The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
18299
Client
Title
Category
Award
Points
Dear Bill
Agency: Go Welsh / Lancaster Client: Society of Design Category: Typography in Design / Single
Points: 50.0
Write the Future
Agency: Nike Comms Team Client: Nike Category: Integrated Branding / Integrated Branding Campaign
Points: 50.0
Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Campaign
Points: 50.0
Metallic Ink Underclothes
Agency: 4th Amendment Wear / Boulder Client: 4th Amendment Wear Category: Industrial Design/Product Design / Campaign
Points: 25.0
Metallic Ink Underclothes
Agency: 4th Amendment Wear / Boulder Client: 4th Amendment Wear Category: Innovation in Advertising / Campaign
Points: 25.0
The Johnny Cash Project
Agency: @radical.media / new york Client: American Recordings/Lost Highway Category: Websites & Microsites / Social Networks/ Community
Points: 25.0
The Sound of Green
Agency: Akestam Holst / 10387 Client: The Swedish Post Category: Websites & Microsites / Public Service/ Non-Profit
Points: 25.0
Music. See what it´s made of.
Agency: AlmapBBDO / São Paulo Client: Billboard Category: Collateral / Posters - Campaign
Points: 25.0
Mobility – Reflective Kinematronic
Agency: ART+COM / Berlin Client: Otto Bock HealthCare GmbH Category: Spatial Design / Indoor Spaces
Points: 25.0
Bold
Agency: BBDO / New York Client: Diageo/Guinness Category: Collateral Design / Posters - Single
Points: 25.0
Hairmoticons
Agency: BBDO Germany GmbH / Duesseldorf Client: Braun GmbH Category: Typography in Design / Campaign
Points: 25.0
Hairmoticons
Agency: BBDO Germany GmbH / Duesseldorf Client: Braun GmbH Category: Broadcast Design / Single
Points: 25.0
Fast Ball
Agency: BBH / New York Client: Google Category: Websites & Microsites / Branded Games
Points: 25.0
Chrome Speed Tests
Agency: BBH/New York and Google Creative Lab Client: Google Category: Non-Broadcast / Campaign
Points: 25.0
PAR
Agency: Blok Design / Toronto Client: Moxie Pictures Category: Publication Design / Book Layout Design
Points: 25.0
"Pulse of the City"
Agency: BlueMars-Gesellschaft fuer digitale Kommunikation mbH / Frankfurt Client: Chamber of Commerce Frankfurt, Germany Category: Spatial Design / Outdoor Spaces
Points: 25.0
Hardest Working Person in America
Agency: Creative Artists Agency / Los Angeles Client: Mitchum Category: Online Branded Entertainment / Campaign
Points: 25.0
Movie Mode
Agency: Crispin Porter + Bogusky / Boulder Client: Best Buy Category: Branded Applications /
Points: 25.0
Beetle’s Eye View
Agency: DDB China Group / Shanghai Client: VW Import-New Beetle Convertible Category: Collateral Design / Posters - Campaign
Points: 25.0
True Life Costs
Agency: DDB UK / London Client: Volkswagen UK Category: Websites & Microsites / Durable Goods
Points: 25.0
UNIQLO LUCKY LINE
Agency: Dentsu Inc. / Tokyo Client: UNIQLO Category: Websites & Microsites / Consumer Goods
Points: 25.0
UNIQLO LUCKY COUNTER
Agency: Dentsu Inc. / Tokyo Client: UNIQLO Category: Websites & Microsites / E-Commerce
Points: 25.0
The Force
Agency: Deutsch LA / Los Angeles Client: Volkswagen Category: Non-Broadcast / Single
Points: 25.0
The Cosmopolitan Digital Experience
Agency: Digital Kitchen / Chicago Client: The Cosmopolitan Hotel of Las Vegas Category: Spatial Design / Indoor Spaces
Points: 25.0
Decode Jay-Z with Bing
Agency: Droga5 / New York Client: Bing with Jay-Z Category: Out Of Home / Campaign
Points: 25.0
Decode Jay-Z with Bing
Agency: Droga5 / New York Client: Bing with Jay-Z Category: Innovation in Advertising / Campaign
Points: 25.0
Decode Jay-Z with Bing
Agency: Droga5 / New York Client: Bing with Jay-Z Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 25.0
Wine Labels
Agency: Eduardo del Fraile / Murcia Client: Index Book Category: Publication Design / Book Cover Design
Points: 25.0
Dirty Shorts -- The Prom Date
Agency: Energy BBDO / Chicago Client: Wrigley -- Orbit Category: Online Branded Entertainment /
Points: 25.0
Dos Equis Radio
Agency: Euro RSCG New York / New York Client: Dos Equis Category: Consumer Radio / Campaign
Points: 25.0
SHAPING ROOM
Agency: FIRM / Tokyo Client: SHAPING ROOM Category: Websites & Microsites / Corporate Website
Points: 25.0
PUMA Phone Packaging
Agency: GBH / London Client: PUMA Category: Package Design / Single
Points: 25.0
Dear Bill
Agency: Go Welsh / Lancaster Client: Society of Design Category: Typography in Design / Single
Points: 25.0
Google Demo Slam
Agency: Google / NY Client: Google Creative Lab Category: Websites & Microsites / Self-Promotion
Points: 25.0
IKEA. Unbox the banner: Back Panel
Agency: Grabarz & Partner / Hamburg Client: IKEA Deutschland GmbH & Co. KG Category: Interactive Advertising / Banners - Dynamic - Single
Points: 25.0
Belum Temengor Petition Campaign
Agency: Grey Kuala Lumpur / Kuala Lumpur Client: Malaysian Nature Society (MNS) Category: Public Service / Outdoor and Posters - Campaign
Points: 25.0
The Snowflake & The Bubble
Agency: iris / New York Client: Saks Fifth Avenue Category: Outdoor Design / Single
Points: 25.0
Pink Ponies
Agency: john st. advertising / Toronto Client: John St. Category: Online Films And Video / Self-Promotion - Single
Points: 25.0
MINI Getaway Stockholm
Agency: Jung von Matt / Stockholm Client: MINI/BMW Category: Mobile Applications/Sites / Branded Games
Points: 25.0
Save as WWF
Agency: Jung von Matt AG / Hamburg Client: WWF Deutschland Category: Innovation in Advertising / Single
Points: 25.0
Save as WWF
Agency: Jung von Matt AG / Hamburg Client: WWF Deutschland Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Points: 25.0
Sounds of Hamburg
Agency: Jung von Matt AG / Hamburg Client: Philharmoniker Hamburg Category: Websites & Microsites / Services
Points: 25.0
Burma
Agency: JWT / New York Client: Human Rights Watch Category: Public Service / Outdoor and Posters - Single
Points: 25.0
James Ready Cap Recall
Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Collateral / Promotion (Agencies creating work for individuals)
Points: 25.0
Screen Off Campaign
Agency: Lowe Indonesia / Jakarta Client: UNICEF Category: Public Service / Television - Campaign
Points: 25.0
The Wilderness Downtown
Agency: Milk+Koblin / New York Client: Arcade Fire/Google Category: Craft / Interface Design
Points: 25.0
Real Good Experiment
Agency: mono / minneapolis Client: Blu Dot Category: Other Branded Entertainment /
Points: 25.0
Target Kaleidoscopic Fashion Spectacular
Agency: Mother / New York Client: Target Category: Out Of Home / Single
Points: 25.0
Target Kaleidoscopic Fashion Spectacular
Agency: Mother / New York Client: Target Category: Events and Installations /
Points: 25.0
MTV Redesign
Agency: MTV Networks / New York Client: MTV Category: Broadcast Design / Campaign
Points: 25.0
Client:
Society of Design
Title:
Dear Bill
Category:
Typography in Design / Single
Award:
2011 Design Best of Show Pencil
Points:
50.0
Client:
Nike
Title:
Write the Future
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Best of Show Pencil
Points:
50.0
Client:
Old Spice
Title:
Old Spice Response Campaign
Category:
Interactive Advertising / Other Interactive Media - Campaign
Award:
2011 Interactive Best of Show Pencil
Points:
50.0
Client:
4th Amendment Wear
Title:
Metallic Ink Underclothes
Category:
Industrial Design/Product Design / Campaign
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
4th Amendment Wear
Title:
Metallic Ink Underclothes
Category:
Innovation in Advertising / Campaign
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
American Recordings/Lost Highway
Title:
The Johnny Cash Project
Category:
Websites & Microsites / Social Networks/ Community
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
The Swedish Post
Title:
The Sound of Green
Category:
Websites & Microsites / Public Service/ Non-Profit
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Billboard
Title:
Music. See what it´s made of.
Category:
Collateral / Posters - Campaign
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Otto Bock HealthCare GmbH
Title:
Mobility – Reflective Kinematronic
Category:
Spatial Design / Indoor Spaces
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Diageo/Guinness
Title:
Bold
Category:
Collateral Design / Posters - Single
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Braun GmbH
Title:
Hairmoticons
Category:
Typography in Design / Campaign
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Braun GmbH
Title:
Hairmoticons
Category:
Broadcast Design / Single
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Google
Title:
Fast Ball
Category:
Websites & Microsites / Branded Games
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Google
Title:
Chrome Speed Tests
Category:
Non-Broadcast / Campaign
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Moxie Pictures
Title:
PAR
Category:
Publication Design / Book Layout Design
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Chamber of Commerce Frankfurt, Germany
Title:
"Pulse of the City"
Category:
Spatial Design / Outdoor Spaces
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Mitchum
Title:
Hardest Working Person in America
Category:
Online Branded Entertainment / Campaign
Award:
2011 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Best Buy
Title:
Movie Mode
Category:
Branded Applications /
Award:
2011 Branded Entertainment Gold Pencil
Points:
25.0
Client:
VW Import-New Beetle Convertible
Title:
Beetle’s Eye View
Category:
Collateral Design / Posters - Campaign
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Volkswagen UK
Title:
True Life Costs
Category:
Websites & Microsites / Durable Goods
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
UNIQLO
Title:
UNIQLO LUCKY LINE
Category:
Websites & Microsites / Consumer Goods
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
UNIQLO
Title:
UNIQLO LUCKY COUNTER
Category:
Websites & Microsites / E-Commerce
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
The Force
Category:
Non-Broadcast / Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
The Cosmopolitan Hotel of Las Vegas
Title:
The Cosmopolitan Digital Experience
Category:
Spatial Design / Indoor Spaces
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Bing with Jay-Z
Title:
Decode Jay-Z with Bing
Category:
Out Of Home / Campaign
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Bing with Jay-Z
Title:
Decode Jay-Z with Bing
Category:
Innovation in Advertising / Campaign
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Bing with Jay-Z
Title:
Decode Jay-Z with Bing
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Index Book
Title:
Wine Labels
Category:
Publication Design / Book Cover Design
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Wrigley -- Orbit
Title:
Dirty Shorts -- The Prom Date
Category:
Online Branded Entertainment /
Award:
2011 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Dos Equis
Title:
Dos Equis Radio
Category:
Consumer Radio / Campaign
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
SHAPING ROOM
Title:
SHAPING ROOM
Category:
Websites & Microsites / Corporate Website
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
PUMA
Title:
PUMA Phone Packaging
Category:
Package Design / Single
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Society of Design
Title:
Dear Bill
Category:
Typography in Design / Single
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Google Creative Lab
Title:
Google Demo Slam
Category:
Websites & Microsites / Self-Promotion
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
IKEA Deutschland GmbH & Co. KG
Title:
IKEA. Unbox the banner: Back Panel
Category:
Interactive Advertising / Banners - Dynamic - Single
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Malaysian Nature Society (MNS)
Title:
Belum Temengor Petition Campaign
Category:
Public Service / Outdoor and Posters - Campaign
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
Saks Fifth Avenue
Title:
The Snowflake & The Bubble
Category:
Outdoor Design / Single
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
John St.
Title:
Pink Ponies
Category:
Online Films And Video / Self-Promotion - Single
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
MINI/BMW
Title:
MINI Getaway Stockholm
Category:
Mobile Applications/Sites / Branded Games
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
WWF Deutschland
Title:
Save as WWF
Category:
Innovation in Advertising / Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
WWF Deutschland
Title:
Save as WWF
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Philharmoniker Hamburg
Title:
Sounds of Hamburg
Category:
Websites & Microsites / Services
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Human Rights Watch
Title:
Burma
Category:
Public Service / Outdoor and Posters - Single
Award:
2011 Design Gold Pencil
Points:
25.0
Client:
James Ready
Title:
James Ready Cap Recall
Category:
Collateral / Promotion (Agencies creating work for individuals)
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
UNICEF
Title:
Screen Off Campaign
Category:
Public Service / Television - Campaign
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Arcade Fire/Google
Title:
The Wilderness Downtown
Category:
Craft / Interface Design
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Blu Dot
Title:
Real Good Experiment
Category:
Other Branded Entertainment /
Award:
2011 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Target
Title:
Target Kaleidoscopic Fashion Spectacular
Category:
Out Of Home / Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Target
Title:
Target Kaleidoscopic Fashion Spectacular
Category:
Events and Installations /
Award:
2011 Branded Entertainment Gold Pencil
Points:
25.0
Client:
MTV
Title:
MTV Redesign
Category:
Broadcast Design / Campaign
Award:
2011 Design Gold Pencil
Points:
25.0
