The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
18299
Client
Title
Category
Award
Points
Google Night Walk
Agency: 72andSunny / Amsterdam Client: Google Category: User Experience Design - Web / User Experience
Points: 100.0
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Events, Competitions & Installations
Points: 100.0
Eye Play the Piano
Agency: HAKUHODO KETTLE / Tokyo Client: The University of Tsukuba's Special Needs Schools Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Points: 100.0
Local Projects and Cooper Hewitt, Smithsonian Design Museum
Agency: Local Projects / New York Client: Cooper Hewitt, Smithsonian Design Museum Category: Interiors / Commercial / Private / Other
Points: 100.0
National September 11 Memorial & Museum
Agency: Local Projects / New York Client: National September 11 Memorial & Museum Category: Interiors / Commercial / Private / Other
Points: 100.0
Cleverbuoy
Agency: M&C Saatchi / Sydney Client: Optus Category: Intellectual Property & Products / Physical Product
Points: 100.0
Cleverbuoy
Agency: M&C Saatchi / Sydney Client: Optus Category: Use of Technology / Location-Based Services or Proximity Marketing
Points: 100.0
iwontletyoudown.com (OK Go)
Agency: Mori / Tokyo Client: OK Go + Honda Category: Websites / Travel, Entertainment & Leisure
Points: 100.0
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto Client: Procter & Gamble/Always Category: Brand Transformation / Single
Points: 75.0
Turning Packaging into Education
Agency: Red Fuse Communications Hong Kong [Y&R] / Hong Kong Client: Colgate-Palmolive Category: Package Design / Single or Series
Points: 75.0
Ryman Eco
Agency: Grey London / London Client: Rymans Category: Intellectual Property & Products / Digital Product
Points: 60.0
Cleverbuoy
Agency: M&C Saatchi / Sydney Client: Optus Category: Other Digital Solutions
Points: 60.0
OK Go: I Won’t Let You Down
Agency: Mori / Tokyo Client: OK Go + Honda Category: Online Films & Video / Music Videos
Points: 60.0
Blowing in The Wind
Agency: Akestam Holst / Stockholm Client: Apotek Hjartat Category: Experiences / Outdoor Spaces
Points: 50.0
Baidu Kuaisou
Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Points: 50.0
Get Back, Tohoku.
Agency: Dentsu Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Series
Points: 50.0
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York Client: Under Armour Category: Interactive Advertising / Interactive Video
Points: 50.0
Gisele Bündchen-Will Beats Noise
Agency: Droga5 / New York Client: Under Armour Category: Social Media / Best Integrated Campaign Led by Social
Points: 50.0
Old Table
Agency: dummy. / Venice Client: Value City Furniture Category: Consumer Television / :30 / :25 - Single
Points: 50.0
Between Two Ferns with Zach Galfianakis: President Barack Obama
Agency: Funny Or Die / Los Angeles Client: Healthcare.gov Category: Online / Long Form
Points: 50.0
The Lionfish Invasion - Terribly Delicious
Agency: Geometry Global / Bogota Client: Colombia's Ministry of Environment Category: Online / Short Form
Points: 50.0
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Direct Marketing / Ambient Media
Points: 50.0
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Websites / Public Service / Non-Profit
Points: 50.0
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Events, Competitions & Installations
Points: 50.0
The Berlin Wall of Sound
Agency: GREY Germany / Dusseldorf + Berlin Client: SoundCloud Category: Data & Human Experience / Online Data Visualization & Infographics
Points: 50.0
HIBIKI GLASS
Agency: Hakuhodo Inc. / Tokyo Client: SUNTORY HOLDINGS LIMITED Category: Experiences / Indoor Spaces
Points: 50.0
Poachers
Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Campaign
Points: 50.0
Local Projects and Cooper Hewitt, Smithsonian Design Museum
Agency: Local Projects / New York Client: Cooper Hewitt, Smithsonian Design Museum Category: Interiors / Commercial / Private / Other
Points: 50.0
Robot Campaign
Agency: MJZ / Los Angeles Client: Old Spice Category: Consumer Television / :30 / :25 - Campaign
Points: 50.0
TAMABI
Agency: MR_DESIGN inc. / Tokyo Client: Tama Art University Category: Design Craft / Typography - Single or Series
Points: 50.0
Rising Voices
Agency: Ogilvy & Mather Argentina / Buenos Aires Client: Colegio Las Lomas Oral Category: Innovation in Radio / Single
Points: 50.0
Tattoo Skin Cancer Check
Agency: Ogilvy Brasil / Sao Paulo Client: Sol de Janeiro Category: Direct Marketing / Ambient Media
Points: 50.0
Alvio
Agency: Qol Devices / New York Client: Qol Devices Category: User Experience Design - Mobile / User Experience
Points: 50.0
Alvio
Agency: R/GA / New York Client: Qol Devices Category: User Experience Design - Mobile / Utility
Points: 50.0
Awkward Family Viewing
Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Series / Episodes
Points: 50.0
The most serious game ever
Agency: TBWA\PARIS / Boulogne Billancourt Client: SNCF Category: User Experience Design - Web / Interface Design Craft
Points: 50.0
Flash Photo Posters
Agency: Wunderman / London Client: Childhood Eye Cancer Trust Category: Other Digital Solutions
Points: 50.0
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto Client: Procter & Gamble/Always Category: Craft / Writing
Points: 45.0
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto Client: Procter & Gamble/Always Category: Online Films & Video / Short Form - Single
Points: 45.0
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto Client: Procter & Gamble/Always Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 45.0
Spoil Yourself
Agency: MUH-TAY-ZIK | HOF-FER / San Francisco Client: Netflix Category: Websites / Publications & Media
Points: 45.0
Audi LED Scoreboard
Agency: Razorfish / Germany Client: Audi of America Category: Outdoor / Digital / Electronic
Points: 45.0
BRÄNDÄRIT (BUYTHIS)-A SITCOM WHERE A FICTIONAL AD AGENCY WORKS WITH REAL CLIENTS
Agency: TBWA / Helsinki Client: GIGANTTI, PAULIG, ATRIA, FAZER, VIKINGLINE, METSÄTISSUE, LIDL, SONERA, NISSAN AND INSTRUMENTARIUM Category: Other Branded Content / Co-Promotions
Points: 45.0
Honda. Beautiful Engines.
Agency: Dentsu Inc. / Tokyo Client: Honda Motor Co.,Ltd. Category: Brand Identity / Series
Points: 40.0
Messenger
Agency: lg2 / Quebec Client: Société de l'assurance automobile du Québec Category: Public Service - Video / Television - Single
Points: 40.0
Honda. Beautiful Engines.
Agency: Mori / Tokyo Client: Honda Motor Co., Ltd. Category: Collateral Design / Booklets & Brochures
Points: 40.0
SHANY
Agency: AD&D / Tokyo Client: SHANY Category: Design Craft / Typography - Single or Series
Points: 30.0
Every Day is Day One
Agency: Exit Films / Melbourne Client: Samsung Category: Craft / Direction
Points: 30.0
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Social Media / Best Integrated Campaign Led by Social
Points: 30.0
Client:
Google
Title:
Google Night Walk
Category:
User Experience Design - Web / User Experience
Award:
2015 UX / UI Gold Pencil
Points:
100.0
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Public Service - Experiential / Events, Competitions & Installations
Award:
2015 Cross-Platform Best of Discipline Pencil
Points:
100.0
Client:
The University of Tsukuba's Special Needs Schools
Title:
Eye Play the Piano
Category:
Intellectual Property & Products / Software, Services, Programs & Platforms
Award:
2015 Intellectual Property Gold Pencil
Points:
100.0
Client:
Cooper Hewitt, Smithsonian Design Museum
Title:
Local Projects and Cooper Hewitt, Smithsonian Design Museum
Category:
Interiors / Commercial / Private / Other
Award:
2015 Responsive Environments Best of Discipline Pencil
Points:
100.0
Client:
National September 11 Memorial & Museum
Title:
National September 11 Memorial & Museum
Category:
Interiors / Commercial / Private / Other
Award:
2015 Responsive Environments Gold Pencil
Points:
100.0
Client:
Optus
Title:
Cleverbuoy
Category:
Intellectual Property & Products / Physical Product
Award:
2015 Intellectual Property Gold Pencil
Points:
100.0
Client:
Optus
Title:
Cleverbuoy
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Award:
2015 Mobile Gold Pencil
Points:
100.0
Client:
OK Go + Honda
Title:
iwontletyoudown.com (OK Go)
Category:
Websites / Travel, Entertainment & Leisure
Award:
2015 Interactive Gold Pencil
Points:
100.0
Client:
Procter & Gamble/Always
Title:
#LikeAGirl
Category:
Brand Transformation / Single
Award:
2015 Cross-Platform Gold Pencil
Points:
75.0
Client:
Colgate-Palmolive
Title:
Turning Packaging into Education
Category:
Package Design / Single or Series
Award:
2015 Design Gold Pencil
Points:
75.0
Client:
Rymans
Title:
Ryman Eco
Category:
Intellectual Property & Products / Digital Product
Award:
2015 Intellectual Property Silver Pencil
Points:
60.0
Client:
Optus
Title:
Cleverbuoy
Category:
Other Digital Solutions
Award:
2015 Mobile Silver Pencil
Points:
60.0
Client:
OK Go + Honda
Title:
OK Go: I Won’t Let You Down
Category:
Online Films & Video / Music Videos
Award:
2015 Film Silver Pencil
Points:
60.0
Client:
Apotek Hjartat
Title:
Blowing in The Wind
Category:
Experiences / Outdoor Spaces
Award:
2015 Design Gold Pencil
Points:
50.0
Client:
Baidu Online Network Technology (Beijing) Co., Ltd.
Title:
Baidu Kuaisou
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Award:
2015 Intellectual Property Best of Discipline Pencil
Points:
50.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Collateral Design / Posters - Series
Award:
2015 Design Best of Discipline Pencil
Points:
50.0
Client:
Under Armour
Title:
Gisele Bündchen- Will Beats Noise
Category:
Interactive Advertising / Interactive Video
Award:
2015 Interactive Best of Discipline Pencil
Points:
50.0
Client:
Under Armour
Title:
Gisele Bündchen-Will Beats Noise
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Best of Discipline Pencil
Points:
50.0
Client:
Value City Furniture
Title:
Old Table
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Gold Pencil
Points:
50.0
Client:
Healthcare.gov
Title:
Between Two Ferns with Zach Galfianakis: President Barack Obama
Category:
Online / Long Form
Award:
2015 Branded Entertainment Best of Discipline Pencil
Points:
50.0
Client:
Colombia's Ministry of Environment
Title:
The Lionfish Invasion - Terribly Delicious
Category:
Online / Short Form
Award:
2015 Branded Entertainment Gold Pencil
Points:
50.0
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Gold Pencil
Points:
50.0
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Websites / Public Service / Non-Profit
Award:
2015 Interactive Gold Pencil
Points:
50.0
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Public Service - Experiential / Events, Competitions & Installations
Award:
2015 Cross-Platform Gold Pencil
Points:
50.0
Client:
SoundCloud
Title:
The Berlin Wall of Sound
Category:
Data & Human Experience / Online Data Visualization & Infographics
Award:
2015 UX / UI Best of Discipline Pencil
Points:
50.0
Client:
SUNTORY HOLDINGS LIMITED
Title:
HIBIKI GLASS
Category:
Experiences / Indoor Spaces
Award:
2015 Design Gold Pencil
Points:
50.0
Client:
WWF
Title:
Poachers
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Award:
2015 Print & Outdoor Best of Discipline Pencil
Points:
50.0
Client:
Cooper Hewitt, Smithsonian Design Museum
Title:
Local Projects and Cooper Hewitt, Smithsonian Design Museum
Category:
Interiors / Commercial / Private / Other
Award:
2015 Responsive Environments Gold Pencil
Points:
50.0
Client:
Old Spice
Title:
Robot Campaign
Category:
Consumer Television / :30 / :25 - Campaign
Award:
2015 Film Gold Pencil
Points:
50.0
Client:
Tama Art University
Title:
TAMABI
Category:
Design Craft / Typography - Single or Series
Award:
2015 Design Gold Pencil
Points:
50.0
Client:
Colegio Las Lomas Oral
Title:
Rising Voices
Category:
Innovation in Radio / Single
Award:
2015 Radio Best of Discipline Pencil
Points:
50.0
Client:
Sol de Janeiro
Title:
Tattoo Skin Cancer Check
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Best of Discipline Pencil
Points:
50.0
Client:
Qol Devices
Title:
Alvio
Category:
User Experience Design - Mobile / User Experience
Award:
2015 UX / UI Gold Pencil
Points:
50.0
Client:
Qol Devices
Title:
Alvio
Category:
User Experience Design - Mobile / Utility
Award:
2015 UX / UI Gold Pencil
Points:
50.0
Client:
HBO Go
Title:
Awkward Family Viewing
Category:
Online Films & Video / Short Form - Series / Episodes
Award:
2015 Film Best of Discipline Pencil
Points:
50.0
Client:
SNCF
Title:
The most serious game ever
Category:
User Experience Design - Web / Interface Design Craft
Award:
2015 UX / UI Gold Pencil
Points:
50.0
Client:
Childhood Eye Cancer Trust
Title:
Flash Photo Posters
Category:
Other Digital Solutions
Award:
2015 Mobile Best of Discipline Pencil
Points:
50.0
Client:
Procter & Gamble/Always
Title:
#LikeAGirl
Category:
Craft / Writing
Award:
2015 Branded Entertainment Silver Pencil
Points:
45.0
Client:
Procter & Gamble/Always
Title:
#LikeAGirl
Category:
Online Films & Video / Short Form - Single
Award:
2015 Film Silver Pencil
Points:
45.0
Client:
Procter & Gamble/Always
Title:
#LikeAGirl
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Silver Pencil
Points:
45.0
Client:
Netflix
Title:
Spoil Yourself
Category:
Websites / Publications & Media
Award:
2015 Interactive Silver Pencil
Points:
45.0
Client:
Audi of America
Title:
Audi LED Scoreboard
Category:
Outdoor / Digital / Electronic
Award:
2015 Print & Outdoor Silver Pencil
Points:
45.0
Client:
GIGANTTI, PAULIG, ATRIA, FAZER, VIKINGLINE, METSÄTISSUE, LIDL, SONERA, NISSAN AND INSTRUMENTARIUM
Title:
BRÄNDÄRIT (BUYTHIS)-A SITCOM WHERE A FICTIONAL AD AGENCY WORKS WITH REAL CLIENTS
Category:
Other Branded Content / Co-Promotions
Award:
2015 Branded Entertainment Silver Pencil
Points:
45.0
Client:
Honda Motor Co.,Ltd.
Title:
Honda. Beautiful Engines.
Category:
Brand Identity / Series
Award:
2015 Design Bronze Pencil
Points:
40.0
Client:
Société de l'assurance automobile du Québec
Title:
Messenger
Category:
Public Service - Video / Television - Single
Award:
2015 Film Bronze Pencil
Points:
40.0
Client:
Honda Motor Co., Ltd.
Title:
Honda. Beautiful Engines.
Category:
Collateral Design / Booklets & Brochures
Award:
2015 Design Bronze Pencil
Points:
40.0
Client:
Hotel Japan
Title:
Hotel Japan
Category:
Brand Identity / Series
Award:
2015 Design Bronze Pencil
Points:
40.0
Client:
SHANY
Title:
SHANY
Category:
Design Craft / Typography - Single or Series
Award:
2015 Design Silver Pencil
Points:
30.0
Client:
Samsung
Title:
Every Day is Day One
Category:
Craft / Direction
Award:
2015 Branded Entertainment Bronze Pencil
Points:
30.0
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Silver Pencil
Points:
30.0
