The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
18299
Client
Title
Category
Award
Points
Subservient Chicken
Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding Campaign
Points: 50.0
Grrr
Agency: Wieden+Kennedy / London Client: Honda Category: Consumer Television / Consumer Television Over :30 Single
Points: 50.0
Light Bulb
Agency: Abbott Mead Vickers BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Points: 25.0
8 Seconds
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Points: 25.0
the detroit issue
Agency: Bartle Bogle Hegarty / New York Client: BIG magazine Category: Publication Design / Consumer Magazine Full Issue
Points: 25.0
French Good Grades Poster Series
Agency: Charles S. Anderson Design Company / Minneapolis Client: French Paper Company Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Points: 25.0
Virgin PPV
Agency: Crispin Porter + Bogusky / Miami Client: Virgin Category: Non-Broadcast / Non-Broadcast: Cinema
Points: 25.0
Subservient Chicken
Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding Campaign
Points: 25.0
Haircut
Agency: Crispin Porter + Bogusky / Miami Client: Virgin Category: Banners / Banner - Single
Points: 25.0
Subservient Chicken
Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 25.0
Dr. Angus
Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding Campaign
Points: 25.0
Pro Helvetia 2005 Programme
Agency: Daddy buy me a Pony a 9November Union Company / CAPE TOWN Client: Pro Helvetia ( Swiss arts Council) Category: Direct Mail / Direct Mail: Single
Points: 25.0
Roommates
Agency: DDB Canada / Vancouver Client: BC SPCA Category: Public Service/Political / Public Service/Political Television: Single
Points: 25.0
Ameriquest
Agency: DDB Los Angeles / Venice Client: Ameriquest Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 25.0
Interactive Salaryman
Agency: Dentsu / Tokyo Client: Interactive Salaryman Category: Self-Promotion / Self-Promotion - Web Sites
Points: 25.0
Karaoke
Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Points: 25.0
Yoga, Karaoke, Shakespeare
Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Campaign
Points: 25.0
Devoted to Biking
Agency: Diesel / Montreal Client: Guru Bicycle Corp. Category: Brand Gaming / Brand Gaming - Websites
Points: 25.0
"Encore"
Agency: Element 79 Partners / Chicago Client: Chicago Music Exchange Category: Consumer Television / Consumer Television Under $50,000 Budget
Points: 25.0
FLAGS
Agency: FOOTE CONE AND BELDING / Lisbon Client: GRANDE REPORTAGEM MAGAZINE Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 25.0
Tall Buildings
Agency: For Office Use Only / New York Client: The Museum of Modern Art Category: Non-Profit Organizations / Non-Profit - Web Sites
Points: 25.0
"Petrol station TDI" campaign
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Volkswagen AG Category: Newspaper / Newspaper Over 600 Lines: Campaign
Points: 25.0
GIONGO GITAIGO JISHO
Agency: Hakuhodo Inc. / Tokyo Client: PIE BOOKS Category: Publication Design / Consumer Magazine Full Issue
Points: 25.0
Saw
Agency: Hi-ReS! London / London Client: Lions Gate Films, USA Category: Promotional Advertising / Promotional Advertising - Web Sites
Points: 25.0
Truck
Agency: Jung von Matt AG / Berlin Client: DHL Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 25.0
JUBES - Juicy Cubes
Agency: Kinetic Singapore / Singapore Client: Wong CoCo Category: Package Design / Product Packaging: Campaign
Points: 25.0
25 years of Research Surveys
Agency: King James RSVP / Cape Town Client: Research Surveys Category: Brand and Corporate Identity / Booklet/Brochure
Points: 25.0
New Order
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg Client: Bisley office equipment Category: Trade / Trade Color Full Page or Spread: Campaign
Points: 25.0
Beyond Music
Agency: la comunidad / Miami Beach Client: VH 1 Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 25.0
Laurie DeMartino Design Co-Label Poster
Agency: Laurie DeMartino Design Co. / Minneapolis Client: Laurie DeMartino Design Co Category: Collateral Design / Self-Promotion - Single Only
Points: 25.0
Backflip Woman
Agency: Leo Burnett Greater China / Hong Kong Client: Y+ Yoga Center Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 25.0
Dreams
Agency: Lobo / São Paulo Client: Diesel Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Points: 25.0
Vidpak
Agency: MTV NETWORKS / New York Client: MTV Design Category: Broadcast Design / Broadcast Design: Network Identity
Points: 25.0
adidas Sport Style Y-3
Agency: NEUE DIGITALE GmbH / Frankfurt Client: adidas-Salomon AG Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 25.0
Fiesta Virals
Agency: Ogilvy & Mather / London Client: Ford Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Points: 25.0
Chaplin/ Churchill/ Newton
Agency: Ogilvy & Mather / Singapore Client: Anglican Welfare Council Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Points: 25.0
OroVerde "Painting Book" Campaign "Dark Times"
Agency: Ogilvy & Mather Frankfurt / Frankfurt Client: OroVerde Rainforest Foundation Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Points: 25.0
Subtitles
Agency: OgilvyInteractive / São Paulo Client: CNA - English School Category: Banners / Banner - Campaign
Points: 25.0
Rheingold Street Artist Nightshade Project
Agency: Powell / New York Client: Rheingold Beer Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Points: 25.0
Vending Machine
Agency: Rethink / Vancouver Client: BC Lions Category: Consumer Television / Consumer Television :30/:25 Single
Points: 25.0
We Can Explain
Agency: Rethink / Vancouver Client: Science World Category: Integrated Branding Campaign / Integrated Branding
Points: 25.0
Boardroom
Agency: Rethink / Vancouver Client: Science World Category: Public Service/Political / Public Service/Political Television: Single
Points: 25.0
"The Noise-protection-windows-by-weru-campaign"
Agency: Scholz & Friends / Berlin Client: Weru AG Category: Collateral Advertising / Collateral: Self-Promotion
Points: 25.0
Senior Library
Agency: School of Visual Arts/Advertising & Graphic Design Dept. / New York Client: School of Visual Arts Category: Publication Design / Book Jacket Design
Points: 25.0
Laying Hen
Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Vier Pfoten e.V. Foundation for Animal Welfare Category: Environmental Design / Environmental Design: Signage
Points: 25.0
Targets
Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Smith & Wesson Category: Outdoor / Outdoor: Campaign
Points: 25.0
Love scene/Special FX/Good Cop. Bad Cop
Agency: TAXI / Toronto Client: Canadian Film Centre?s Worldwide Short Film Festival Category: Public Service/Political / Public Service/Political Television: Campaign
Points: 25.0
Impossible Sprint
Agency: TBWAJapan / Tokyo Client: adidas Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 25.0
Sony PlayStation 2
Agency: TBWALondon / London Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 25.0
Unstoppable
Agency: TBWA\Chiat\Day / San Francisco Client: adidas Category: Consumer Television / Consumer Television Over :30 Single
Points: 25.0
Client:
Burger King
Title:
Subservient Chicken
Category:
Integrated Branding Campaign
Award:
2005 Interactive Best of Show Pencil
Points:
50.0
Client:
Honda
Title:
Grrr
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2005 Advertising Best of Show Pencil
Points:
50.0
Client:
The Economist
Title:
Light Bulb
Category:
Outdoor / Outdoor: Single
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
8 Seconds
Category:
Public Service/Political / Public Service/Political Radio: Single
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
BIG magazine
Title:
the detroit issue
Category:
Publication Design / Consumer Magazine Full Issue
Award:
2005 Design Gold Pencil
Points:
25.0
Client:
French Paper Company
Title:
French Good Grades Poster Series
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Award:
2005 Design Gold Pencil
Points:
25.0
Client:
Virgin
Title:
Virgin PPV
Category:
Non-Broadcast / Non-Broadcast: Cinema
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Subservient Chicken
Category:
Integrated Branding Campaign
Award:
2005 Interactive Gold Pencil
Points:
25.0
Client:
Virgin
Title:
Haircut
Category:
Banners / Banner - Single
Award:
2005 Interactive Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Subservient Chicken
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2005 Interactive Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Dr. Angus
Category:
Integrated Branding Campaign
Award:
2005 Interactive Gold Pencil
Points:
25.0
Client:
Pro Helvetia ( Swiss arts Council)
Title:
Pro Helvetia 2005 Programme
Category:
Direct Mail / Direct Mail: Single
Award:
2005 Design Gold Pencil
Points:
25.0
Client:
BC SPCA
Title:
Roommates
Category:
Public Service/Political / Public Service/Political Television: Single
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
Ameriquest
Title:
Ameriquest
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
Interactive Salaryman
Title:
Interactive Salaryman
Category:
Self-Promotion / Self-Promotion - Web Sites
Award:
2005 Interactive Gold Pencil
Points:
25.0
Client:
National Thoroughbred Racing Association
Title:
Karaoke
Category:
Consumer Radio / Consumer Radio: Single
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
National Thoroughbred Racing Association
Title:
Yoga, Karaoke, Shakespeare
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
Guru Bicycle Corp.
Title:
Devoted to Biking
Category:
Brand Gaming / Brand Gaming - Websites
Award:
2005 Interactive Gold Pencil
Points:
25.0
Client:
Chicago Music Exchange
Title:
"Encore"
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
GRANDE REPORTAGEM MAGAZINE
Title:
FLAGS
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
The Museum of Modern Art
Title:
Tall Buildings
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Award:
2005 Interactive Gold Pencil
Points:
25.0
Client:
Volkswagen AG
Title:
"Petrol station TDI" campaign
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
PIE BOOKS
Title:
GIONGO GITAIGO JISHO
Category:
Publication Design / Consumer Magazine Full Issue
Award:
2005 Design Gold Pencil
Points:
25.0
Client:
Lions Gate Films, USA
Title:
Saw
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2005 Interactive Gold Pencil
Points:
25.0
Client:
DHL
Title:
Truck
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
Wong CoCo
Title:
JUBES - Juicy Cubes
Category:
Package Design / Product Packaging: Campaign
Award:
2005 Design Gold Pencil
Points:
25.0
Client:
Research Surveys
Title:
25 years of Research Surveys
Category:
Brand and Corporate Identity / Booklet/Brochure
Award:
2005 Design Gold Pencil
Points:
25.0
Client:
Bisley office equipment
Title:
New Order
Category:
Trade / Trade Color Full Page or Spread: Campaign
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
VH 1
Title:
Beyond Music
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
Laurie DeMartino Design Co
Title:
Laurie DeMartino Design Co-Label Poster
Category:
Collateral Design / Self-Promotion - Single Only
Award:
2005 Design Gold Pencil
Points:
25.0
Client:
Y+ Yoga Center
Title:
Backflip Woman
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
Diesel
Title:
Dreams
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Award:
2005 Design Gold Pencil
Points:
25.0
Client:
MTV Design
Title:
Vidpak
Category:
Broadcast Design / Broadcast Design: Network Identity
Award:
2005 Design Gold Pencil
Points:
25.0
Client:
adidas-Salomon AG
Title:
adidas Sport Style Y-3
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2005 Interactive Gold Pencil
Points:
25.0
Client:
Ford
Title:
Fiesta Virals
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
Anglican Welfare Council
Title:
Chaplin/ Churchill/ Newton
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
OroVerde Rainforest Foundation
Title:
OroVerde "Painting Book" Campaign "Dark Times"
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Award:
2005 Design Gold Pencil
Points:
25.0
Client:
CNA - English School
Title:
Subtitles
Category:
Banners / Banner - Campaign
Award:
2005 Interactive Gold Pencil
Points:
25.0
Client:
Rheingold Beer
Title:
Rheingold Street Artist Nightshade Project
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Award:
2005 Design Gold Pencil
Points:
25.0
Client:
BC Lions
Title:
Vending Machine
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
Science World
Title:
We Can Explain
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
Science World
Title:
Boardroom
Category:
Public Service/Political / Public Service/Political Television: Single
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
Weru AG
Title:
"The Noise-protection-windows-by-weru-campaign"
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
School of Visual Arts
Title:
Senior Library
Category:
Publication Design / Book Jacket Design
Award:
2005 Design Gold Pencil
Points:
25.0
Client:
Vier Pfoten e.V. Foundation for Animal Welfare
Title:
Laying Hen
Category:
Environmental Design / Environmental Design: Signage
Award:
2005 Design Gold Pencil
Points:
25.0
Client:
Smith & Wesson
Title:
Targets
Category:
Outdoor / Outdoor: Campaign
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
Canadian Film Centre?s Worldwide Short Film Festival
Title:
Love scene/Special FX/Good Cop. Bad Cop
Category:
Public Service/Political / Public Service/Political Television: Campaign
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
adidas
Title:
Impossible Sprint
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
Sony PlayStation 2
Title:
Sony PlayStation 2
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
adidas
Title:
Unstoppable
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2005 Advertising Gold Pencil
Points:
25.0
