The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
18299
Client
Title
Category
Award
Points
eco:Drive
Agency: AKQA / London Client: Fiat Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Points: 50.0
The Kinetic Sculpture for the BMW Museum, Munich
Agency: ART+COM / Berlin Client: BMW Group Category: Environmental Design / Single
Points: 50.0
The Best Job in the World
Agency: CumminsNitro Brisbane / South Brisbane Client: Tourism Queensland Category: Integrated Branding / Integrated Branding Campaign
Points: 50.0
Next Level
Agency: 72andSunny / Los Angeles Client: Nike Category: Cinema Advertising / Single - Maximum 3 minutes
Points: 25.0
JOURNEY TO SOUTH
Agency: ADK / Tokyo Client: Levi Strauss Japan Category: Branding / Booklet/Brochure
Points: 25.0
The Playground Barometer.
Agency: Åkestam Holst / 10387 Client: Playground Outdoor Equipment Stores Category: Banners - Fixed Space / Single
Points: 25.0
eco:Drive
Agency: AKQA / London Client: Fiat Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Points: 25.0
The Kinetic Sculpture for the BMW Museum, Munich
Agency: ART+COM / Berlin Client: BMW Group Category: Environmental Design / Single
Points: 25.0
Two Worlds
Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 25.0
Husky & Camel
Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Collateral Design / P.O.P. and In-Store - Single
Points: 25.0
Two Worlds
Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Collateral Design / P.O.P. and In-Store - Campaign
Points: 25.0
Two Worlds
Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: Chrysler Korea Category: Collateral / P.O.P. and In-Store - Campaign
Points: 25.0
AXE 100 Girls
Agency: BBH / New York Client: Unilever Category: Microsites / Corporate Image
Points: 25.0
Oasis Dig Out Your Soul - In the Streets
Agency: BBH / New York Client: NYC & Company and Warner Brothers Records Category: Innovation in Advertising & Marketing / Single
Points: 25.0
What goes around comes around
Agency: Big Ant International / New York Client: Global Coalition for Peace Category: Public Service/Non-Profit/Educational / Posters - Campaign
Points: 25.0
Axion Banner Concerts
Agency: Boondoggle / Leuven Client: Axion Category: Banners - Dynamic / Campaign
Points: 25.0
Offset the Evil
Agency: Clemenger BBDO / Sydney Client: Sega Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
WE Logo
Agency: COLLINS: / New York Client: The Alliance for Climate Protection Category: Branding / Logo/Trademark Design - Single Only
Points: 25.0
Domino's TiVo
Agency: Crispin Porter + Bogusky / Boulder Client: Domino's Pizza Category: Web Sites / E-Commerce
Points: 25.0
Whopper Sacrifice
Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Branded Applications / Web
Points: 25.0
The Best Job in the World
Agency: CumminsNitro Brisbane / South Brisbane Client: Tourism Queensland Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Our Song
Agency: Daddy / Göteborg Client: Telia Sonera Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Points: 25.0
Chase
Agency: DDB Canada / Vancouver / Vancouver Client: Midas Category: Consumer Television / :30/:25 - Single
Points: 25.0
COMING MOON
Agency: DENTSU INC. Tokyo / Tokyo Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD Category: Collateral Design / Posters - Campaign
Points: 25.0
NEWSPAPER to NEW PAPER
Agency: DENTSU INC.KANSAI / Osaka Client: Ichida Garden Category: Package Design / Campaign
Points: 25.0
Edible Visiting Card
Agency: Dizzy Design / Mumbai Client: Bombay Bakery Category: Corporate Identity / Corporate Identity - Single
Points: 25.0
The Great Schlep
Agency: Droga5 / New York Client: Jewish Council for Education & Reseach Category: Non-Broadcast / Single
Points: 25.0
The Great Schlep
Agency: Droga5 / New York Client: Jewish Council for Education & Research Category: Online Branded Content / Single
Points: 25.0
Million
Agency: Droga5 / New York Client: New York City Department of Education Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Points: 25.0
The Great Schlep
Agency: Droga5 / New York Client: Jewish Council for Education & Research Category: Integrated Branding Campaign / Interactive Only
Points: 25.0
Help the Honey Bees
Agency: Goodby Silverstein and Partners / San Francisco Client: Haagen-Dazs Category: Innovation in Advertising & Marketing / Single
Points: 25.0
Wario Land Shake It!
Agency: Goodby, Silverstein & Partners / San Francisco Client: Nintendo Category: Banners - Dynamic / Single
Points: 25.0
Hotel 626
Agency: Goodby, Silverstein & Partners / San Francisco Client: Doritos Category: Microsites / Product-Specific Subsites
Points: 25.0
Sprint NOW widget
Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Microsites / Product-Specific Subsites
Points: 25.0
GotMilk.com
Agency: Goodby, Silverstein & Partners / San Francisco Client: California Milk Processor Board Category: Web Sites / Corporate Image
Points: 25.0
Hotel 626
Agency: Goodby, Silverstein & Partners / San Francisco Client: Doritos Category: Brand Gaming / Online
Points: 25.0
Help the Honey Bees
Agency: Goodby, Silverstein and Partners / San Francisco Client: Haagen Dazs Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Google Search Tips
Agency: GREY Istanbul / Istanbul Client: Google Category: Consumer Radio / Single
Points: 25.0
Unbreakable Kiss Campaign
Agency: JWT / New York Client: Debeers Category: Integrated Branding Campaign / Interactive and Non-Interactive
Points: 25.0
Bruce Lee -Pingpong
Agency: JWT Beijing / Beijing Client: Nokia Category: Online Branded Content / Single
Points: 25.0
Bubblewrap
Agency: JWT Singapore / Singapore Client: Crown Relocations Category: Direct Mail / Single
Points: 25.0
The Photographic Adventures of Nick Turpin
Agency: Lean Mean Fighting Machine / London Client: Samsung Category: Microsites / Campaigns
Points: 25.0
Modernista.com
Agency: Modernista! / Boston Client: Modernista! Category: Self-Promotion / Websites
Points: 25.0
Full Apologies
Agency: Neiman Group / Harrisburg Client: Commonwealth of Pennsylvania Category: Public Service/Cultural Institutions/Educational / Websites
Points: 25.0
Save Trees-"Mouths-2"
Agency: Ogilvy & Mather / Mumbai Client: Sanctuary Category: Public Service/Non-Profit/Educational / Posters - Single
Points: 25.0
Go Miniman Go!
Agency: Pereira & O'Dell / San Francisco Client: LEGO Category: Web Sites / Blogs
Points: 25.0
Go Miniman Go!
Agency: Pereira & O'Dell / San Francisco Client: LEGO Category: Online Branded Content / Campaign
Points: 25.0
Balloonacy
Agency: POKE / London Client: Orange Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Points: 25.0
Nike Basketball Ballers Network
Agency: R/GA / New York Client: Nike Category: Web Sites / Community-driven and social networking
Points: 25.0
Client:
Fiat
Title:
eco:Drive
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Award:
2009 Interactive Best of Show Pencil
Points:
50.0
Client:
BMW Group
Title:
The Kinetic Sculpture for the BMW Museum, Munich
Category:
Environmental Design / Single
Award:
2009 Design Best of Show Pencil
Points:
50.0
Client:
Tourism Queensland
Title:
The Best Job in the World
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2009 Advertising Best of Show Pencil
Points:
50.0
Client:
Nike
Title:
Next Level
Category:
Cinema Advertising / Single - Maximum 3 minutes
Award:
2009 Advertising Gold Pencil
Points:
25.0
Client:
Levi Strauss Japan
Title:
JOURNEY TO SOUTH
Category:
Branding / Booklet/Brochure
Award:
2009 Design Gold Pencil
Points:
25.0
Client:
Playground Outdoor Equipment Stores
Title:
The Playground Barometer.
Category:
Banners - Fixed Space / Single
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Fiat
Title:
eco:Drive
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
BMW Group
Title:
The Kinetic Sculpture for the BMW Museum, Munich
Category:
Environmental Design / Single
Award:
2009 Design Gold Pencil
Points:
25.0
Client:
Chrysler Korea
Title:
Two Worlds
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2009 Advertising Gold Pencil
Points:
25.0
Client:
Chrysler Korea
Title:
Husky & Camel
Category:
Collateral Design / P.O.P. and In-Store - Single
Award:
2009 Design Gold Pencil
Points:
25.0
Client:
Chrysler Korea
Title:
Two Worlds
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Award:
2009 Design Gold Pencil
Points:
25.0
Client:
Chrysler Korea
Title:
Two Worlds
Category:
Collateral / P.O.P. and In-Store - Campaign
Award:
2009 Advertising Gold Pencil
Points:
25.0
Client:
Unilever
Title:
AXE 100 Girls
Category:
Microsites / Corporate Image
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
NYC & Company and Warner Brothers Records
Title:
Oasis Dig Out Your Soul - In the Streets
Category:
Innovation in Advertising & Marketing / Single
Award:
2009 Advertising Gold Pencil
Points:
25.0
Client:
Global Coalition for Peace
Title:
What goes around comes around
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Award:
2009 Design Gold Pencil
Points:
25.0
Client:
Axion
Title:
Axion Banner Concerts
Category:
Banners - Dynamic / Campaign
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Sega
Title:
Offset the Evil
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2009 Advertising Gold Pencil
Points:
25.0
Client:
The Alliance for Climate Protection
Title:
WE Logo
Category:
Branding / Logo/Trademark Design - Single Only
Award:
2009 Design Gold Pencil
Points:
25.0
Client:
Domino's Pizza
Title:
Domino's TiVo
Category:
Web Sites / E-Commerce
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Whopper Sacrifice
Category:
Branded Applications / Web
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Tourism Queensland
Title:
The Best Job in the World
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2009 Advertising Gold Pencil
Points:
25.0
Client:
Telia Sonera
Title:
Our Song
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Midas
Title:
Chase
Category:
Consumer Television / :30/:25 - Single
Award:
2009 Advertising Gold Pencil
Points:
25.0
Client:
MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD
Title:
COMING MOON
Category:
Collateral Design / Posters - Campaign
Award:
2009 Design Gold Pencil
Points:
25.0
Client:
Ichida Garden
Title:
NEWSPAPER to NEW PAPER
Category:
Package Design / Campaign
Award:
2009 Design Gold Pencil
Points:
25.0
Client:
Bombay Bakery
Title:
Edible Visiting Card
Category:
Corporate Identity / Corporate Identity - Single
Award:
2009 Design Gold Pencil
Points:
25.0
Client:
Jewish Council for Education & Reseach
Title:
The Great Schlep
Category:
Non-Broadcast / Single
Award:
2009 Advertising Gold Pencil
Points:
25.0
Client:
Jewish Council for Education & Research
Title:
The Great Schlep
Category:
Online Branded Content / Single
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
New York City Department of Education
Title:
Million
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Jewish Council for Education & Research
Title:
The Great Schlep
Category:
Integrated Branding Campaign / Interactive Only
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Haagen-Dazs
Title:
Help the Honey Bees
Category:
Innovation in Advertising & Marketing / Single
Award:
2009 Advertising Gold Pencil
Points:
25.0
Client:
Nintendo
Title:
Wario Land Shake It!
Category:
Banners - Dynamic / Single
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Doritos
Title:
Hotel 626
Category:
Microsites / Product-Specific Subsites
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Sprint
Title:
Sprint NOW widget
Category:
Microsites / Product-Specific Subsites
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
California Milk Processor Board
Title:
GotMilk.com
Category:
Web Sites / Corporate Image
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Doritos
Title:
Hotel 626
Category:
Brand Gaming / Online
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Haagen Dazs
Title:
Help the Honey Bees
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2009 Advertising Gold Pencil
Points:
25.0
Client:
Google
Title:
Google Search Tips
Category:
Consumer Radio / Single
Award:
2009 Advertising Gold Pencil
Points:
25.0
Client:
Coca-Cola
Title:
WE8
Category:
Package Design / Single
Award:
2009 Design Gold Pencil
Points:
25.0
Client:
Debeers
Title:
Unbreakable Kiss Campaign
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Nokia
Title:
Bruce Lee -Pingpong
Category:
Online Branded Content / Single
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Crown Relocations
Title:
Bubblewrap
Category:
Direct Mail / Single
Award:
2009 Design Gold Pencil
Points:
25.0
Client:
Samsung
Title:
The Photographic Adventures of Nick Turpin
Category:
Microsites / Campaigns
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Modernista!
Title:
Modernista.com
Category:
Self-Promotion / Websites
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Commonwealth of Pennsylvania
Title:
Full Apologies
Category:
Public Service/Cultural Institutions/Educational / Websites
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Sanctuary
Title:
Save Trees-"Mouths-2"
Category:
Public Service/Non-Profit/Educational / Posters - Single
Award:
2009 Design Gold Pencil
Points:
25.0
Client:
LEGO
Title:
Go Miniman Go!
Category:
Web Sites / Blogs
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
LEGO
Title:
Go Miniman Go!
Category:
Online Branded Content / Campaign
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Orange
Title:
Balloonacy
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Basketball Ballers Network
Category:
Web Sites / Community-driven and social networking
Award:
2009 Interactive Gold Pencil
Points:
25.0
