The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
18299
Client
Title
Category
Award
Points
Less Talk, More Bitcoin
Agency: Accenture Song Client: Coinbase Category: Best of Direct Marketing
Points: 90.00
Less Talk, More Bitcoin
Agency: Accenture Song Client: Coinbase Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 45.00
Gender Swap
Agency: BETC / Paris Client: Women in Games Category: Digital & Online / Gaming
Points: 45.00
Flipvertising
Agency: CHEP Network / Sydney Client: Samsung Category: Targeted Video / Online
Points: 45.00
Duet Delivery
Agency: DAVID / São Paulo Client: Burger King Category: Social Media Post / Single
Points: 45.00
Apologize the Rainbow
Agency: DDB / Chicago Client: Skittles Category: Social Media Post / Series
Points: 45.00
Data Tienda
Agency: DDB MEXICO SA DE CV / Mexico D.F. Client: Gahr WeCapital Category: Digital & Online / Websites & Mobile
Points: 45.00
Dubbing Factory
Agency: HEREZIE / PARIS Client: Prime Video Category: Social Media Post / Series
Points: 45.00
Hack Market
Agency: Marcel / Paris Client: Back Market Category: Non-traditional & Guerrilla Marketing
Points: 45.00
The Fresh System
Agency: Ogilvy / Bogotá Client: Carulla Category: Experiential / Customer Experience / CX
Points: 45.00
Are You Press Worthy?
Agency: TBWA\Chiat\Day NY / New York Client: Columbia Journalism Review Category: Digital & Online / Websites & Mobile
Points: 45.00
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt Client: SOS HOMOPHOBIE and PANTONE Category: Physical Items
Points: 45.00
Backup Ukraine
Agency: VIRTUE / Copenhagen Client: Polycam + Unesco + Blue Shield Category: Craft / Use of Technology
Points: 45.00
I Will Always Be Me
Agency: VMLY&R / New York Client: Dell Technologies & Intel Category: Brand Partnerships
Points: 45.00
Trending Billboards
Agency: BBH USA Client: Google Category: Out of Home / Billboards & Transit
Points: 21.00
Gun Survivor Reviews
Agency: Energy BBDO / Chicago Client: Guns Down America Category: Targeted Video / Online
Points: 21.00
Real Street Style
Agency: GUT / Buenos Aires Client: Mercado Libre Category: Craft / Data-Driven Personalization
Points: 21.00
Veteruns 100K
Agency: GUT / Los Angeles Client: Call of Duty Category: Experiential / Virtual Events
Points: 21.00
Inheritance Pass
Agency: Havas / Chicago Client: Yellowstone Forever Category: Physical Items
Points: 21.00
Bundy Mixer
Agency: Leo Burnett Australia / Sydney Client: Diageo / Bundaberg Rum Category: Brand Partnerships
Points: 21.00
The Hornicultural Society
Agency: Ogilvy UK / London Client: Relate Category: Craft / Writing
Points: 21.00
The Unburnable Book
Agency: Rethink Client: Penguin Random House Category: Craft / Printing / Production
Points: 21.00
Middle Seat Lottery
Agency: Special / Sydney Client: Virgin Australia Group Category: Integrated Campaign
Points: 21.00
SOS Migrants
Agency: TBWA\Paris / Boulogne-Billancourt Client: France Terre d'Asile Category: Digital & Online / Websites & Mobile
Points: 21.00
Rescue Doodles
Agency: BBDO / New York Client: Pedigree Category: Digital & Online / Websites & Mobile
Points: 9.00
Quest for Dyslexia
Agency: Cheil Hong Kong Client: Samsung Category: Digital & Online / Gaming
Points: 9.00
Chatpat
Agency: FCB India Group / Gurugram Client: SOS Children's Villages Category: Targeted Video / Online
Points: 9.00
Staraoke
Agency: Ogilvy Italy / Milan Client: Prime Video Category: Experiential / In-Person Events
Points: 9.00
Goldfish Jingle
Agency: Saatchi & Saatchi NY / New York Client: Goldfish Category: Targeted Video / Online
Points: 9.00
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney Client: The Government of Tuvalu Category: Craft / Use of Technology
Points: 9.00
Clash from the Past
Agency: Wieden+Kennedy / Portland Client: Supercell / Clash of Clans Category: Integrated Campaign
Points: 9.00
THE UNDENIABLE STREET VIEW
Agency: ‿ and us / Dubai Client: UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS Category: Digital & Online / Websites & Mobile
Points: 9.00
The Refugee Jatoba
Agency: Africa / São Paulo Client: APIB Category: Non-traditional & Guerrilla Marketing
Points: 3.00
The Desk Snatch Pre-Rolls
Agency: Animal / Stockholm Client: Evoko Category: Targeted Video / Online
Points: 3.00
The Tattoo Duo Over
Agency: BETC / Paris Client: Duolingo Category: Social Media Post / Series
Points: 3.00
Knock Knock
Agency: Cheil Worldwide / Seoul Client: Korean National Police Agency Category: Digital & Online / Websites & Mobile
Points: 3.00
Reverse Auction
Agency: CHEP Network / Sydney Client: Samsung Category: Digital & Online / Ecommerce
Points: 3.00
The Art of Self Examination
Agency: DAVID / Buenos Aires Client: MACMA Category: Experiential / In-Person Events
Points: 3.00
Burger Glitch
Agency: DAVID / São Paulo Client: Burger King Category: Digital & Online / Gaming
Points: 3.00
Burger Glitch
Agency: DAVID / São Paulo Client: Burger King Category: Integrated Campaign
Points: 3.00
Inside Jobs
Agency: DDB / Paris Client: VOLKSWAGEN GROUP FRANCE Category: Physical Items
Points: 3.00
The Truth Wins
Agency: DDB Group Germany Client: Reporters Without Borders (RSF) Category: Social Media Post / Series
Points: 3.00
Influencers' Friends
Agency: DDB WORLDWIDE COLOMBIA SAS / Bogotá Client: AbInBev Colombia - Poker Beer Category: Social Media Post / Series
Points: 3.00
Adobe x Bowie
Agency: Dentsu Creative / Amsterdam Client: Adobe Category: Craft / Use of Technology
Points: 3.00
Forza Canada
Agency: Dentsu Creative Italy / Milano Client: Fonzies - Mondelēz International, Inc. Category: Social Media Post / Series
Points: 3.00
Story Portrait
Agency: Droga5 / New York Client: The New York Times Category: Craft / Use of Technology
Points: 3.00
Client:
Coinbase
Title:
Less Talk, More Bitcoin
Category:
Best of Direct Marketing
Award:
2023 Direct Marketing Best of Discipline Pencil
Points:
90.00
Client:
Coinbase
Title:
Less Talk, More Bitcoin
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Women in Games
Title:
Gender Swap
Category:
Digital & Online / Gaming
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Samsung
Title:
Flipvertising
Category:
Targeted Video / Online
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Skinny
Title:
Phone It In
Category:
Craft / Writing
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Burger King
Title:
Duet Delivery
Category:
Social Media Post / Single
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Skittles
Title:
Apologize the Rainbow
Category:
Social Media Post / Series
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Gahr WeCapital
Title:
Data Tienda
Category:
Digital & Online / Websites & Mobile
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Prime Video
Title:
Dubbing Factory
Category:
Social Media Post / Series
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Back Market
Title:
Hack Market
Category:
Non-traditional & Guerrilla Marketing
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Carulla
Title:
The Fresh System
Category:
Experiential / Customer Experience / CX
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
LaLiga
Title:
LaLiga Kick Off
Category:
Physical Items
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Columbia Journalism Review
Title:
Are You Press Worthy?
Category:
Digital & Online / Websites & Mobile
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
SOS HOMOPHOBIE and PANTONE
Title:
COLORS OF LOVE
Category:
Physical Items
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Craft / Use of Technology
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Dell Technologies & Intel
Title:
I Will Always Be Me
Category:
Brand Partnerships
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Google
Title:
Trending Billboards
Category:
Out of Home / Billboards & Transit
Award:
2023 Direct Marketing Silver Pencil
Points:
21.00
Client:
Guns Down America
Title:
Gun Survivor Reviews
Category:
Targeted Video / Online
Award:
2023 Direct Marketing Silver Pencil
Points:
21.00
Client:
Mercado Libre
Title:
Real Street Style
Category:
Craft / Data-Driven Personalization
Award:
2023 Direct Marketing Silver Pencil
Points:
21.00
Client:
Call of Duty
Title:
Veteruns 100K
Category:
Experiential / Virtual Events
Award:
2023 Direct Marketing Silver Pencil
Points:
21.00
Client:
Yellowstone Forever
Title:
Inheritance Pass
Category:
Physical Items
Award:
2023 Direct Marketing Silver Pencil
Points:
21.00
Client:
Diageo / Bundaberg Rum
Title:
Bundy Mixer
Category:
Brand Partnerships
Award:
2023 Direct Marketing Silver Pencil
Points:
21.00
Client:
Relate
Title:
The Hornicultural Society
Category:
Craft / Writing
Award:
2023 Direct Marketing Silver Pencil
Points:
21.00
Client:
Penguin Random House
Title:
The Unburnable Book
Category:
Craft / Printing / Production
Award:
2023 Direct Marketing Silver Pencil
Points:
21.00
Client:
Virgin Australia Group
Title:
Middle Seat Lottery
Category:
Integrated Campaign
Award:
2023 Direct Marketing Silver Pencil
Points:
21.00
Client:
France Terre d'Asile
Title:
SOS Migrants
Category:
Digital & Online / Websites & Mobile
Award:
2023 Direct Marketing Silver Pencil
Points:
21.00
Client:
Pedigree
Title:
Rescue Doodles
Category:
Digital & Online / Websites & Mobile
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Samsung
Title:
Quest for Dyslexia
Category:
Digital & Online / Gaming
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Activision
Title:
Scratchboards
Category:
Physical Items
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Lotto Max
Title:
Dream Drop
Category:
Physical Items
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.00
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Targeted Video / Online
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Prime Video
Title:
Staraoke
Category:
Experiential / In-Person Events
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Goldfish
Title:
Goldfish Jingle
Category:
Targeted Video / Online
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.00
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Craft / Use of Technology
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Integrated Campaign
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.00
Client:
UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS
Title:
THE UNDENIABLE STREET VIEW
Category:
Digital & Online / Websites & Mobile
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.00
Client:
APIB
Title:
The Refugee Jatoba
Category:
Non-traditional & Guerrilla Marketing
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Evoko
Title:
The Desk Snatch Pre-Rolls
Category:
Targeted Video / Online
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
Social Media Post / Series
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Korean National Police Agency
Title:
Knock Knock
Category:
Digital & Online / Websites & Mobile
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Samsung
Title:
Reverse Auction
Category:
Digital & Online / Ecommerce
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
MACMA
Title:
The Art of Self Examination
Category:
Experiential / In-Person Events
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Burger King
Title:
Burger Glitch
Category:
Digital & Online / Gaming
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Burger King
Title:
Burger Glitch
Category:
Integrated Campaign
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
VOLKSWAGEN GROUP FRANCE
Title:
Inside Jobs
Category:
Physical Items
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Reporters Without Borders (RSF)
Title:
The Truth Wins
Category:
Social Media Post / Series
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
AbInBev Colombia - Poker Beer
Title:
Influencers' Friends
Category:
Social Media Post / Series
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Adobe
Title:
Adobe x Bowie
Category:
Craft / Use of Technology
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Fonzies - Mondelēz International, Inc.
Title:
Forza Canada
Category:
Social Media Post / Series
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
The New York Times
Title:
Story Portrait
Category:
Craft / Use of Technology
Award:
2023 Direct Marketing Merit Award
Points:
3.00
