The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
18299
Client
Title
Category
Award
Points
Saatchi & Saatchi & Tide
Agency: Saatchi & Saatchi / New York Client: Procter & Gamble - Tide Category: Penta Pencil
Points: 150.00
#wombpainstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Best of Show
Points: 135.00
#wombpainstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Best of Integrated
Points: 90.00
#wombstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Best of Music & Sound Craft
Points: 90.00
#painstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Best of Creative Use of Data
Points: 90.00
#painstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Best of Digital Craft
Points: 90.00
#wombstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Best of Moving Image Craft
Points: 90.00
#wombstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Best of Branded Entertainment
Points: 90.00
Back to School Essentials
Agency: BBDO / New York Client: Sandy Hook Promise Category: Best of Creative Effectiveness
Points: 90.00
Best Enjoyed Vertically
Agency: DDB / Chicago Client: Starburst Swirlers Category: Best of Mobile
Points: 90.00
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin Client: Reporters Without Borders Category: Sustainable Development Goals
Points: 90.00
A New Jingle for a New Era
Agency: Edelman / New York Client: Good Humor Category: Best of Radio & Audio
Points: 90.00
Boards of Change
Agency: FCB / Chicago Client: City of Chicago Category: Best of Design
Points: 90.00
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Best of Interactive & Online
Points: 90.00
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Best of Out of Home
Points: 90.00
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Best of Experiential & Immersive
Points: 90.00
This Girl Can
Agency: FCB Inferno / London Client: Sport England Category: Fusion Pencil
Points: 90.00
Water Index
Agency: Havas Turkey / İstanbul Client: Reckitt / Finish Category: Green Pencil
Points: 90.00
The New National Anthem Edition
Agency: Impact BBDO / Dubai Client: An Nahar Newspaper Category: Best of Print
Points: 90.00
True Name
Agency: McCann / New York Client: Mastercard Category: Best of IP & Products
Points: 90.00
True Name
Agency: McCann / New York Client: Mastercard Category: Best of Public Relations
Points: 90.00
The Unfinished Votes
Agency: McCann Health / New York Client: Change the Ref Category: Best of Health, Wellness & Pharma
Points: 90.00
The UNSeen Story
Agency: MullenLowe / New York Client: UN Women Category: Sustainable Development Goals
Points: 90.00
Naming the invisible by Digital Birth Registration
Agency: Ogilvy Pakistan / Islamabad Client: Telenor Pakistan Category: Sustainable Development Goals
Points: 90.00
Donation Dollar
Agency: Saatchi & Saatchi / Australia Client: The Royal Australian Mint Category: Best of Direct Marketing
Points: 90.00
The OREO Doomsday Vault
Agency: the community / Miami Client: Mondelez / Oreo Category: Best of Social Media
Points: 90.00
You Love Me
Agency: Translation / Brooklyn Client: Beats by Dr. Dre Category: Best of Film
Points: 90.00
Call Girls
Agency: Åkestam Holst NoA / Stockholm Client: Talita Category: Custom / User-Generated Content
Points: 45.00
H&M Looop
Agency: AKQA / Stockholm Client: H&M Category: Spatial Design / Experiential & Immersive
Points: 45.00
#wombpainstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Integrated Branding Campaign
Points: 45.00
#wombstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Long Form Video / Single
Points: 45.00
#painstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Storytelling
Points: 45.00
#painstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Creative Use of Data
Points: 45.00
#wombstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Animation / Single
Points: 45.00
#wombstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Sound Design
Points: 45.00
#wombpainstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Online Community / Platform
Points: 45.00
#wombstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Film / Health & Wellness
Points: 45.00
Whatever It Takes
Agency: AMV BBDO / London Client: Macmillan Cancer Support Category: Casting
Points: 45.00
#wombpainstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Integrated PR Campaign
Points: 45.00
#wombstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Online Films & Video / Long Form - Single
Points: 45.00
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York Client: Woojer Category: Innovation & Transformation / Innovation in Music & Sound Craft
Points: 45.00
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York Client: Woojer Category: Cross-Channel UX / UI / Digital / Physical
Points: 45.00
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York Client: Woojer Category: Experiential Radio & Audio
Points: 45.00
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York Client: Woojer Category: Integrated Digital & Physical Product
Points: 45.00
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York Client: Woojer Category: Digital / Use of Technology
Points: 45.00
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York Client: Woojer Category: Craft / Use of Sound
Points: 45.00
Back to School Essentials
Agency: BBDO / New York Client: Sandy Hook Promise Category: Creative Effectiveness / Non-Profit / Charity
Points: 45.00
Client:
Procter & Gamble - Tide
Title:
Saatchi & Saatchi & Tide
Category:
Penta Pencil
Award:
2021 Penta Pencil Penta Pencil
Points:
150.00
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Best of Show
Award:
2021 Best of Show Best of Show Pencil
Points:
135.00
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Best of Integrated
Award:
2021 Integrated Best of Discipline Pencil
Points:
90.00
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Best of Music & Sound Craft
Award:
2021 Music & Sound Craft Best of Discipline Pencil
Points:
90.00
Client:
Essity Bodyform/Libresse
Title:
#painstories
Category:
Best of Creative Use of Data
Award:
2021 Creative Use of Data Best of Discipline Pencil
Points:
90.00
Client:
Essity Bodyform/Libresse
Title:
#painstories
Category:
Best of Digital Craft
Award:
2021 Digital Craft Best of Discipline Pencil
Points:
90.00
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Best of Moving Image Craft
Award:
2021 Moving Image Craft Best of Discipline Pencil
Points:
90.00
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Best of Branded Entertainment
Award:
2021 Branded Entertainment Best of Discipline Pencil
Points:
90.00
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Best of Creative Effectiveness
Award:
2021 Creative Effectiveness Best of Discipline Pencil
Points:
90.00
Client:
Starburst Swirlers
Title:
Best Enjoyed Vertically
Category:
Best of Mobile
Award:
2021 Mobile Best of Discipline Pencil
Points:
90.00
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Sustainable Development Goals
Award:
2021 Sustainable Development Goals Pencil SDG Pencil
Points:
90.00
Client:
Good Humor
Title:
A New Jingle for a New Era
Category:
Best of Radio & Audio
Award:
2021 Radio & Audio Best of Discipline Pencil
Points:
90.00
Client:
City of Chicago
Title:
Boards of Change
Category:
Best of Design
Award:
2021 Design Best of Discipline Pencil
Points:
90.00
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Best of Interactive & Online
Award:
2021 Interactive & Online Best of Discipline Pencil
Points:
90.00
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Best of Out of Home
Award:
2021 Out of Home Best of Discipline Pencil
Points:
90.00
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Best of Experiential & Immersive
Award:
2021 Experiential & Immersive Best of Discipline Pencil
Points:
90.00
Client:
Sport England
Title:
This Girl Can
Category:
Fusion Pencil
Award:
2021 Fusion Pencil Fusion Pencil
Points:
90.00
Client:
Reckitt / Finish
Title:
Water Index
Category:
Green Pencil
Award:
2021 Green Pencil Green Pencil
Points:
90.00
Client:
An Nahar Newspaper
Title:
The New National Anthem Edition
Category:
Best of Print
Award:
2021 Print Best of Discipline Pencil
Points:
90.00
Client:
Mastercard
Title:
True Name
Category:
CMO Pencil
Award:
2021 CMO Pencil CMO Pencil
Points:
90.00
Client:
Mastercard
Title:
True Name
Category:
Best of IP & Products
Award:
2021 IP & Products Best of Discipline Pencil
Points:
90.00
Client:
Mastercard
Title:
True Name
Category:
Best of Public Relations
Award:
2021 Public Relations Best of Discipline Pencil
Points:
90.00
Client:
Change the Ref
Title:
The Unfinished Votes
Category:
Best of Health, Wellness & Pharma
Award:
2021 Health, Wellness & Pharma Best of Discipline Pencil
Points:
90.00
Client:
UN Women
Title:
The UNSeen Story
Category:
Sustainable Development Goals
Award:
2021 Sustainable Development Goals Pencil SDG Pencil
Points:
90.00
Client:
Telenor Pakistan
Title:
Naming the invisible by Digital Birth Registration
Category:
Sustainable Development Goals
Award:
2021 Sustainable Development Goals Pencil SDG Pencil
Points:
90.00
Client:
LEGO
Title:
Green Instructions
Category:
Green Pencil
Award:
2021 Green Pencil Green Pencil
Points:
90.00
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Best of Direct Marketing
Award:
2021 Direct Marketing Best of Discipline Pencil
Points:
90.00
Client:
Empowher NY
Title:
The Call
Category:
Fusion Pencil
Award:
2021 Fusion Pencil Fusion Pencil
Points:
90.00
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Best of Social Media
Award:
2021 Social Media Best of Discipline Pencil
Points:
90.00
Client:
Beats by Dr. Dre
Title:
You Love Me
Category:
Best of Film
Award:
2021 Film Best of Discipline Pencil
Points:
90.00
Client:
Talita
Title:
Call Girls
Category:
Custom / User-Generated Content
Award:
2021 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
H&M
Title:
H&M Looop
Category:
Spatial Design / Experiential & Immersive
Award:
2021 Design Gold Pencil
Points:
45.00
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Integrated Branding Campaign
Award:
2021 Integrated Gold Pencil
Points:
45.00
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Long Form Video / Single
Award:
2021 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Essity Bodyform/Libresse
Title:
#painstories
Category:
Storytelling
Award:
2021 Creative Use of Data Gold Pencil
Points:
45.00
Client:
Essity Bodyform/Libresse
Title:
#painstories
Category:
Creative Use of Data
Award:
2021 Digital Craft Gold Pencil
Points:
45.00
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Animation / Single
Award:
2021 Moving Image Craft Gold Pencil
Points:
45.00
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Sound Design
Award:
2021 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Online Community / Platform
Award:
2021 Interactive & Online Gold Pencil
Points:
45.00
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Film / Health & Wellness
Award:
2021 Health, Wellness & Pharma Gold Pencil
Points:
45.00
Client:
Macmillan Cancer Support
Title:
Whatever It Takes
Category:
Casting
Award:
2021 Moving Image Craft Gold Pencil
Points:
45.00
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Integrated PR Campaign
Award:
2021 Public Relations Gold Pencil
Points:
45.00
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Gold Pencil
Points:
45.00
Client:
Woojer
Title:
SICK BEATS
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Award:
2021 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
Woojer
Title:
SICK BEATS
Category:
Cross-Channel UX / UI / Digital / Physical
Award:
2021 Digital Craft Gold Pencil
Points:
45.00
Client:
Woojer
Title:
SICK BEATS
Category:
Experiential Radio & Audio
Award:
2021 Radio & Audio Gold Pencil
Points:
45.00
Client:
Woojer
Title:
SICK BEATS
Category:
Integrated Digital & Physical Product
Award:
2021 IP & Products Gold Pencil
Points:
45.00
Client:
Woojer
Title:
SICK BEATS
Category:
Digital / Use of Technology
Award:
2021 Health, Wellness & Pharma Gold Pencil
Points:
45.00
Client:
Woojer
Title:
SICK BEATS
Category:
Craft / Use of Sound
Award:
2021 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2021 Creative Effectiveness Gold Pencil
Points:
45.00
