The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
18299
Client
Title
Category
Award
Points
MFCEO
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Films & Video / Long Form - Single
Points: 50.0
Chipotle's Back to the Start
Agency: Creative Artists Agency / Los Angeles Client: Chipotle Category: Music
Points: 50.0
A new warrior
Agency: DDB, Paris / Paris Client: Greenpeace Category: Websites / E-Commerce
Points: 50.0
Little Marina
Agency: Mother New York / NY Client: Target Category: Experiential Advertising / Installations
Points: 50.0
The Solar Annual Report 2011
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Craft / Printing and Paper Craft - Single
Points: 50.0
The Web Is What You Make Of It
Agency: BBH / New York Client: Google Category: Online Films & Video / Short Form - Series/Episodes
Points: 30.0
MFCEO
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Branded Entertainment / Long-form
Points: 25.0
MFCEO
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Films & Video / Long Form - Single
Points: 25.0
MFCEO
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Non-Broadcast / Online
Points: 25.0
MFCEO
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Branded Content / Online
Points: 25.0
MFCEO
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Integrated Branding / Consumer Campaign
Points: 25.0
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Cinema Advertising / Long Form - :90 and Over - Single
Points: 25.0
LIVING MASTERPIECE
Agency: Abbott Mead Vickers BBDO / London Client: GE Category: Sustainability in Design / Single or Campaign
Points: 25.0
ESCAPE THE MAP
Agency: Abbott Mead Vickers BBDO / London Client: MERCEDES BENZ Category: Gaming / Online gaming
Points: 25.0
Dig Deeper
Agency: BBDO / New York Client: HBO Category: Online Branded Entertainment / Short-form
Points: 25.0
Hotel Bar
Agency: BBDO / New York Client: HBO/Eastbound and Down Category: Consumer Radio / Single
Points: 25.0
Eastbound and Down Radio Campaign
Agency: BBDO / New York Client: HBO Category: Consumer Radio / Campaign
Points: 25.0
EBALL
Agency: BBDO Proximity Berlin / Duesseldorf Client: Daimler AG Category: Out Of Home / Digital / Electronic - Single or Campaign
Points: 25.0
EBALL
Agency: BBDO Proximity Berlin / Duesseldorf Client: Daimler AG Category: Innovation in Advertising / Single or Campaign
Points: 25.0
Touch the Rainbow
Agency: BBDO Toronto / Toronto Client: Wrigley Canada Category: Online Films & Video / Short Form - Series/Episodes
Points: 25.0
For Browsing Only
Agency: Beautiful / Singapore Client: The Browsing Copy Project Category: Branding / Booklet/Brochure
Points: 25.0
The Bear
Agency: BETC / Paris Client: CANAL+ Category: Cinema Advertising / Short Form - Under :90 - Single
Points: 25.0
Curb Your Enthusiasm
Agency: Brand Arc / Los Angeles Client: Toyota Category: Television / Scripted series
Points: 25.0
Rear View Girls - Los Angeles
Agency: Colenso BBDO / Auckland Client: Levi Strauss & Co, San Francisco Category: Online Films & Video / Short Form - Single
Points: 25.0
Whopper Lust
Agency: CP+B / Boulder Client: Burger King Category: Branded Content / Games
Points: 25.0
Autodance
Agency: CP+B / Gothenburg Client: Ubisoft Category: Mobile Applications/Sites / Branded Games
Points: 25.0
Small Business Gets an Official Day
Agency: CP+B/Digitas / Boulder Client: American Express Category: Brand Transformation / Single
Points: 25.0
Chipotle's Back to the Start
Agency: Creative Artists Agency / Los Angeles Client: Chipotle Category: Music
Points: 25.0
TAMIYA CALENDAR
Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok Client: SIAM TAMIYA Category: Collateral Design / Promotion
Points: 25.0
Drive the Dream
Agency: David&Goliath / El Segundo Client: Kia Motors America Category: Consumer Television / Over 60 second - Single
Points: 25.0
GIFT A LIFE
Agency: DDB Dubai / Dubai Client: COMMITTEE OF ORGAN DONATION IN LEBANON Category: Branding / Logo Design
Points: 25.0
GIFT A LIFE
Agency: DDB Dubai / Dubai Client: COMMITTEE OF ORGAN DONATION IN LEBANON Category: Corporate Identity / Individual Item
Points: 25.0
Iconic
Agency: DDB MUDRA GROUP / MUMBAI Client: Volkswagen Category: Collateral Design / Posters - Single
Points: 25.0
A new warrior
Agency: DDB, Paris / Paris Client: Greenpeace Category: Websites / Public Service/Non-Profit
Points: 25.0
A new warrior
Agency: DDB, Paris / Paris Client: Greenpeace Category: Websites / E-Commerce
Points: 25.0
Billboard powered by oranges
Agency: DDB, Paris / Paris Client: Tropicana Category: Events and Installations
Points: 25.0
Magic
Agency: Dentsu / Drill / PARTY / Tokyo Client: Menicon Co.,Ltd. Category: Package Design / Package Design - Campaign
Points: 25.0
Your Second Shot
Agency: Dentsu America / Harrison Client: Canon PowerShot Category: Online Branded Entertainment / Short-form
Points: 25.0
The Ultra Asian
Agency: DENTSU INC. / Minato-ku Client: Yoshida Hideo Memorial Foundation Category: Collateral Design / Posters - Campaign
Points: 25.0
Michael
Agency: Deutsch / Los Angeles Client: Sony Computer Entertainment America Category: Online Films & Video / Short Form - Single
Points: 25.0
Your Mom Hates Dead Space 2
Agency: Draftfcb San Francisco / San Francisco Client: Electronic Arts Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 25.0
Legend
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Leica Category: Collateral Design / P.O.P. and In-Store - Campaign
Points: 25.0
UNHATE
Agency: Fabrica, 72andSunny NL Client: United Colors of Benetton Category: Public Service / Outdoor and Posters - Campaign
Points: 25.0
UNHATE
Agency: Fabrica, 72andSunny NL Client: United Colors of Benetton Category: Integrated Branding / Public Service Campaign
Points: 25.0
TRAM SIGHTSEEING
Agency: Forsman & Bodenfors / Gothenburg Client: VÄSTTRAFIK Category: Mobile Applications/Sites / Services
Points: 25.0
Sonic Launch
Agency: Goodby, Silverstein and Partners / San Francisco Client: Chevrolet Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 25.0
ROME - 3 Dreams of Black
Agency: Google Creative Lab / New York Client: Google Category: Interactive Advertising / Other Interactive Media - Single
Points: 25.0
ROME - 3 Dreams of Black
Agency: Google Creative Lab / New York Client: Google Category: Craft / Animation/Motion Graphics
Points: 25.0
Trojan shirt
Agency: Grabarz & Partner WA GmbH / Hamburg Client: EXIT Deutschland Category: Public Service / Collateral - Single
Points: 25.0
Vending Machine
Agency: Grey Group - China / Shanghai Client: World kitchen Category: Out Of Home / Transit & Outdoor Installations - Single
Points: 25.0
Client:
K-Swiss
Title:
MFCEO
Category:
Online Films & Video / Long Form - Single
Award:
2012 Interactive Best of Show Pencil
Points:
50.0
Client:
Chipotle
Title:
Chipotle's Back to the Start
Category:
Music
Award:
2012 Branded Entertainment Best of Show Pencil
Points:
50.0
Client:
Greenpeace
Title:
A new warrior
Category:
Websites / E-Commerce
Award:
2012 Interactive Best of Show Pencil
Points:
50.0
Client:
Target
Title:
Little Marina
Category:
Experiential Advertising / Installations
Award:
2012 Advertising Best of Show Pencil
Points:
50.0
Client:
Austria Solar - Verein zur Förderung der thermischen Solarenergie
Title:
The Solar Annual Report 2011
Category:
Craft / Printing and Paper Craft - Single
Award:
2012 Design Best of Show Pencil
Points:
50.0
Client:
Google
Title:
The Web Is What You Make Of It
Category:
Online Films & Video / Short Form - Series/Episodes
Award:
2012 Interactive Silver Pencil
Points:
30.0
Client:
K-Swiss
Title:
MFCEO
Category:
Online Branded Entertainment / Long-form
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
K-Swiss
Title:
MFCEO
Category:
Online Films & Video / Long Form - Single
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
K-Swiss
Title:
MFCEO
Category:
Non-Broadcast / Online
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
K-Swiss
Title:
MFCEO
Category:
Branded Content / Online
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
K-Swiss
Title:
MFCEO
Category:
Integrated Branding / Consumer Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
GE
Title:
LIVING MASTERPIECE
Category:
Sustainability in Design / Single or Campaign
Award:
2012 Design Gold Pencil
Points:
25.0
Client:
MERCEDES BENZ
Title:
ESCAPE THE MAP
Category:
Gaming / Online gaming
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
HBO
Title:
Dig Deeper
Category:
Online Branded Entertainment / Short-form
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
HBO/Eastbound and Down
Title:
Hotel Bar
Category:
Consumer Radio / Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
HBO
Title:
Eastbound and Down Radio Campaign
Category:
Consumer Radio / Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Daimler AG
Title:
EBALL
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Daimler AG
Title:
EBALL
Category:
Innovation in Advertising / Single or Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Wrigley Canada
Title:
Touch the Rainbow
Category:
Online Films & Video / Short Form - Series/Episodes
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
The Browsing Copy Project
Title:
For Browsing Only
Category:
Branding / Booklet/Brochure
Award:
2012 Design Gold Pencil
Points:
25.0
Client:
CANAL+
Title:
The Bear
Category:
Cinema Advertising / Short Form - Under :90 - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Toyota
Title:
Curb Your Enthusiasm
Category:
Television / Scripted series
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Levi Strauss & Co, San Francisco
Title:
Rear View Girls - Los Angeles
Category:
Online Films & Video / Short Form - Single
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Whopper Lust
Category:
Branded Content / Games
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Ubisoft
Title:
Autodance
Category:
Mobile Applications/Sites / Branded Games
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
American Express
Title:
Small Business Gets an Official Day
Category:
Brand Transformation / Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Chipotle
Title:
Chipotle's Back to the Start
Category:
Music
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
SIAM TAMIYA
Title:
TAMIYA CALENDAR
Category:
Collateral Design / Promotion
Award:
2012 Design Gold Pencil
Points:
25.0
Client:
Kia Motors America
Title:
Drive the Dream
Category:
Consumer Television / Over 60 second - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
COMMITTEE OF ORGAN DONATION IN LEBANON
Title:
GIFT A LIFE
Category:
Branding / Logo Design
Award:
2012 Design Gold Pencil
Points:
25.0
Client:
COMMITTEE OF ORGAN DONATION IN LEBANON
Title:
GIFT A LIFE
Category:
Corporate Identity / Individual Item
Award:
2012 Design Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
Iconic
Category:
Collateral Design / Posters - Single
Award:
2012 Design Gold Pencil
Points:
25.0
Client:
Greenpeace
Title:
A new warrior
Category:
Websites / Public Service/Non-Profit
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Greenpeace
Title:
A new warrior
Category:
Websites / E-Commerce
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Tropicana
Title:
Billboard powered by oranges
Category:
Events and Installations
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Menicon Co.,Ltd.
Title:
Magic
Category:
Package Design / Package Design - Campaign
Award:
2012 Design Gold Pencil
Points:
25.0
Client:
Canon PowerShot
Title:
Your Second Shot
Category:
Online Branded Entertainment / Short-form
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Yoshida Hideo Memorial Foundation
Title:
The Ultra Asian
Category:
Collateral Design / Posters - Campaign
Award:
2012 Design Gold Pencil
Points:
25.0
Client:
Sony Computer Entertainment America
Title:
Michael
Category:
Online Films & Video / Short Form - Single
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Electronic Arts
Title:
Your Mom Hates Dead Space 2
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Leica
Title:
Legend
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Award:
2012 Design Gold Pencil
Points:
25.0
Client:
United Colors of Benetton
Title:
UNHATE
Category:
Public Service / Outdoor and Posters - Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
United Colors of Benetton
Title:
UNHATE
Category:
Integrated Branding / Public Service Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
VÄSTTRAFIK
Title:
TRAM SIGHTSEEING
Category:
Mobile Applications/Sites / Services
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Chevrolet
Title:
Sonic Launch
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Google
Title:
ROME - 3 Dreams of Black
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Google
Title:
ROME - 3 Dreams of Black
Category:
Craft / Animation/Motion Graphics
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
EXIT Deutschland
Title:
Trojan shirt
Category:
Public Service / Collateral - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
World kitchen
Title:
Vending Machine
Category:
Out Of Home / Transit & Outdoor Installations - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
