The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
18299
Client
Title
Category
Award
Points
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York Client: Adidas Category: Physical Items
Points: 100.0
The Flip
Agency: We Are Unlimited / Chicago Client: McDonald's Category: Spaces & Immersive / Brand Installations
Points: 100.0
The Flip
Agency: We Are Unlimited / Chicago Client: McDonald's Category: Integrated Campaign
Points: 100.0
The Flip
Agency: We Are Unlimited / Chicago Client: McDonald's Category: Brand Transformation
Points: 100.0
The Flip
Agency: We Are Unlimited / Chicago Client: McDonald's Category: Promotional / Collateral / Promotional Items
Points: 100.0
The Flip
Agency: We Are Unlimited / Chicago Client: McDonald's Category: Branding / Brand Installations
Points: 100.0
The Flip
Agency: We Are Unlimited / Chicago Client: McDonald's Category: Out-of-Home / Experiential & Installations - Single
Points: 100.0
The Flip
Agency: We Are Unlimited / Chicago Client: McDonald's Category: Experiential / Environmental / Out of Home - Single
Points: 100.0
Christmas by John Lewis & Partners
Agency: adam&eveDDB / London Client: John Lewis & Partners Category: Penta Pencil
Points: 75.0
Corruption Detector
Agency: Grey Brasil / SÃO PAULO Client: Reclame Aqui Category: Craft - Web UX / UI / User Experience
Points: 75.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland Client: Nike Category: Integrated Campaign
Points: 75.0
The Flip
Agency: We Are Unlimited / Chicago Client: McDonald's Category: Out of Home / P.O.P. & In-Store
Points: 60.0
The Flip
Agency: We Are Unlimited / Chicago Client: McDonald's Category: Out-of-Home / P.O.P. & In-Store - Single
Points: 60.0
The Flip
Agency: We Are Unlimited / Chicago Client: McDonald's Category: Events & Competitions
Points: 60.0
Westworld: The Maze
Agency: 360i / New York Client: HBO Category: Craft - Visual & Audio Craft / Sound
Points: 50.0
#TrollingIsUgly
Agency: adam&eveDDB / London Client: The Cybersmile Foundation Category: Influencer Marketing / Single Channel
Points: 50.0
Project Revoice
Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Innovation in Radio & Audio
Points: 50.0
Broadway the Rainbow
Agency: DDB / Chicago Client: Mars Wrigley Confectionery Category: Experiential / Live Events
Points: 50.0
Game of Thrones x Bud Light - Joust
Agency: Droga5 / New York Client: HBO x Bud Light Category: Short Form Video / Single
Points: 50.0
The Truth Is Worth It
Agency: Droga5 / New York Client: The New York Times Category: Online Films & Video / Varying Length Campaign
Points: 50.0
The Whopper Detour
Agency: FCB / New York Client: Burger King Category: Use of Technology
Points: 50.0
BLINK TEST
Agency: J. Walter Thompson / India Client: Jimmy Nelson Foundation Category: Craft / Photography
Points: 50.0
Legal-ade
Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Media Relations
Points: 50.0
Football Decoded
Agency: McCann / London Client: Microsoft / Xbox Category: Creative Use of Data / Real-Time
Points: 50.0
Insta Novels
Agency: Mother / New York Client: The New York Public Library Category: Digital Design
Points: 50.0
My Line
Agency: MULLENLOWE SSP3 / Bogotá Client: Ministry of Technology & Communication of Colombia Category: Use of Technology
Points: 50.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá Client: Aeromexico Category: Digital & Online / Social Media & Viral Marketing - Single
Points: 50.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá Client: Aeromexico Category: Non-traditional & Guerrilla Marketing
Points: 50.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá Client: Aeromexico Category: Online Video / Online-only Video - Single
Points: 50.0
KINGO. affordable solar energy on demand
Agency: Ogilvy Colombia / Bogotá Client: KINGO Category: Craft - Use of Digital Devices / Smart Devices & Platforms
Points: 50.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá Client: Aeromexico Category: Media Relations
Points: 50.0
DEISEL GO WITH THE FAKE
Agency: Publicis / New York Client: Diesel Category: Non-traditional & Guerrilla Marketing
Points: 50.0
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Creative Use of Data / Storytelling
Points: 50.0
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Online Video / Interactive Video
Points: 50.0
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Gaming / Branded Games
Points: 50.0
DEISEL GO WITH THE FAKE
Agency: Publicis Italy / Milan Client: Diesel Category: Spaces & Immersive / Brand Installations
Points: 50.0
DEISEL GO WITH THE FAKE
Agency: Publicis Italy / Milan Client: Diesel Category: Experiential / Brand Installations
Points: 50.0
Hope
Agency: Sra Rushmore SA / Madrid Client: International Committee of the Red Cross Category: Craft - Writing / Single
Points: 50.0
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York Client: Adidas Category: Out-of-Home / Experiential & Installations - Single
Points: 50.0
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York Client: Adidas Category: Physical Items
Points: 50.0
Unboxing the Truth
Agency: TBWA\Chiat\Day / New York Client: Thomson Reuters Corporation Category: Innovation in Branded Entertainment
Points: 50.0
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Short Form Video / Single
Points: 50.0
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Craft - Visual & Audio Craft / Animation
Points: 50.0
adDRESS_THE_FUTURE
Agency: VIRTUE / Copenhagen Client: Carlings Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Points: 50.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland Client: Nike Category: Integrated Campaign
Points: 50.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland Client: Nike Category: Creative Effectiveness / Single Country or Region
Points: 50.0
Client:
Adidas
Title:
Billie Jean King Your Shoes
Category:
Physical Items
Award:
2019 Direct Marketing Best of Discipline Pencil
Points:
100.0
Client:
McDonald's
Title:
The Flip
Category:
Spaces & Immersive / Brand Installations
Award:
2019 Experiential & Immersive Gold Pencil
Points:
100.0
Client:
McDonald's
Title:
The Flip
Category:
Integrated Campaign
Award:
2019 Integrated Gold Pencil
Points:
100.0
Client:
McDonald's
Title:
The Flip
Category:
Brand Transformation
Award:
2019 Integrated Gold Pencil
Points:
100.0
Client:
McDonald's
Title:
The Flip
Category:
Promotional / Collateral / Promotional Items
Award:
2019 Print & Outdoor Gold Pencil
Points:
100.0
Client:
McDonald's
Title:
The Flip
Category:
Branding / Brand Installations
Award:
2019 Design Gold Pencil
Points:
100.0
Client:
McDonald's
Title:
The Flip
Category:
Out-of-Home / Experiential & Installations - Single
Award:
2019 Print & Outdoor Gold Pencil
Points:
100.0
Client:
McDonald's
Title:
The Flip
Category:
Experiential / Environmental / Out of Home - Single
Award:
2019 Design Gold Pencil
Points:
100.0
Client:
John Lewis & Partners
Title:
Christmas by John Lewis & Partners
Category:
Penta Pencil
Award:
2019 Penta Pencil Penta Pencil
Points:
75.0
Client:
Reclame Aqui
Title:
Corruption Detector
Category:
Craft - Web UX / UI / User Experience
Award:
2019 Digital Craft Gold Pencil
Points:
75.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Integrated Campaign
Award:
2019 Integrated Best of Show Pencil
Points:
75.0
Client:
McDonald's
Title:
The Flip
Category:
Out of Home / P.O.P. & In-Store
Award:
2019 Direct Marketing Silver Pencil
Points:
60.0
Client:
McDonald's
Title:
The Flip
Category:
Out-of-Home / P.O.P. & In-Store - Single
Award:
2019 Print & Outdoor Silver Pencil
Points:
60.0
Client:
McDonald's
Title:
The Flip
Category:
Brand Voice
Award:
2019 Public Relations Silver Pencil
Points:
60.0
Client:
McDonald's
Title:
The Flip
Category:
Events & Competitions
Award:
2019 Experiential & Immersive Silver Pencil
Points:
60.0
Client:
HBO
Title:
Westworld: The Maze
Category:
Craft - Visual & Audio Craft / Sound
Award:
2019 Digital Craft Best of Discipline Pencil
Points:
50.0
Client:
The Cybersmile Foundation
Title:
#TrollingIsUgly
Category:
Influencer Marketing / Single Channel
Award:
2019 Social Influencer Marketing Best of Discipline Pencil
Points:
50.0
Client:
Essity
Title:
Viva La Vulva
Category:
Branded Content
Award:
2019 Health, Wellness & Pharma Best of Discipline Pencil
Points:
50.0
Client:
The ALS Association
Title:
Project Revoice
Category:
Innovation in Radio & Audio
Award:
2019 Radio & Audio Best of Discipline Pencil
Points:
50.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Experiential / Live Events
Award:
2019 Branded Entertainment Best of Discipline Pencil
Points:
50.0
Client:
HBO x Bud Light
Title:
Game of Thrones x Bud Light - Joust
Category:
Short Form Video / Single
Award:
2019 Branded Entertainment Gold Pencil
Points:
50.0
Client:
The New York Times
Title:
The Truth Is Worth It
Category:
Online Films & Video / Varying Length Campaign
Award:
2019 Film Best of Discipline Pencil
Points:
50.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Use of Technology
Award:
2019 Experiential & Immersive Best of Discipline Pencil
Points:
50.0
Client:
Huawei
Title:
Story Sign
Category:
Digital Product
Award:
2019 Intellectual Property Best of Discipline Pencil
Points:
50.0
Client:
Jimmy Nelson Foundation
Title:
BLINK TEST
Category:
Craft / Photography
Award:
2019 Design Gold Pencil
Points:
50.0
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Media Relations
Award:
2019 Public Relations Best of Discipline Pencil
Points:
50.0
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Creative Use of Data / Real-Time
Award:
2019 Creative Use of Data Best of Discipline Pencil
Points:
50.0
Client:
The New York Public Library
Title:
Insta Novels
Category:
Digital Design
Award:
2019 Design Best of Discipline Pencil
Points:
50.0
Client:
Ministry of Technology & Communication of Colombia
Title:
My Line
Category:
Use of Technology
Award:
2019 Mobile Best of Discipline Pencil
Points:
50.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Digital & Online / Social Media & Viral Marketing - Single
Award:
2019 Direct Marketing Gold Pencil
Points:
50.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Gold Pencil
Points:
50.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Online Video / Online-only Video - Single
Award:
2019 Interactive & Online Gold Pencil
Points:
50.0
Client:
KINGO
Title:
KINGO. affordable solar energy on demand
Category:
Craft - Use of Digital Devices / Smart Devices & Platforms
Award:
2019 Digital Craft Gold Pencil
Points:
50.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Media Relations
Award:
2019 Public Relations Gold Pencil
Points:
50.0
Client:
Diesel
Title:
DEISEL GO WITH THE FAKE
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Gold Pencil
Points:
50.0
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Creative Use of Data / Storytelling
Award:
2019 Creative Use of Data Gold Pencil
Points:
50.0
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Online Video / Interactive Video
Award:
2019 Interactive & Online Gold Pencil
Points:
50.0
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Gaming / Branded Games
Award:
2019 Interactive & Online Gold Pencil
Points:
50.0
Client:
Diesel
Title:
DEISEL GO WITH THE FAKE
Category:
Spaces & Immersive / Brand Installations
Award:
2019 Experiential & Immersive Gold Pencil
Points:
50.0
Client:
Diesel
Title:
DEISEL GO WITH THE FAKE
Category:
Experiential / Brand Installations
Award:
2019 Direct Marketing Gold Pencil
Points:
50.0
Client:
International Committee of the Red Cross
Title:
Hope
Category:
Craft - Writing / Single
Award:
2019 Moving Image Craft Best of Discipline Pencil
Points:
50.0
Client:
Adidas
Title:
Billie Jean King Your Shoes
Category:
Out-of-Home / Experiential & Installations - Single
Award:
2019 Print & Outdoor Gold Pencil
Points:
50.0
Client:
Adidas
Title:
Billie Jean King Your Shoes
Category:
Physical Items
Award:
2019 Direct Marketing Gold Pencil
Points:
50.0
Client:
Thomson Reuters Corporation
Title:
Unboxing the Truth
Category:
Innovation in Branded Entertainment
Award:
2019 Branded Entertainment Gold Pencil
Points:
50.0
Client:
Apple
Title:
Share Your Gifts
Category:
Short Form Video / Single
Award:
2019 Branded Entertainment Gold Pencil
Points:
50.0
Client:
Apple
Title:
Share Your Gifts
Category:
Craft - Visual & Audio Craft / Animation
Award:
2019 Digital Craft Gold Pencil
Points:
50.0
Client:
Carlings
Title:
adDRESS_THE_FUTURE
Category:
Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Award:
2019 Interactive & Online Best of Discipline Pencil
Points:
50.0
Client:
Wendy's
Title:
webeefin?
Category:
Audio
Award:
2019 Branded Entertainment Gold Pencil
Points:
50.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Integrated Campaign
Award:
2019 Integrated Best of Discipline Pencil
Points:
50.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Best of Discipline Pencil
Points:
50.0
