The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
18299
Client
Title
Category
Award
Points
Gender Swap
Agency: BETC / Paris Client: Women in Games Category: Best of Branded Entertainment
Points: 90.00
Missing Matoaka
Agency: BBDO Canada / Toronto Client: Muskrat Magazine Category: Audio
Points: 45.00
Immortal
Agency: Broken Heart Love Affair / Toronto Client: Royal Ontario Museum Category: Craft / Art Direction
Points: 45.00
McEnroe vs McEnroe
Agency: FCB / New York Client: AB InBev / Michelob ULTRA Category: Craft / Use of Technology
Points: 45.00
NPC
Agency: Grey / London Client: Pringles/Kellogg's Category: Short Form Video / Series / Episodic
Points: 45.00
Love Your Gut
Agency: Ogilvy Group Thailand / Bangkok Client: Dairy Plus Co., Ltd./Dutchie Category: Long Form Video / Single
Points: 45.00
Clash from the Past
Agency: Wieden+Kennedy / Portland Client: Supercell / Clash of Clans Category: Games / Gaming
Points: 45.00
Google Black-owned Friday Every Day
Agency: BBH USA Client: Google Category: Music Videos
Points: 21.00
Gun Survivor Reviews
Agency: Energy BBDO / Chicago Client: Guns Down America Category: Low Budget
Points: 21.00
The Vulva Spaceship
Agency: INNOCEAN / Berlin Client: Wer Braucht Feminismus? Category: Low Budget
Points: 21.00
Airtel 175 Replayed
Agency: Leo Burnett India / Mumbai Client: Airtel Category: Craft / Use of Technology
Points: 21.00
We are living offerings
Agency: Ogilvy México / Mexico City Client: AB InBev Category: Craft / Art Direction
Points: 21.00
Alma - Christmas Always Finds Its Way
Agency: OpenX from WPP led by GREY Client: The Coca-Cola Company / Coca-Cola Category: Long Form Video / Single
Points: 21.00
Shout
Agency: VMLY&R Mexico / Mexico City Client: Telefonica Movistar Category: Long Form Video / Single
Points: 21.00
Nike FC Presents the Footballverse
Agency: Wieden+Kennedy / Portland Client: Nike Category: Long Form Video / Single
Points: 21.00
Clash from the Past
Agency: Wieden+Kennedy / Portland Client: Supercell / Clash of Clans Category: Long Form Video / Single
Points: 21.00
Google Pixel - Your Life with Pixel
Agency: Anomaly / Berlin Client: Google Pixel Germany Category: Short Form Video / Series / Episodic
Points: 9.00
Christmas Always Finds Its Way
Agency: Grey Global Client: The Coca-Cola Company / Coca-Cola Category: Long Form Video / Series / Episodic
Points: 9.00
Superstar Ravi's
Agency: Havas Middle East / Dubai Client: adidas Category: Brand Partnerships
Points: 9.00
The Bridge
Agency: Klick Health / Toronto Client: PAWS NY Category: Craft / Art Direction
Points: 9.00
Perk Disclaimers
Agency: Ogilvy Mumbai / India Client: Cadbury Perk Category: Low Budget
Points: 9.00
Toxic Influence
Agency: Ogilvy UK / London Client: Dove Category: Long Form Video / Single
Points: 9.00
The Gentle Giant
Agency: R/GA US Client: Ad Council, Love Has No Labels Category: Long Form Video / Single
Points: 9.00
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf Client: Mondelēz Europe / Oreo Category: Brand Partnerships
Points: 9.00
Shot on iPhone 14 Pro - Fursat
Agency: TBWA\Media Arts Lab / Singapore Client: Apple Category: Full Length Video / Single
Points: 9.00
Homeless in the Metaverse
Agency: TBWA\Paris / Boulogne-Billancourt Client: Entourage Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 9.00
A Fire Inside
Agency: The Tuesday Club / Auckland Client: NRMA Insurance Category: Craft / Art Direction
Points: 9.00
50 Queens
Agency: Accenture Song DK / Copenhagen Client: Golden Days Category: Experiential / Brand Installations
Points: 6.00
SUNTORY TENNENSUI ENDLESS DAWN
Agency: (tsuzuku) / Tokyo Client: Suntory Holdings Limited Category: Craft / Use of Technology
Points: 3.00
The Cathedral of Diablo
Agency: 72andSunny / Los Angeles Client: Blizzard Category: Craft / Art Direction
Points: 3.00
Christmas Not War
Agency: ANGRY agency / Kyiv Client: Concrete by Kovalska Category: Experiential / Brand Installations
Points: 3.00
Tap into Now
Agency: BBDO / New York Client: Ray Ban / Meta Category: Brand Partnerships
Points: 3.00
Sunken Bar
Agency: BCW / Stockholm Client: Carlsberg Category: Experiential / Brand Installations
Points: 3.00
Walk the Night
Agency: CHEP Network / Sydney Client: Samsung Australia Category: Experiential / Brand Installations
Points: 3.00
Mrs. Hayes
Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Long Form Video / Single
Points: 3.00
In Love We Trust 2
Agency: dentsuMB Taiwan / Taipei Client: Sinyi Realty Category: Long Form Video / Single
Points: 3.00
Little Sister
Agency: FRED & FARID / Paris Client: Fondation Abbé Pierre Category: Long Form Video / Single
Points: 3.00
Osmosis
Agency: Gentle Cowboys / New York Client: The Met / The Noguchi Museum / ArtCake Brooklyn Category: Long Form Video / Single
Points: 3.00
Client:
Women in Games
Title:
Gender Swap
Category:
Best of Branded Entertainment
Award:
2023 Branded Entertainment Best of Discipline Pencil
Points:
90.00
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Audio
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Women in Games
Title:
Gender Swap
Category:
Games / Gaming
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Royal Ontario Museum
Title:
Immortal
Category:
Craft / Art Direction
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.00
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Craft / Use of Technology
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Pringles/Kellogg's
Title:
NPC
Category:
Short Form Video / Series / Episodic
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Dairy Plus Co., Ltd./Dutchie
Title:
Love Your Gut
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Games / Gaming
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Music Videos
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Guns Down America
Title:
Gun Survivor Reviews
Category:
Low Budget
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Wer Braucht Feminismus?
Title:
The Vulva Spaceship
Category:
Low Budget
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Airtel
Title:
Airtel 175 Replayed
Category:
Craft / Use of Technology
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.00
Client:
AB InBev
Title:
We are living offerings
Category:
Craft / Art Direction
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.00
Client:
The Coca-Cola Company / Coca-Cola
Title:
Alma - Christmas Always Finds Its Way
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Telefonica Movistar
Title:
Shout
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Nike
Title:
Nike FC Presents the Footballverse
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Google Pixel Germany
Title:
Google Pixel - Your Life with Pixel
Category:
Short Form Video / Series / Episodic
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
The Coca-Cola Company / Coca-Cola
Title:
Christmas Always Finds Its Way
Category:
Long Form Video / Series / Episodic
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
adidas
Title:
Superstar Ravi's
Category:
Brand Partnerships
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
PAWS NY
Title:
The Bridge
Category:
Craft / Art Direction
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Cadbury Perk
Title:
Perk Disclaimers
Category:
Low Budget
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Dove
Title:
Toxic Influence
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Ad Council, Love Has No Labels
Title:
The Gentle Giant
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Kraft Heinz
Title:
Vintage Drip
Category:
Brand Partnerships
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Brand Partnerships
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Shot on iPhone 14 Pro - Fursat
Category:
Full Length Video / Single
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Entourage
Title:
Homeless in the Metaverse
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
NRMA Insurance
Title:
A Fire Inside
Category:
Craft / Art Direction
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
AB INBEV
Title:
Native Sportscasters
Category:
Audio
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Golden Days
Title:
50 Queens
Category:
Experiential / Brand Installations
Award:
2023 Branded Entertainment Bronze Pencil
Points:
6.00
Client:
Suntory Holdings Limited
Title:
SUNTORY TENNENSUI ENDLESS DAWN
Category:
Craft / Use of Technology
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Blizzard
Title:
The Cathedral of Diablo
Category:
Craft / Art Direction
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Budweiser
Title:
Unbreakable Courts
Category:
Music Videos
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
All Out
Title:
Play With Love
Category:
Low Budget
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Concrete by Kovalska
Title:
Christmas Not War
Category:
Experiential / Brand Installations
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Ray Ban / Meta
Title:
Vanilla
Category:
Music Videos
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Ray Ban / Meta
Title:
Tap into Now
Category:
Brand Partnerships
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Carlsberg
Title:
Sunken Bar
Category:
Experiential / Brand Installations
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Casey House
Title:
Others
Category:
Low Budget
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Heetch
Title:
IĆ
Category:
Low Budget
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Samsung
Title:
Quest for Dyslexia
Category:
Games / Gaming
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Samsung Australia
Title:
Walk the Night
Category:
Experiential / Brand Installations
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Chevrolet
Title:
Mrs. Hayes
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Burger King
Title:
Home of the Ghosts
Category:
Mobile Apps
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Sinyi Realty
Title:
In Love We Trust 2
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Meta
Title:
Amani
Category:
Short Form Video / Single
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Fondation Abbé Pierre
Title:
Little Sister
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
The Met / The Noguchi Museum / ArtCake Brooklyn
Title:
Osmosis
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
La SPA
Title:
Adopt a Mod
Category:
Games / Gaming
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
