats by Dre
Title:
This is a Beats Ad
Category:
Social Post / Single Platform Series
Award:
2023 Social Media Silver Pencil
Points:
21.00
Client:
Hilton
Title:
The Ad You Stay In
Category:
Social Post / Single
Award:
2023 Social Media Silver Pencil
Points:
21.00
Client:
Budweiser / AB InBev
Title:
Bring Home The Bud
Category:
Social Post / Real-time Response
Award:
2023 Social Media Silver Pencil
Points:
21.00
Client:
Kraft Heinz Company
Title:
Toby the Vegetarian Vampire
Category:
Social Video / Over 15 Seconds
Award:
2023 Social Media Silver Pencil
Points:
21.00
Client:
Amnesty International
Title:
Land of the Unfree
Category:
Social Post / Real-time Response
Award:
2023 Social Media Bronze Pencil
Points:
9.00
Client:
Cash App
Title:
Truth, Dare or Dollar
Category:
User-Generated Content
Award:
2023 Social Media Bronze Pencil
Points:
9.00
Client:
White Ribbon
Title:
I Knew All Along
Category:
Craft / Writing
Award:
2023 Social Media Bronze Pencil
Points:
9.00
Client:
State
Title:
Tally My Post
Category:
Innovation & Transformation / Innovation in Social Media
Award:
2023 Social Media Bronze Pencil
Points:
9.00
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Active Engagement / Call to Action
Award:
2023 Social Media Bronze Pencil
Points:
9.00
Client:
Virgin Group / Made By Dyslexia
Title:
Dyslexic Thinking
Category:
Brand Partnerships
Award:
2023 Social Media Bronze Pencil
Points:
9.00
Client:
Prime Video
Title:
Dubbing Factory
Category:
User-Generated Content
Award:
2023 Social Media Bronze Pencil
Points:
9.00
Client:
ALMA
Title:
I Don't Remember
Category:
Stunts & Activations
Award:
2023 Social Media Bronze Pencil
Points:
9.00
Client:
Wer Braucht Feminismus?
Title:
The Vulva Spaceship
Category:
Social Post / Multi-Platform Series
Award:
2023 Social Media Bronze Pencil
Points:
9.00
Client:
APDHE (ASSOCIATION FOR HUMAN RIGHTS SPAIN UN)
Title:
KICKIN RIGHTS CUP
Category:
Social Post / Real-time Response
Award:
2023 Social Media Bronze Pencil
Points:
9.00
Client:
IKEA
Title:
Trapped in the 90s
Category:
Influencer Marketing / Multi-Channel
Award:
2023 Social Media Bronze Pencil
Points:
9.00
Client:
Baby2Baby
Title:
The Diapér
Category:
Stunts & Activations
Award:
2023 Social Media Bronze Pencil
Points:
9.00
Client:
Unilever / Closeup
Title:
City Hall of Love
Category:
Social Channel / Single Platform
Award:
2023 Social Media Bronze Pencil
Points:
9.00
Client:
Non-Violence Project Foundation
Title:
Follow Their Leader
Category:
Innovation & Transformation / Innovation in Social Media
Award:
2023 Social Media Bronze Pencil
Points:
9.00
Client:
Nestlé
Title:
The milkmAId
Category:
Social Post / Real-time Response
Award:
2023 Social Media Bronze Pencil
Points:
9.00
Client:
German Rail
Title:
Escape: FUCK / PAIN / HELL
Category:
Social Video / Under 15 Seconds
Award:
2023 Social Media Bronze Pencil
Points:
9.00
Client:
Colon Cancer Coalition
Title:
#MissionToUranus
Category:
Social Channel / Single Platform
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Women in Games
Title:
Gender Swap
Category:
Stunts & Activations
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
GC Aesthetics
Title:
Happy to be censored
Category:
Social Post / Single
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Karicare
Title:
(Un)Geddes
Category:
Influencer Marketing / Single Channel
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
FightMND
Title:
I'm Neale Daniher
Category:
Social Post / Single
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Tropicana
Title:
Tropicana Crunch Cereal
Category:
Stunts & Activations
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
VOLKSWAGEN GROUP FRANCE
Title:
Inside Jobs
Category:
Stunts & Activations
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Skoda
Title:
Review Hacking
Category:
Influencer Marketing / Single Channel
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Bank of Montréal
Title:
NXT LVL
Category:
Livestream
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Raça Magazine
Title:
Black Characters
Category:
User-Generated Content
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Unilever Deutschland GmbH
Title:
#EatMoreVeggies
Category:
Social Post / Single Platform Series
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
ASICS
Title:
Dramatic Transformation
Category:
Influencer Marketing / Single Channel
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Call of Duty
Title:
Veteruns 100K
Category:
Active Engagement / Call to Action
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Popeyes Louisiana Kitchen
Title:
Memes to Dreams
Category:
Influencer Marketing / Multi-Channel
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Mercado Livre
Title:
Files of Freedom
Category:
Active Engagement / Call to Action
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Mercado Livre
Title:
The Best-seller Constitution
Category:
Social Post / Real-time Response
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
adidas
Title:
When Family is Everything
Category:
Social Post / Real-time Response
Award:
2023 Social Media Merit Award
Points:
3.00
