The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
18299
Client
Title
Category
Award
Points
Burger Glitch
Agency: DAVID / São Paulo Client: Burger King Category: Customer Experience / CX
Points: 45.00
McEnroe vs McEnroe
Agency: FCB / New York Client: AB InBev / Michelob ULTRA Category: Craft / Use of Technology
Points: 45.00
Hands-free
Agency: Goodby Silverstein & Partners Client: Cheetos Category: Integrated Campaign
Points: 45.00
The Missing Chapter
Agency: Leo Burnett India / Mumbai Client: P&G Whisper Category: Integrated Campaign
Points: 45.00
Have a Word
Agency: Ogilvy UK / London Client: Mayor of London Category: Craft / Storytelling
Points: 45.00
Project Convey
Agency: 180LA / Los Angeles Client: Cox Communications Category: Craft / Use of Technology
Points: 21.00
Spokescandies on Pause
Agency: BBDO / New York Client: M&M's Category: Integrated Campaign
Points: 21.00
The Greatest Story Ever Worn
Agency: Droga5 / New York Client: Levi's Category: Craft / Writing
Points: 21.00
Raise Your Arches
Agency: Leo Burnett / London Client: McDonald's Category: Integrated Campaign
Points: 21.00
#BringBack2011
Agency: Leo Burnett India / Mumbai Client: Oreo India Category: Integrated Campaign
Points: 21.00
Clash from the Past
Agency: Wieden+Kennedy / Portland Client: Supercell / Clash of Clans Category: Craft / Art Direction
Points: 21.00
See Equal #ShareTheLoad
Agency: BBDO India / Mumbai Client: P&G India / Ariel Category: Integrated Campaign
Points: 9.00
The Art Of Trending
Agency: INGO / Hamburg Client: WAI Woods Art Institute Category: Craft / Use of Technology
Points: 9.00
MOCA
Agency: R/GA Australia Client: Museum of Chinese in Australia Category: Craft / Art Direction
Points: 9.00
2022 Sounds Like 1984
Agency: B-Reel / Stockholm Client: Storytel Category: Craft / Storytelling
Points: 3.00
Google Black-owned Friday Every Day
Agency: BBH USA Client: Google Category: Integrated Campaign
Points: 3.00
A Step Forward
Agency: Dentsu Creative Vietnam Client: Biti's Category: Craft / Storytelling
Points: 3.00
That Reading Feeling Awaits
Agency: Droga5 / London Client: Amazon Books Category: Integrated Campaign
Points: 3.00
Junk Sleep
Agency: Droga5 / New York Client: Mattress Firm Category: Integrated Campaign
Points: 3.00
Stranger Things: SOS Nerds
Agency: Droga5 / São Paulo Client: Netflix Category: Craft / Storytelling
Points: 3.00
Pay With Change
Agency: Edelman / New York Client: Sports Illustrated Swimsuit Category: Brand Transformation / Repositioning
Points: 3.00
mike's in a Beer World
Agency: FCB / New York Client: ABInBev mike's Hard Lemonade Category: Integrated Campaign
Points: 3.00
Dream Drop
Agency: FCB / Toronto Client: Lotto Max Category: Brand Transformation / Repositioning
Points: 3.00
The 54-Second Watch
Agency: Havas / Montréal Client: Fondation Émergence Category: Integrated Campaign
Points: 3.00
Letter theft
Agency: HeimatTBWA\Germany / Berlin Client: HORNBACH Category: Craft / Storytelling
Points: 3.00
Sun Warning Flag
Agency: HeimatTBWA\Germany / Berlin Client: German Cancer Aid Category: Integrated Campaign
Points: 3.00
SEE HER GREATNESS
Agency: Leo Burnett / Detroit Client: Buick Category: Integrated Campaign
Points: 3.00
Resilience Road
Agency: Leo Burnett Australia / Sydney Client: Suncorp Insurance Category: Integrated Campaign
Points: 3.00
[Life Subtitled]
Agency: Ogilvy / Chicago Client: Chicago International Film Festival Category: Craft / Writing
Points: 3.00
Anything for the Taste
Agency: Ogilvy South Africa Client: Yum KFC Category: Integrated Campaign
Points: 3.00
The Hornicultural Society
Agency: Ogilvy UK / London Client: Relate Category: Integrated Campaign
Points: 3.00
Not Delivered
Agency: OKTO / Stockholm Client: Sweden for UNHCR Category: Integrated Campaign
Points: 3.00
Power Your Holidays
Agency: Orchard / Brooklyn Client: Ocean Spray Cranberries, Inc. Category: Integrated Campaign
Points: 3.00
The Closer
Agency: Publicis Italy / Milan Client: Heineken Category: Integrated Campaign
Points: 3.00
The Virtual Heineken Silver
Agency: Publicis Italy / Milan Client: Heineken Category: Integrated Campaign
Points: 3.00
Tide Lucky Jersey
Agency: Saatchi & Saatchi NY / New York Client: Procter & Gamble - Tide Category: Integrated Campaign
Points: 3.00
R Plates
Agency: TBWA\Sydney Client: mycar Category: Innovation & Transformation / Innovation in Integrated
Points: 3.00
Wednesday hates marketing
Agency: Trailer Park / Los Angeles Client: Netflix Category: Integrated Campaign
Points: 3.00
Violet Month
Agency: Wunderman Thompson / São Paulo Client: Avon Category: Integrated Campaign
Points: 3.00
Client:
Burger King
Title:
Burger Glitch
Category:
Customer Experience / CX
Award:
2023 Integrated Gold Pencil
Points:
45.00
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Craft / Use of Technology
Award:
2023 Integrated Gold Pencil
Points:
45.00
Client:
Cheetos
Title:
Hands-free
Category:
Integrated Campaign
Award:
2023 Integrated Gold Pencil
Points:
45.00
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Integrated Campaign
Award:
2023 Integrated Gold Pencil
Points:
45.00
Client:
Mayor of London
Title:
Have a Word
Category:
Craft / Storytelling
Award:
2023 Integrated Gold Pencil
Points:
45.00
Client:
Cox Communications
Title:
Project Convey
Category:
Craft / Use of Technology
Award:
2023 Integrated Silver Pencil
Points:
21.00
Client:
M&M's
Title:
Spokescandies on Pause
Category:
Integrated Campaign
Award:
2023 Integrated Silver Pencil
Points:
21.00
Client:
Levi's
Title:
The Greatest Story Ever Worn
Category:
Craft / Writing
Award:
2023 Integrated Silver Pencil
Points:
21.00
Client:
McDonald's
Title:
Raise Your Arches
Category:
Integrated Campaign
Award:
2023 Integrated Silver Pencil
Points:
21.00
Client:
Oreo India
Title:
#BringBack2011
Category:
Integrated Campaign
Award:
2023 Integrated Silver Pencil
Points:
21.00
Client:
Mastercard
Title:
Touch Card
Category:
Integrated Campaign
Award:
2023 Integrated Silver Pencil
Points:
21.00
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Craft / Art Direction
Award:
2023 Integrated Silver Pencil
Points:
21.00
Client:
Domino's
Title:
Mind Ordering
Category:
Brand Partnerships
Award:
2023 Integrated Silver Pencil
Points:
21.00
Client:
P&G India / Ariel
Title:
See Equal #ShareTheLoad
Category:
Integrated Campaign
Award:
2023 Integrated Bronze Pencil
Points:
9.00
Client:
WAI Woods Art Institute
Title:
The Art Of Trending
Category:
Craft / Use of Technology
Award:
2023 Integrated Bronze Pencil
Points:
9.00
Client:
Museum of Chinese in Australia
Title:
MOCA
Category:
Craft / Art Direction
Award:
2023 Integrated Bronze Pencil
Points:
9.00
Client:
Storytel
Title:
2022 Sounds Like 1984
Category:
Craft / Storytelling
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Biti's
Title:
A Step Forward
Category:
Craft / Storytelling
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Amazon Books
Title:
That Reading Feeling Awaits
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Mattress Firm
Title:
Junk Sleep
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Netflix
Title:
Stranger Things: SOS Nerds
Category:
Craft / Storytelling
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Vaseline
Title:
See My Skin
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Sports Illustrated Swimsuit
Title:
Pay With Change
Category:
Brand Transformation / Repositioning
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
ABInBev mike's Hard Lemonade
Title:
mike's in a Beer World
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Lotto Max
Title:
Dream Drop
Category:
Brand Transformation / Repositioning
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Fondation Émergence
Title:
The 54-Second Watch
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
HORNBACH
Title:
Letter theft
Category:
Craft / Storytelling
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
German Cancer Aid
Title:
Sun Warning Flag
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Buick
Title:
SEE HER GREATNESS
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Suncorp Insurance
Title:
Resilience Road
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Chicago International Film Festival
Title:
[Life Subtitled]
Category:
Craft / Writing
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
ERA Coalition
Title:
WOMAN Corp
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Yum KFC
Title:
Anything for the Taste
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Relate
Title:
The Hornicultural Society
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Sweden for UNHCR
Title:
Not Delivered
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Ocean Spray Cranberries, Inc.
Title:
Power Your Holidays
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Heineken
Title:
The Closer
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Heineken
Title:
The Virtual Heineken Silver
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Procter & Gamble
Title:
The Name
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Kraft Heinz
Title:
Heinz LVII Meanz 57
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Kraft Heinz
Title:
A.I. Ketchup
Category:
Craft / Use of Technology
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Procter & Gamble - Tide
Title:
Tide Lucky Jersey
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
mycar
Title:
R Plates
Category:
Innovation & Transformation / Innovation in Integrated
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Netflix
Title:
Wednesday hates marketing
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.00