The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
18299
Client
Title
Category
Award
Points
Long Term
Agency: FCB / Toronto Client: Canadian Down Syndrome Society Category: Penta Pencil
Points: 150.00
Still Fresh. Never Frozen.
Agency: VMLY&R / Kansas City Client: Wendy's Category: Penta Pencil
Points: 150.00
Less Talk, More Bitcoin
Agency: Accenture Song Client: Coinbase Category: Best of Direct Marketing
Points: 90.00
Eyedar
Agency: Area 23, an IPG Health Company / New York Client: Horizon Therapeutics Category: Best of Pharma
Points: 90.00
Missing Matoaka
Agency: BBDO Canada / Toronto Client: Muskrat Magazine Category: Best of Experiential & Immersive
Points: 90.00
Missing Matoaka
Agency: BBDO Canada / Toronto Client: Muskrat Magazine Category: Best of Radio & Audio
Points: 90.00
Gender Swap
Agency: BETC / Paris Client: Women in Games Category: Best of Branded Entertainment
Points: 90.00
Data Tienda
Agency: DDB MEXICO SA DE CV / Mexico D.F. Client: Gahr WeCapital Category: Best of Creative Use of Data
Points: 90.00
Data Tienda
Agency: DDB MEXICO SA DE CV / Mexico D.F. Client: Gahr WeCapital Category: Sustainable Development Goals
Points: 90.00
The Elections Edition
Agency: Impact BBDO / Dubai Client: An Nahar Newspaper Category: Best of Print & Promotional
Points: 90.00
Eat a Swede
Agency: McCann / Stockholm Client: The Swedish Food Federation Category: Best of Health & Wellness
Points: 90.00
Vehicle of Change
Agency: NORD DDB / Stockholm Client: Vattenfall Category: Green Pencil
Points: 90.00
The Innocent Eyes
Agency: Ogilvy Group Thailand / Bangkok Client: Monde Nissin / Voiz Category: Best of Film & Video
Points: 90.00
Morning After Island
Agency: Ogilvy Honduras / Tegucigalpa Client: Grupo Estratégico PAE Category: Best of Cultural Driver
Points: 90.00
Morning After Island
Agency: Ogilvy Honduras / Tegucigalpa Client: Grupo Estratégico PAE Category: Best of Public Relations
Points: 90.00
The Black Elevation Map
Agency: Performance Art / Toronto Client: Black & Abroad Category: Best of Interactive & Mobile Craft
Points: 90.00
BMW: Nothing But Sheer Joy
Agency: TBWA\Juice Beijing Client: BMW Category: Best of Social Media
Points: 90.00
Share the Joy
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Best of Moving Image Craft
Points: 90.00
Public Displays of Encouragement
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Best of Out of Home
Points: 90.00
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney Client: The Government of Tuvalu Category: Best of Creative Effectiveness
Points: 90.00
Backup Ukraine
Agency: VIRTUE / Copenhagen Client: Polycam + Unesco + Blue Shield Category: Best of Interactive, Online & Mobile
Points: 90.00
Turnstile Turbines
Agency: Weber Shandwick / Paris Client: Iberdrola Category: Best of IP & Product Design
Points: 90.00
Clash from the Past
Agency: Wieden+Kennedy / Portland Client: Supercell / Clash of Clans Category: Best of Gaming
Points: 90.00
SUNTORY TENNENSUI ENDLESS DAWN
Agency: (tsuzuku) / Tokyo Client: Suntory Holdings Limited Category: Visual Craft / Visual Effects
Points: 45.00
Project Convey
Agency: 180LA / Los Angeles Client: Cox Communications Category: Innovation & Transformation / Innovation in Design
Points: 45.00
Project Convey
Agency: 180LA / Los Angeles Client: Cox Communications Category: Digital Product / In-Market
Points: 45.00
Less Talk, More Bitcoin
Agency: Accenture Song Client: Coinbase Category: Creative Effectiveness / Consumer / Brand
Points: 45.00
Less Talk, More Bitcoin
Agency: Accenture Song Client: Coinbase Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 45.00
The Last Photo
Agency: adam&eveDDB / London Client: CALM + ITV Category: Newspaper / Series
Points: 45.00
The Last Photo
Agency: adam&eveDDB / London Client: CALM + ITV Category: Brand Installations
Points: 45.00
The Last Photo
Agency: adam&eveDDB / London Client: CALM + ITV Category: Experiential / Immersive / Events
Points: 45.00
The Last Photo
Agency: adam&eveDDB / London Client: CALM + ITV Category: Experiential & Installations / Experiential & Immersive
Points: 45.00
The Last Photo
Agency: adam&eveDDB / London Client: CALM + ITV Category: User-Generated Content
Points: 45.00
Bill it to Bezos
Agency: Angry Butterfly / Toronto Client: Jane/Finch Community Centre Category: Innovation & Transformation / Innovation in Social Media
Points: 45.00
Eyedar
Agency: Area 23, an IPG Health Company / New York Client: Horizon Therapeutics Category: Digital Product / Promotional
Points: 45.00
Eyedar
Agency: Area 23, an IPG Health Company / New York Client: Horizon Therapeutics Category: Craft / Use of Technology
Points: 45.00
The Outside In Experiment
Agency: Area 23, an IPG Health Company / New York Client: Horizon Therapeutics Category: Film
Points: 45.00
Gout Revisited
Agency: Area 23, an IPG Health Company / New York Client: Horizon Therapeutics Category: Craft / Art Direction
Points: 45.00
Switch Voices
Agency: BBDO Argentina / Buenos Aires Client: Women in Games Category: Use of Technology
Points: 45.00
Missing Matoaka
Agency: BBDO Canada / Toronto Client: Muskrat Magazine Category: Audio
Points: 45.00
Missing Matoaka
Agency: BBDO Canada / Toronto Client: Muskrat Magazine Category: Innovation & Transformation / Innovation in Music & Sound Craft
Points: 45.00
Missing Matoaka
Agency: BBDO Canada / Toronto Client: Muskrat Magazine Category: Craft / Storytelling
Points: 45.00
Missing Matoaka
Agency: BBDO Canada / Toronto Client: Muskrat Magazine Category: Innovation & Transformation / Innovation in Radio & Audio
Points: 45.00
Missing Matoaka
Agency: BBDO Canada / Toronto Client: Muskrat Magazine Category: Multicultural Impact
Points: 45.00
Missing Matoaka
Agency: BBDO Canada / Toronto Client: Muskrat Magazine Category: Writing
Points: 45.00
Missing Matoaka
Agency: BBDO Canada / Toronto Client: Muskrat Magazine Category: Events & Experiential
Points: 45.00
Google Black-owned Friday Every Day
Agency: BBH USA Client: Google Category: Craft / Art Direction
Points: 45.00
Client:
Canadian Down Syndrome Society
Title:
Long Term
Category:
Penta Pencil
Award:
2023 Penta Pencil Penta Pencil
Points:
150.00
Client:
Wendy's
Title:
Still Fresh. Never Frozen.
Category:
Penta Pencil
Award:
2023 Penta Pencil Penta Pencil
Points:
150.00
Client:
Coinbase
Title:
Less Talk, More Bitcoin
Category:
Best of Direct Marketing
Award:
2023 Direct Marketing Best of Discipline Pencil
Points:
90.00
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
Best of Pharma
Award:
2023 Pharma Best of Discipline Pencil
Points:
90.00
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Best of Experiential & Immersive
Award:
2023 Experiential & Immersive Best of Discipline Pencil
Points:
90.00
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Best of Radio & Audio
Award:
2023 Radio & Audio Best of Discipline Pencil
Points:
90.00
Client:
Women in Games
Title:
Gender Swap
Category:
Best of Branded Entertainment
Award:
2023 Branded Entertainment Best of Discipline Pencil
Points:
90.00
Client:
Skinny
Title:
Phone It In
Category:
CMO Pencil
Award:
2023 CMO Pencil CMO Pencil
Points:
90.00
Client:
Coors Light
Title:
Chillboards
Category:
Best of Design
Award:
2023 Design Best of Discipline Pencil
Points:
90.00
Client:
Gahr WeCapital
Title:
Data Tienda
Category:
Best of Creative Use of Data
Award:
2023 Creative Use of Data Best of Discipline Pencil
Points:
90.00
Client:
Gahr WeCapital
Title:
Data Tienda
Category:
Sustainable Development Goals
Award:
2023 Sustainable Development Goals Pencil SDG Pencil
Points:
90.00
Client:
Vaseline
Title:
See My Skin
Category:
Fusion Pencil
Award:
2023 Fusion Pencil Fusion Pencil
Points:
90.00
Client:
An Nahar Newspaper
Title:
The Elections Edition
Category:
Best of Print & Promotional
Award:
2023 Print & Promotional Best of Discipline Pencil
Points:
90.00
Client:
The Swedish Food Federation
Title:
Eat a Swede
Category:
Best of Health & Wellness
Award:
2023 Health & Wellness Best of Discipline Pencil
Points:
90.00
Client:
Vattenfall
Title:
Vehicle of Change
Category:
Green Pencil
Award:
2023 Green Pencil Green Pencil
Points:
90.00
Client:
Monde Nissin / Voiz
Title:
The Innocent Eyes
Category:
Best of Film & Video
Award:
2023 Film & Video Best of Discipline Pencil
Points:
90.00
Client:
Grupo Estratégico PAE
Title:
Morning After Island
Category:
Best of Cultural Driver
Award:
2023 Cultural Driver Best of Discipline Pencil
Points:
90.00
Client:
Grupo Estratégico PAE
Title:
Morning After Island
Category:
Best of Public Relations
Award:
2023 Public Relations Best of Discipline Pencil
Points:
90.00
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Best of Interactive & Mobile Craft
Award:
2023 Interactive & Mobile Craft Best of Discipline Pencil
Points:
90.00
Client:
BMW
Title:
BMW: Nothing But Sheer Joy
Category:
Best of Social Media
Award:
2023 Social Media Best of Discipline Pencil
Points:
90.00
Client:
Apple
Title:
Share the Joy
Category:
Best of Moving Image Craft
Award:
2023 Moving Image Craft & Production Best of Discipline Pencil
Points:
90.00
Client:
Apple
Title:
Public Displays of Encouragement
Category:
Best of Out of Home
Award:
2023 Out of Home Best of Discipline Pencil
Points:
90.00
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Best of Creative Effectiveness
Award:
2023 Creative Effectiveness Best of Discipline Pencil
Points:
90.00
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Best of Interactive, Online & Mobile
Award:
2023 Interactive, Online & Mobile Best of Discipline Pencil
Points:
90.00
Client:
Iberdrola
Title:
Turnstile Turbines
Category:
Best of IP & Product Design
Award:
2023 IP & Product Design Best of Discipline Pencil
Points:
90.00
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Best of Gaming
Award:
2023 Gaming Best of Discipline Pencil
Points:
90.00
Client:
Suntory Holdings Limited
Title:
SUNTORY TENNENSUI ENDLESS DAWN
Category:
Visual Craft / Visual Effects
Award:
2023 Interactive & Mobile Craft Gold Pencil
Points:
45.00
Client:
Cox Communications
Title:
Project Convey
Category:
Innovation & Transformation / Innovation in Design
Award:
2023 Design Gold Pencil
Points:
45.00
Client:
Cox Communications
Title:
Project Convey
Category:
Digital Product / In-Market
Award:
2023 IP & Product Design Gold Pencil
Points:
45.00
Client:
Coinbase
Title:
Less Talk, More Bitcoin
Category:
Creative Effectiveness / Consumer / Brand
Award:
2023 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
Coinbase
Title:
Less Talk, More Bitcoin
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
CALM + ITV
Title:
The Last Photo
Category:
Newspaper / Series
Award:
2023 Print & Promotional Gold Pencil
Points:
45.00
Client:
CALM + ITV
Title:
The Last Photo
Category:
Brand Installations
Award:
2023 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
CALM + ITV
Title:
The Last Photo
Category:
Experiential / Immersive / Events
Award:
2023 Health & Wellness Gold Pencil
Points:
45.00
Client:
CALM + ITV
Title:
The Last Photo
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Gold Pencil
Points:
45.00
Client:
CALM + ITV
Title:
The Last Photo
Category:
User-Generated Content
Award:
2023 Film & Video Gold Pencil
Points:
45.00
Client:
Jane/Finch Community Centre
Title:
Bill it to Bezos
Category:
Innovation & Transformation / Innovation in Social Media
Award:
2023 Social Media Gold Pencil
Points:
45.00
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
Digital Product / Promotional
Award:
2023 IP & Product Design Gold Pencil
Points:
45.00
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
Craft / Use of Technology
Award:
2023 Pharma Gold Pencil
Points:
45.00
Client:
Horizon Therapeutics
Title:
The Outside In Experiment
Category:
Film
Award:
2023 Pharma Gold Pencil
Points:
45.00
Client:
Horizon Therapeutics
Title:
Gout Revisited
Category:
Craft / Art Direction
Award:
2023 Pharma Gold Pencil
Points:
45.00
Client:
Women in Games
Title:
Switch Voices
Category:
Use of Technology
Award:
2023 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Audio
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Award:
2023 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Craft / Storytelling
Award:
2023 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Innovation & Transformation / Innovation in Radio & Audio
Award:
2023 Radio & Audio Gold Pencil
Points:
45.00
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Multicultural Impact
Award:
2023 Cultural Driver Gold Pencil
Points:
45.00
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Writing
Award:
2023 Interactive & Mobile Craft Gold Pencil
Points:
45.00
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Events & Experiential
Award:
2023 Public Relations Gold Pencil
Points:
45.00
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Craft / Art Direction
Award:
2023 Design Gold Pencil
Points:
45.00
