The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
18299
Client
Title
Category
Award
Points
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney Client: The Government of Tuvalu Category: Best of Creative Effectiveness
Points: 90.00
Less Talk, More Bitcoin
Agency: Accenture Song Client: Coinbase Category: Creative Effectiveness / Consumer / Brand
Points: 45.00
The Mindsets Paper
Agency: FCB / Toronto Client: Canadian Down Syndrome Society Category: Creative Effectiveness / Non-Profit / Charity
Points: 45.00
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney Client: The Government of Tuvalu Category: Multi-Region or Market / Non-Profit / Charity
Points: 45.00
Christmas Not War
Agency: ANGRY agency / Kyiv Client: Concrete by Kovalska Category: Single Region or Market / CSR
Points: 21.00
See Equal #ShareTheLoad
Agency: BBDO India / Mumbai Client: P&G India / Ariel Category: Single Region or Market / Consumer / Brand
Points: 21.00
Reverse Selfie
Agency: Ogilvy UK / London Client: Dove Category: Creative Effectiveness / CSR
Points: 21.00
Plastic Fishing Tournament
Agency: We Believers / New York Client: AB InBev / Corona Category: Creative Effectiveness / CSR
Points: 21.00
McEnroe vs McEnroe
Agency: FCB / New York Client: AB InBev / Michelob ULTRA Category: Creative Effectiveness / Consumer / Brand
Points: 9.00
Bless Your F*ing Cooch
Agency: Mischief @ No Fixed Address / Brooklyn Client: eos Category: Single Region or Market / Consumer / Brand
Points: 9.00
DojaCode
Agency: Mojo Supermarket Client: Girls Who Code Category: Creative Effectiveness / Non-Profit / Charity
Points: 9.00
#ToyStrike
Agency: MRM Spain / Madrid Client: Ministry of Consumer Affairs, Spanish Government Category: Creative Effectiveness / Non-Profit / Charity
Points: 9.00
Wednesday hates marketing
Agency: Trailer Park / Los Angeles Client: Netflix Category: Multi-Region or Market / Consumer / Brand
Points: 9.00
Missing Matoaka
Agency: BBDO Canada / Toronto Client: Muskrat Magazine Category: Creative Effectiveness / Non-Profit / Charity
Points: 3.00
The Giving Room
Agency: DDB / Dubai Client: MSF , UAE Category: Multi-Region or Market / Consumer / Brand
Points: 3.00
OREO x Pokémon
Agency: Dentsu Creative / New York Client: Mondelez International, Inc. / OREO Category: Brand Partnerships
Points: 3.00
Morse Code
Agency: Droga5 / São Paulo Client: Netflix Category: Single Region or Market / Consumer / Brand
Points: 3.00
#KeepTheGrey
Agency: Edelman Canada / Toronto Client: Dove Canada (Unilever) Category: Creative Effectiveness / Consumer / Brand
Points: 3.00
mike's in a Beer World
Agency: FCB / New York Client: ABInBev mike's Hard Lemonade Category: Multi-Region or Market / Consumer / Brand
Points: 3.00
Dream Drop
Agency: FCB / Toronto Client: Lotto Max Category: Single Region or Market / Consumer / Brand
Points: 3.00
Lunchabuild This
Agency: Goodby Silverstein & Partners Client: Lunchables Category: Creative Effectiveness / Consumer / Brand
Points: 3.00
Feel What We Feel
Agency: Grey Canada / Toronto Client: Razom Category: Single Region or Market / Non-Profit / Charity
Points: 3.00
Reduce the Ride
Agency: Happiness / an FCB alliance / Brussels Client: D'Ieteren / Husk Category: Single Region or Market / CSR
Points: 3.00
Inheritance Pass
Agency: Havas / Chicago Client: Yellowstone Forever Category: Single Region or Market / Non-Profit / Charity
Points: 3.00
Vienna strips on OnlyFans
Agency: Jung von Matt Donau GmbH / Vienna Client: Vienna Tourist Board Category: Creative Effectiveness / Consumer / Brand
Points: 3.00
Lu from Magalu
Agency: Ogilvy Brasil / São Paulo Client: Magazine Luiza Category: Creative Effectiveness / Consumer / Brand
Points: 3.00
Power Your Holidays
Agency: Orchard / Brooklyn Client: Ocean Spray Cranberries, Inc. Category: Creative Effectiveness / Consumer / Brand
Points: 3.00
Empty Plates
Agency: Saatchi & Saatchi MEA / Dubai Client: UAE Government Media Office Category: Single Region or Market / Non-Profit / Charity
Points: 3.00
Anti Look – the life-saving QR design
Agency: Scholz & Friends Client: Johanniter Category: Single Region or Market / Non-Profit / Charity
Points: 3.00
The Proud Maroons
Agency: the community / Miami Client: The Alwan Foundation Category: Creative Effectiveness / Non-Profit / Charity
Points: 3.00
Backup Ukraine
Agency: VIRTUE / Copenhagen Client: Polycam + Unesco + Blue Shield Category: Creative Effectiveness / Non-Profit / Charity
Points: 3.00
Coca-Cola Creations
Agency: VIRTUE Worldwide / Brooklyn Client: The Coca-Cola Company Category: Multi-Region or Market / Consumer / Brand
Points: 3.00
The Adult Happy Meal
Agency: Wieden+Kennedy / New York Client: McDonald's Category: Creative Effectiveness / Consumer / Brand
Points: 3.00
Bring Home the Bud
Agency: Wieden+Kennedy / New York Client: Budweiser / AB InBev Category: Multi-Region or Market / Consumer / Brand
Points: 3.00
Carryout Tips
Agency: WorkInProgress Client: Domino's Category: Creative Effectiveness / Consumer / Brand
Points: 3.00
Missing Stock
Agency: Wunderman Thompson / Bogotá Client: Fundación Internacional Para El Reencuentro / MUDI Category: Single Region or Market / Non-Profit / Charity
Points: 3.00
The Micropedia of Microaggressions
Agency: Zulu Alpha Kilo Client: Black Business & Professional, Diversity Institute TMU, Canadian Congress Category: Single Region or Market / Non-Profit / Charity
Points: 3.00
#flutwein - Our Worst Vintage
Agency: Seven.One Ad Factory / Creative House / Unterföhring Client: Flutwein Category: Single Region or Market / CSR
Points: 2.00
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Best of Creative Effectiveness
Award:
2023 Creative Effectiveness Best of Discipline Pencil
Points:
90.00
Client:
Coinbase
Title:
Less Talk, More Bitcoin
Category:
Creative Effectiveness / Consumer / Brand
Award:
2023 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
Canadian Down Syndrome Society
Title:
The Mindsets Paper
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2023 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Multi-Region or Market / Non-Profit / Charity
Award:
2023 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
Concrete by Kovalska
Title:
Christmas Not War
Category:
Single Region or Market / CSR
Award:
2023 Creative Effectiveness Silver Pencil
Points:
21.00
Client:
P&G India / Ariel
Title:
See Equal #ShareTheLoad
Category:
Single Region or Market / Consumer / Brand
Award:
2023 Creative Effectiveness Silver Pencil
Points:
21.00
Client:
Dove
Title:
Reverse Selfie
Category:
Creative Effectiveness / CSR
Award:
2023 Creative Effectiveness Silver Pencil
Points:
21.00
Client:
AB InBev / Corona
Title:
Plastic Fishing Tournament
Category:
Creative Effectiveness / CSR
Award:
2023 Creative Effectiveness Silver Pencil
Points:
21.00
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Creative Effectiveness / Consumer / Brand
Award:
2023 Creative Effectiveness Bronze Pencil
Points:
9.00
Client:
eos
Title:
Bless Your F*ing Cooch
Category:
Single Region or Market / Consumer / Brand
Award:
2023 Creative Effectiveness Bronze Pencil
Points:
9.00
Client:
Girls Who Code
Title:
DojaCode
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2023 Creative Effectiveness Bronze Pencil
Points:
9.00
Client:
Ministry of Consumer Affairs, Spanish Government
Title:
#ToyStrike
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2023 Creative Effectiveness Bronze Pencil
Points:
9.00
Client:
Netflix
Title:
Wednesday hates marketing
Category:
Multi-Region or Market / Consumer / Brand
Award:
2023 Creative Effectiveness Bronze Pencil
Points:
9.00
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2023 Creative Effectiveness Merit Award
Points:
3.00
Client:
MSF , UAE
Title:
The Giving Room
Category:
Multi-Region or Market / Consumer / Brand
Award:
2023 Creative Effectiveness Merit Award
Points:
3.00
Client:
Mondelez International, Inc. / OREO
Title:
OREO x Pokémon
Category:
Brand Partnerships
Award:
2023 Creative Effectiveness Merit Award
Points:
3.00
Client:
Netflix
Title:
Morse Code
Category:
Single Region or Market / Consumer / Brand
Award:
2023 Creative Effectiveness Merit Award
Points:
3.00
Client:
Dove Canada (Unilever)
Title:
#KeepTheGrey
Category:
Creative Effectiveness / Consumer / Brand
Award:
2023 Creative Effectiveness Merit Award
Points:
3.00
Client:
ABInBev mike's Hard Lemonade
Title:
mike's in a Beer World
Category:
Multi-Region or Market / Consumer / Brand
Award:
2023 Creative Effectiveness Merit Award
Points:
3.00
Client:
Lotto Max
Title:
Dream Drop
Category:
Single Region or Market / Consumer / Brand
Award:
2023 Creative Effectiveness Merit Award
Points:
3.00
Client:
Lunchables
Title:
Lunchabuild This
Category:
Creative Effectiveness / Consumer / Brand
Award:
2023 Creative Effectiveness Merit Award
Points:
3.00
Client:
Razom
Title:
Feel What We Feel
Category:
Single Region or Market / Non-Profit / Charity
Award:
2023 Creative Effectiveness Merit Award
Points:
3.00
Client:
D'Ieteren / Husk
Title:
Reduce the Ride
Category:
Single Region or Market / CSR
Award:
2023 Creative Effectiveness Merit Award
Points:
3.00
Client:
Yellowstone Forever
Title:
Inheritance Pass
Category:
Single Region or Market / Non-Profit / Charity
Award:
2023 Creative Effectiveness Merit Award
Points:
3.00
Client:
Vienna Tourist Board
Title:
Vienna strips on OnlyFans
Category:
Creative Effectiveness / Consumer / Brand
Award:
2023 Creative Effectiveness Merit Award
Points:
3.00
Client:
Magazine Luiza
Title:
Lu from Magalu
Category:
Creative Effectiveness / Consumer / Brand
Award:
2023 Creative Effectiveness Merit Award
Points:
3.00
Client:
Ocean Spray Cranberries, Inc.
Title:
Power Your Holidays
Category:
Creative Effectiveness / Consumer / Brand
Award:
2023 Creative Effectiveness Merit Award
Points:
3.00
Client:
UAE Government Media Office
Title:
Empty Plates
Category:
Single Region or Market / Non-Profit / Charity
Award:
2023 Creative Effectiveness Merit Award
Points:
3.00
Client:
Johanniter
Title:
Anti Look – the life-saving QR design
Category:
Single Region or Market / Non-Profit / Charity
Award:
2023 Creative Effectiveness Merit Award
Points:
3.00
Client:
The Alwan Foundation
Title:
The Proud Maroons
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2023 Creative Effectiveness Merit Award
Points:
3.00
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2023 Creative Effectiveness Merit Award
Points:
3.00
Client:
The Coca-Cola Company
Title:
Coca-Cola Creations
Category:
Multi-Region or Market / Consumer / Brand
Award:
2023 Creative Effectiveness Merit Award
Points:
3.00
Client:
McDonald's
Title:
The Adult Happy Meal
Category:
Creative Effectiveness / Consumer / Brand
Award:
2023 Creative Effectiveness Merit Award
Points:
3.00
Client:
Budweiser / AB InBev
Title:
Bring Home the Bud
Category:
Multi-Region or Market / Consumer / Brand
Award:
2023 Creative Effectiveness Merit Award
Points:
3.00
Client:
Domino's
Title:
Carryout Tips
Category:
Creative Effectiveness / Consumer / Brand
Award:
2023 Creative Effectiveness Merit Award
Points:
3.00
Client:
Fundación Internacional Para El Reencuentro / MUDI
Title:
Missing Stock
Category:
Single Region or Market / Non-Profit / Charity
Award:
2023 Creative Effectiveness Merit Award
Points:
3.00
Client:
Black Business & Professional, Diversity Institute TMU, Canadian Congress
Title:
The Micropedia of Microaggressions
Category:
Single Region or Market / Non-Profit / Charity
Award:
2023 Creative Effectiveness Merit Award
Points:
3.00